Adam Mosseri: AI is a tailwind for authenticity
Adam Mosseri is the Head of Instagram, where he oversees an app used by over 3 billion people. He also leads the team building Threads. Adam has run Instagram for longer than its founders did, after taking over from Kevin Systrom and Mike Krieger in 2018. A designer by training, he spent over 15 years at Meta, starting as a designer on Facebook’s mobile app, rising to lead Facebook’s News Feed, and eventually chosen to lead Instagram. During his tenure, Instagram’s user base has more than tripled.
In our in-depth conversation, we discuss:
1. How the canonical product team structure is changing in 2026, from baker’s-dozen specialist teams to lean pods of four to six generalists
2. The rise of the “product staff” role—a blending of PM, design, data science, and research into one generalist operator
3. Why Adam is bullish on designers even as functional boundaries dissolve, and which roles are most at risk
4. What the Instagram algorithm knows about you, and why it’s only now catching up to what people assumed it knew years ago
5. Why the rise of AI-generated content is a tailwind for Instagram, and how the company is thinking about creator identity in a synthetic-content world
6. The two biggest product failures of Adam’s career—Facebook Home and the first version of Reels
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Episode transcript: https://www.lennysnewsletter.com/p/adam-mosseri-ai-is-a-tailwind-for
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Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0
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Where to find Adam Mosseri:
• X: https://x.com/mosseri
• LinkedIn: linkedin.com/in/mosseri
• Instagram: https://www.instagram.com/mosseri
• Threads: https://www.threads.com/@mosseri
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Introduction to Adam Mosseri
(02:09) How product teams are changing inside Meta
(05:48) Blurring roles and career anxiety
(14:01) Hiring traits that matter now
(16:48) How AI is resetting who succeeds at work
(19:38) How Meta thinks about token spend and AI costs
(23:23) Where human judgment still matters
(25:56) Why AI is not automatically great at strategy
(30:36) Why great product leaders are curators
(34:23) What Instagram’s algorithm actually knows about you
(38:08) Why chronological feeds often disappoint users
(40:56) Why AI content may be a tailwind for Instagram
(43:42) The future of AI and human content in the feed
(48:00) What Adam admires about other social platforms
(52:05) How he handles public criticism
(56:31) Lessons from the Instagram feed redesign backlash
(01:00:21) Adam’s biggest failure: Instagram on iPad
(01:03:03) His approach to kids, screens, and social media
(01:06:56) What Adam wants listeners to remember
—
Referenced:
• What happens after coding is solved? | Fiona Fung (Manager of the Claude Code and Cowork Teams): https://www.lennysnewsletter.com/p/building-the-most-ai-pilled-engineering
• Claude Code: https://www.anthropic.com/product/claude-code
• Claude Cowork: https://www.anthropic.com/product/claude-cowork
• Head of Claude Code: What happens after coding is solved | Boris Cherny: https://www.lennysnewsletter.com/p/head-of-claude-code-what-happens
• A rational conversation on where AI is actually going | Benedict Evans: https://www.lennysnewsletter.com/p/a-rational-conversation-on-where
• OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai
• Mythos: https://www.anthropic.com/claude/mythos
• Fable: https://www.anthropic.com/claude/fable
• Pluralistic: The Reverse-Centaur’s Guide to Criticizing AI: https://pluralistic.net/2025/12/05/pop-that-bubble
• Plastic Dream Sequence on Instagram: https://www.instagram.com/plasticdreamsequence
• TikTok: https://www.tiktok.com
• Facebook–Cambridge Analytica data scandal: https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Analytica_data_scandal
• Facebook Home: https://en.wikipedia.org/wiki/Facebook_Home
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
—
Lenny may be an investor in the companies discussed.
To hear more, visit www.lennysnewsletter.com
Anthropic's Labs Lead On Fable's Capabilities + Building AI-Native Products — With Mike Krieger
Mike Krieger is the head of Anthropic Labs and co-founder of Instagram. Krieger joins Big Technology Podcast live from the Big Technology AI Summit to discuss what it's like inside Anthropic the week the government forced the company to pull its frontier models, Fable and Mythos, off the market. Tune in to hear Krieger describe how working with Fable changed the way he builds — queuing up a full night of work before bed and waking to find it finished in an hour — why he insists Anthropic's safety warnings are material rather than marketing, and how Anthropic navigates being both a platform and a product as it competes with the companies building on top of it. Wired senior correspondent Lauren Goode joins as a co-interviewer. Hit play for a rare look inside the lab from the person building Anthropic's next breakout product.
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AI Agent documentary: https://www.gravitee.io/ai-agent-documentary
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Adam Mosseri Returns (Head of Instagram)
Adam Mosseri (Instagram, Facebook, Fortune’s 40 Under 40) is the CEO/Head of Instagram at Meta. Adam joins the Armchair Expert to discuss being the suit in a family of artists and designers, how we build up emotional affinities for particular brands, and why his approach to design is based in problem solving. Adam and Dax talk about using intelligent technology to evaluate safety at scale, how the Instagram algorithm actually works, and the arms race of the ability to detect when something was made by AI. Adam explains the process of rolling out new features and dealing with mistakes, the implications of how power has been shifting from institutions to individuals, and his prediction that authenticity is becoming infinitely reproducible.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How AI Starts Doing the Work in 2026 With Anthropic CPO Mike Krieger
Anthropic CPO and Instagram co-founder Mike Krieger joins the AI Daily Brief to talk about the rise of vibe coding, why coding agents quietly became the breakout AI use case of 2025, and how enterprises are beginning to move from chatbots to real workload-taking agents. The conversation explores how tools like Claude Code escaped the developer box, what it takes to design products for capabilities that don’t fully exist yet, and why 2026 may be the year AI starts reliably taking work off people’s plates inside large organizations at Anthropic.
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When Will Instagram Pay their Creators?
A few weeks ago Marques got a chance to sit down with Instagram CEO Adam Mosseri and ask him about everything from how creators make money on the platform to how the company views AI creators. Enjoy!
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Inside Google's AI turnaround: The rise of AI Mode, strategy behind AI Overviews, and their vision for AI-powered search | Robby Stein (VP of Product, Google Search)
Robby Stein is VP of Product at Google, where he oversees the core products of Google Search—including the new AI Overviews, AI Mode, search ranking, Google Lens, and more. Previously, he led consumer products at Instagram, where he and his teams built Stories, Reels, Close Friends, and other key features now used by billions.
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What you’ll learn:
Why Google’s AI products are suddenly taking off after years of perceived stagnation
How AI is expanding Search rather than replacing it, contrary to what many predicted
The three core product principles that have helped Robby build multiple billion-user products
Inside Instagram’s decision to build its own version of Snapchat Stories
His mantra of “relentless improvement”
How Google developed AI Mode from concept to launch in just one year
Why most teams give up too early on potentially transformative products
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Transcript: https://www.lennysnewsletter.com/p/how-google-built-ai-mode-in-under-a-year
—
My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/175041217/my-biggest-takeaways-from-this-conversation
—
Where to find Robby Stein:
• X: https://x.com/rmstein
• LinkedIn: https://www.linkedin.com/in/robbystein/
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Referenced:
• Google Gemini: https://gemini.google.com/app
• Nano Banana: https://aistudio.google.com/models/gemini-2-5-flash-image
• Chat GPT: https://chatgpt.com/
• Perplexity: https://www.perplexity.ai/
• Google Lens: https://lens.google/
• AI Google search: https://www.google.com/ai
• Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge): https://www.lennysnewsletter.com/p/why-chatgpt-will-be-the-next-big-growth-channel-brian-balfour
• Alex Rampell on X: https://x.com/arampell
• A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype): https://www.lennysnewsletter.com/p/a-4-step-framework-for-building-delightful-products
• Look broader, look closer, think younger: Tony Fadell speaks at TED2015: https://blog.ted.com/look-broader-look-closer-think-younger-tony-fadell-speaks-at-ted2015/
• Jobs to Be Done: https://www.christenseninstitute.org/theory/jobs-to-be-done/
• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-jtbd-bob-moesta
• Rinstagram or Finstagram? The curious duality of the modern Instagram user: https://www.theguardian.com/technology/2016/sep/26/rinstagram-finstagram-instagram-accounts
• V03: https://v03ai.com/
• Pirate GPT: https://www.kickstarter.com/projects/silentmeditation/pirate-gpt/
• The Bear on Hulu: https://www.hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f
• Dune on HBO Max: https://www.hbomax.com/movies/dune/e7dc7b3a-a494-4ef1-8107-f4308aa6bbf7
• Top Gun: Maverick: https://www.imdb.com/title/tt1745960/
• Purple pillows: https://purple.com/pillows
• Avocado pillow: https://www.avocadogreenmattress.com/products/green-pillow
• Justin Bieber’s website: https://www.justinbiebermusic.com/
• Scooter Braun’s website: https://scooterbraun.com/
—
Recommended books:
• Competing Against Luck: The Story of Innovation and Customer Choice: https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612
• The Design of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654
• Aurora: https://www.amazon.com/Aurora-High-Stakes-Survival-Navigate-Darkness/dp/0062916475
• Project Hail Mary: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135202
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
—
Lenny may be an investor in the companies discussed.
To hear more, visit www.lennysnewsletter.com
Anthropic Chief Product Officer: Why AI Model Development Is Accelerating — With Mike Krieger
Mike Krieger is the chief product officer at Anthropic and co-founder of Instagram. Krieger joins Big Technology Podcast to discuss Anthropic's Sonnet 4.5 launch and how the company's been able to speed up AI model development. Tune in to hear how Anthropic is using internal tools to move fast, where the next generations of model improvements will look like, and whether model orchestration will be the core differentiator between labs. We also cover how AI development compares to social media, whether AI content will ever take off, and enterprise AI's path ahead.
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Anthropic’s CPO on what comes next | Mike Krieger (co-founder of Instagram)
Mike Krieger is the chief product officer of Anthropic and the co-founder of Instagram. After leaving Meta, he co-founded Artifact, an AI-powered news app that I absolutely loved, and joined Anthropic to lead product in 2024.
In this episode, you'll learn:
• How Anthropic uses AI to write 90-95% of code for some products and the surprising new bottlenecks this creates
• Why embedding product managers with AI researchers yields 10x the impact of traditional product development
• The three areas where product teams can still add massive value as AI gets smarter
• How Anthropic plans to compete with OpenAI long-term
• How to use Claude as your product strategy partner (with specific prompting techniques)
• Why Mike shut down Artifact despite loving the product, and what founders can learn from it
• Where AI startups should build to avoid getting killed by OpenAI, Anthropic, and Google
• Why MCP (Model Context Protocol) might reshape how all software works
• The counterintuitive product metrics that matter for AI
• How to evaluate whether your company is maximizing AI’s potential or just scratching the surface
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Where to find Mike Krieger:
• X: https://x.com/mikeyk
• LinkedIn: https://www.linkedin.com/in/mikekrieger/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Introduction to Mike Krieger
(04:20) What Mike has changed his mind about regarding AI capabilities
(07:38) How to avoid scary AI scenarios
(08:55) Skills kids will need in an AI world
(11:53) How product development changes when 90% of code is written by AI
(17:07) Claude helping with product strategy
(21:16) A new way of working
(23:55) The future value of product teams in an AI world
(27:18) Prompting tricks to get more out of Claude
(29:52) The Rick Rubin collaboration on “vibe coding”
(32:42) How Mike was recruited to Anthropic
(35:55) Why Mike shut down Artifact
(42:41) Anthropic vs. OpenAI
(47:11) Where AI founders should play to avoid getting squashed
(51:58) How companies can best leverage Anthropic’s models and APIs
(54:29) The role of MCPs (Model Context Protocols)
(58:25) Claude’s questions for Mike
(01:03:15) Claude’s heartfelt message to Mike
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Referenced:
• Anthropic: https://www.anthropic.com/
• Claude Opus 4: https://www.anthropic.com/claude/opus
• Dario Amodei on X: https://x.com/darioamodei
• AI 2027: https://ai-2027.com/
• Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook
• Claude Shannon: https://en.wikipedia.org/wiki/Claude_Shannon
• Information theory: https://en.wikipedia.org/wiki/Information_theory
• TypeScript: https://www.typescriptlang.org/
• Python: https://www.python.org/
• Rust: https://www.rust-lang.org/
• Bending the universe in your favor | Claire Vo (LaunchDarkly, Color, Optimizely, ChatPRD): https://www.lennysnewsletter.com/p/bending-the-universe-in-your-favor
• Announcing a brand-new podcast: “How I AI” with Claire Vo: https://www.lennysnewsletter.com/p/announcing-a-brand-new-podcast-how
• A conversation with OpenAI’s CPO Kevin Weil, Anthropic’s CPO Mike Krieger, and Sarah Guo: https://www.youtube.com/watch?v=IxkvVZua28k
• Jack Clark on LinkedIn: https://www.linkedin.com/in/jack-clark-5a320317/
• Artifact: https://en.wikipedia.org/wiki/Artifact_(app)
• Joel Lewenstein on LinkedIn: https://www.linkedin.com/in/joel-lewenstein/
• Daniela Amodei on LinkedIn: https://www.linkedin.com/in/daniela-amodei-790bb22a/
• Boris Cherny on LinkedIn: https://www.linkedin.com/in/bcherny/
• Gunnar Gray on LinkedIn: https://www.linkedin.com/in/gunnargray/
• The Model Context Protocol: https://www.anthropic.com/news/model-context-protocol
• The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell
• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika
• Inside Bolt: From near-death to ~$40m ARR in 5 months—one of the fastest-growing products in history | Eric Simons (founder and CEO of StackBlitz): https://www.lennysnewsletter.com/p/inside-bolt-eric-simons
• Jimmy Kimmel Live: https://www.youtube.com/user/JimmyKimmelLive
• ChatGPT: https://chatgpt.com/
• Gemini: https://gemini.google.com/app
• OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai
• Windsurf: https://windsurf.com/
• Menlo Ventures: https://menlovc.com/
• Harvey: https://www.harvey.ai/
• Manus: https://manus.im/
• Bench: https://www.bench-ai.com/
• Strategy Letter V: https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/
• Kevin Scott on LinkedIn: https://www.linkedin.com/in/jkevinscott/
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Recommended books:
• The Goal: A Process of Ongoing Improvement: https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951
• The Way of the Code: The Timeless Art of Vibe Coding: https://www.thewayofcode.com/
• The Hard Thing About Hard Things: Building a Business when There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
—
Lenny may be an investor in the companies discussed.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe
The A.I. Jobpocalypse + Building at Anthropic with Mike Krieger + Hard Fork Crimes Division
This week, we dive into Kevin’s recent column about how A.I. is affecting the job market for new graduates, and debate whether the job apocalypse is already here for entry-level work. Then Mike Krieger joins us to discuss the new Claude 4 model, the future of work and the online chatter over whether an A.I. system could blackmail you. And finally, it’s time to open up the case files for another round of Hard Fork Crimes Division.
Guest:
Mike Krieger, chief product officer at Anthropic
Additional Reading:
For Some Recent Graduates, the A.I. Job Apocalypse May Already Be Here
Another Suspect Is Charged in Bitcoin Kidnapping and Torture Case
Elizabeth Holmes’s Partner Has a New Blood-Testing Start-Up
We want to hear from you. Email us at hardfork@nytimes.com. Find “Hard Fork” on YouTube and TikTok.
Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.
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20VC: Anthropic CPO Mike Krieger: Where Will Value Be Created in a World of AI | Have Foundation Models Commoditized | When Do Model Providers Become Application Providers | What Anthropic Learned from Deepseek
Mike Krieger is the Co-Founder of Instagram and now CPO @ Anthropic.
In Today's Episode with Mike Krieger We Discuss:
03:07 Where Will Value Be Created and Sustained in a World of AI?
04:59 Are Foundation Models Commoditised Today?
08:36 Should Founders Build for the Models of Today or Build for Models of the Future
12:19: Why Will Models Become More Different Than More Similar
16:38: Will Human or Synthetic Data Be More Prominent in the Future
19:28 Model Quality vs. Product UX
23:36 The Competitive Landscape of AI
32:27 Do We Underestimate China's AI Capabilities
33:59 What Did Anthropic Learn from Deepseek
34:07 Is Deepseek a Sustaining and Credible Threat?
37:04 Transitioning from Model Provider to Application Provider
38:26 Where Has Anthropic Chronically Under-Invested
39:08 Why Has Anthropic Been Slow On Consumer Product Development
43:50 What is the Role of a Software Developer in the Future
48:29 Balancing API and Consumer Products
51:09 Is Europe Stronger or Weaker in a World of AI
52:40 Quickfire Round: Insights and Reflections
Anthropic’s Mike Krieger wants to build AI products that are worth the hype
Today, I’m talking with Mike Krieger, the new chief product officer at Anthropic, one of the hottest AI companies in the industry. Anthropic’s main product right now is Claude, the name of both its industry-leading AI model and a chatbot that competes with ChatGPT.
Mike has a fascinating resume: he was the cofounder of Instagram, and then started AI-powered newsreader Artifact. I was a fan of Artifact, so I wanted to know more about the decision to shut it down as well as the decision to sell it to Yahoo. And then I wanted to know why Mike decided to join Anthropic and work in AI — an industry with a lot of investment, but very few consumer products to justify it. What’s this all for?
Links:
Instagram co-founder Mike Krieger is Anthropic’s new chief product officer | The Verge
Instagram’s co-founders are shutting down their Artifact news app | The Verge
Yahoo resurrects Artifact inside a new AI-powered News app | The Verge
Authors sue Anthropic for training AI using pirated books | The Verge
The text file that runs the internet | The Verge
Anthropic’s crawler is ignoring websites’ anti-AI scraping policies | The Verge
Golden Gate Claude | Anthropic
Inside the white-hot center of AI doomerism | New York Times
Dario Amodei, CEO of Anthropic, on the paradoxes of AI safety | Hard Fork
No one’s ready for this | The Verge
OpenAI announces SearchGPT, its AI-powered search engine | The Verge
Amazon-backed Anthropic rolls out Claude AI for big business | CNBC
Transcript: https://www.theverge.com/e/24001603
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James.
The Decoder music is by Breakmaster Cylinder.
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Protocol Wars - The Fediverse Explained!
In this episode, we dive deep into the origins of two of the leading social networks and the protocols they run on - Threads/ActivityPub and Bluesky/AT protocol. If you've been wondering what the heck the Fediverse is, this episode is for you!
Music provided by Epidemic Sound
Special Thanks to:
Evan Prodomou at Activitypub
Eugen Rochko at Mastodon
John O'Nolan at Ghost
Mike McCue at Flipboard
Adam Mosseri at Meta
Jay Gruber at Bluesky
Ryan Barrett at Bridgy-Fed
Sources:
W3C: https://www.w3.org/
Identica logo: By _Identi.ca_logo.png: Status.net Teamderivative work: Valarauco (talk) - _Identi.ca_logo.png, CC BY 3.0, https://bit.ly/4cKI4le
NY Times Elon and Zuck Cage Match: https://nyti.ms/3XmP2IM
ActivityPub Graphic: Image creator: mray https://bit.ly/3T6sYjh
Activity Streams graphic: By User:Unoli - https://bit.ly/4dIoUhi
Huffpost Twitter Clown Car: https://bit.ly/3YWzPiW
Original Hacker News Mastodon Post: https://bit.ly/3Z9oeNk
NBC News Elon buys Twitter: https://bit.ly/4dwNBx7
Bloomberg Elon Buys Twitter: https://bit.ly/3Z4X3mW
CBS News Elon Buys Twitter: https://bit.ly/3yUBaw6
NBC News Elon Buys Twitter: https://bit.ly/3Xk5WYB
NY Times Elon Buys Twitter: https://nyti.ms/3z8xLcW
NBC News Twitter Rebrands to X: https://nbcnews.to/3MqIUc8
Verge Twitter Paid Verification: https://bit.ly/3Xn4o06
Forbes How Facebook Beat Myspace: https://bit.ly/3Z3B27X
Guardian Digg users revolt: https://bit.ly/3AF2v5U
Verge Reddit API Shutdown: https://bit.ly/3YWsyzE
Adweek Reddit Platform Visibility: https://bit.ly/3MnLX4Z
Elon F You to Advertisers: https://bit.ly/3XjY35w
404Media AI Shrimp Jesus Explained: https://bit.ly/476VGWJ
Forbes Threads Fastest Growing App: https://bit.ly/3T4VAco
Waveform Secret History of the Internet: https://bit.ly/4dDCmTv
Instagram Statement about Political Content: https://bit.ly/4cJxw65
Wired Google Launches Buzz: https://bit.ly/3X7f69s
Business Insider Google Buzz Privacy Flaw: https://bit.ly/3X2ThIbFTC Charges Google: https://bit.ly/3AD76FA
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20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G
Adam Mosseri is the Head of Instagram, where he is responsible for overseeing the engineering, product, and business teams and leading Meta's efforts on creators and Reels. Adam has been at Meta for more than fifteen years. He started at Meta as a designer for Facebook's mobile app before moving to product management, where he led the Facebook News Feed product and engineering teams, and served as the Head of Facebook News Feed. Adam began his career founding a design consultancy focused on graphic, interaction, and exhibition design before joining TokBox as the company's first designer.
In Today's Discussion with Adam Mosseri We Discuss:
1. From Designer to Product Leader to Instagram CEO:
What did Adam learn from his first job bartending? How did it impact his approach to customer support and research?
What are the top 1-2 pieces of advice Adam would give to someone wanting to make the move from individual contributor to leader?
If Adam was "not amazing at anything", what did he do that enabled him to rise above the rest and become CEO of Instagram?
What have been 1-2 of the biggest lessons from working with Mark Zuckerberg for 15 years?
2. A Deep Dive on the Wild Times as Instagram CEO:
What has been Adam's single biggest mistake as CEO of Instagram?
What does Adam believe is the least known feature within Instagram that has made them successful?
What does Adam believe has been the biggest product decision he has made as CEO?
Why does Adam believe that Instagram is too complicated as a product?
Who does Adam believe is the most formidable competitor to Instagram?
Was Instagram Reels a simple copy of TikTok? What have Instagram learned from TikTok?
How does Adam respond to the statement that Instagram is a "copy-cat machine" and lacks innovaton?
3. Threads: The Journey from 0-100M Users in Three Days:
Did Adam and the team expect the response they got to Threads?
Why did they decide to break Threads out into a separate app?
What went into bootstrapping the Threads friendship and interest graph?
What was the Threads influencer activation strategy? What worked? What did not? Did they pay influencers? How did they choose which verticals to focus on?
What is Adam's core focus with Threads today?
How is the team analysing and measuring retention? What are their goals?
What are the 1-2 core reasons why Threads would not work? How do they aim to prevent them?
In 12 months, where will Threads be?
4. The Future of Consumer Social: What Happens Now?
Does Adam believe we have seen the transition from the social graph to the interest graph? Is it that binary?
Is it possible to have both the interest and the friendship graph all in one app?
How does the monetization potential differ when comparing Threads (text) to Instagram (visual)?
How important is it for the next consumer social platforms to have stars that are native to their platform (Mr Beast on Youtube, D'Amelio on TikTok etc.)
Special Episode: Meta’s Twitter Rival Arrives, with Adam Mosseri
Instagram is no stranger to taking product ideas from other companies and turning them into their own successes. Just ask Snapchat about Instagram Stories or TikTok about Instagram Reels. This time, the company is coming for Twitter with Instagram Threads.
Today, the head of Instagram, Adam Mosseri, on why the company now wants to take on Twitter.
Today’s guest:
Adam Mosseri is the head of Instagram.
Additional reading:
Meta announced a new app called Threads intended to rival Twitter.
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Trust and Fraud Detection at Scale: Instagram’s Stephanie Moyerman
Stephanie Moyerman’s background in cosmology and astrophysics — where she worked with large data sets, looking for a signal among what was mostly noise — prepared her well for a career in data science and ethics. Today, she is the data science director of well-being at Instagram, where she works to enhance trust, safety, and integrity for users of the social media platform.
Stephanie joins Sam and Shervin on this episode to discuss how applying artificial intelligence to social media enables Instagram to detect fraud and abuse at scale to help protect users, as well as the importance of human input in AI feedback loops and the need for more experienced practitioners in the field. Read the episode transcript here.
Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger.
Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders or by following Me, Myself, and AI on LinkedIn.
*NEW! For specific takeaways from this episode and guidance on how you can implement them in your own work, download our episode toolkit here.
Guest bio:
Stephanie Moyerman is the data science director of well-being at Instagram, where she works to minimize negative experiences and maximize positive experiences on the platform. Previously, she was the senior director of risk and trust science at eBay and a senior science manager in Amazon’s Customer Trust and Partner Support unit, where she worked to protect the e-commerce platforms from bad actors.
Moyerman has a doctorate in physics (experimental cosmology) and a master’s in computational science, math, and engineering from the University of California, San Diego. She also has dual bachelor’s degrees in mathematics and physics from Harvey Mudd College.
Moyerman enjoys many hobbies, including running, hiking, surfing, snowboarding, judo, jujitsu, glassblowing, flying airplanes, and racing cars.
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Instagram’s Founder On Why All Social Media Looks The Same — With Kevin Systrom
Kevin Systrom is the co-founder of Instagram and co-founder of Artifact, a news app that uses AI to determine your preferences and show stories you might be interested in. Systrom joins Big Technology Podcast to discuss the implications of all social media — Facebook, Instagram, TikTok, YouTube, Twitter — starting to look like each other. We speak about how the rise of AI recommendation feeds impacts the future of competition among these apps, creativity upon them, and distribution for people looking to get a message across. Tune in for a fun, in-depth discussion about social media's future in a new era.
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SVB, IG & AI with Instagram Co-founder Kevin Systrom
After a quick rundown of Kara’s Twitter feud with SVB-enthusiast David Sacks, we turn to an interview with a former Silicon Valley Bank customer: Kevin Systrom. When you found one of the most successful social media apps at 27, it’s tough to figure out where to go with Act Two. But after leaving Facebook (now Meta) in 2018, Systrom is back with an AI-powered news-reader called Artifact which has been dubbed a “Tiktok for Text.” Onstage at SXSW this weekend, as the SVB crisis was playing out, Kara and Kevin discuss his regrets about Instagram, his plans to crack the news business and what’s wrong with tech bros.
Questions? Comments? Email us at on@voxmedia.com or find us on Twitter @karaswisher and @nayeema
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20VC: Instagram Founders Kevin Systrom and Mike Krieger on Why Social Networks Should Be Less Social & The Next Wave of Social | Why San Francisco Will Return with a Vengeance and The Future For Remote Work | Let's Get Personal: Relationships to Money, Be
Kevin Systrom and Mike Krieger are the co-founders of Instagram. Since its release in 2010, Instagram has become of the most significant products in modern society shaping the way millions of people engage with the world around them. In January this year, Kevin and Mike announced their return to the founding arena with the launch of Artifact, a personalized news feed driven by artificial intelligence.
In Today's Show with Kevin Systrom and Mike Krieger We Discuss:
1.) The Perfect Partnership:
Question from Josh Kushner @ Thrive: What makes Kevin and Mike such a great partnership?
What was the last disagreement they had? How was it resolved?
They built Instagram in person, in an office. They are building Artifact remotely, what has changed in the way they operate when comparing remote to in-person?
2.) Why Social Networks are Broken & The Next Frontier:
Why does Kevin believe social networks today are broken and should be less social?
What fundamental premise are social networks built on that Kevin believes is wrong?
How will AI and machine learning be central in the next wave of social?
How do Kevin and Mike evaluate TikTok and the next wave of content discovery?
3.) Welcome Artifact: The Comeback:
Why does Kevin believe they chose the worst idea for their new company? Why is it?
Were they nervous about founding Artifact and expectations being so high given Instagram?
Why does Kevin argue that Artifact is not actually a "news app"?
What does Kevin believe is the biggest lesson Apple taught us about messaging?
4.) Family, Money, San Francisco:
Why does Kevin believe that SF will return as the centre of tech once again?
Why does Kevin believe that many millennials in the workforce today are entitled and soft?
How has becoming a father changed the way Kevin and Mike operate and execute?
How do Kevin and Mike assess their relationship with money today? How has it changed?
5.) Hiring, Investing, Managing:
What are some of Kevin and Mike's biggest lessons when it comes to hiring?
What are the single biggest hiring mistakes they have made?
Is it wrong to not hire someone because they are really really boring?
What are the biggest lessons for Kevin and Mike from their angel investing?
A Trip to TikTok + ChatGPT’s Origin Story + Kevin Systrom’s Comeback
TikTok is opening up a “Transparency and Accountability Center” to try to win over skeptics. Is the company’s strategy working? Then, the origin story of OpenAI’s ChatGPT and how the company kicked off an A.I. arms race.
Plus: A co-founder of Instagram, Kevin Systrom, hopes to make a “TikTok for text.”
On today’s episode:
Kevin Systrom is an entrepreneur and the co-founder of Instagram.
Additional reading:
TikTok is taking a more aggressive approach toward lobbying.
Inside OpenAI’s race to build ChatGPT.
Kevin Systrom is starting a new A.I.-powered news app.
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A creator-led internet, built on blockchain | Adam Mosseri
As digital assets like cryptocurrency and NFTs become more mainstream, design thinker and head of Instagram Adam Mosseri believes that creators are uniquely positioned to benefit. These blockchain-enabled technologies could remove the need for a “middleman” in the form of large social media platforms, allowing creators to more freely distribute their work and connect with their audiences. He explains how this new age of the internet will give way to “the greatest transfer of power from institutions to individuals in all time.”
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#243 – Kevin Systrom: Instagram
Kevin Systrom is the co-founder and former CEO of Instagram. Please support this podcast by checking out our sponsors:
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OUTLINE:
Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.
(00:00) – Introduction
(08:26) – Origin of Instagram
(50:33) – New social networks
(1:09:38) – Selling Instagram to Facebook
(1:32:40) – Features
(1:36:47) – Facebook
(2:13:28) – Whistleblower
(2:24:47) – Machine learning
(2:34:45) – Advice for startups
(2:40:37) – Money
(2:46:37) – Love
(2:48:54) – Meaning of life
Instagram’s Adam Mosseri on the future of Reels, moderation, and the responsibility of social media platforms
The Verge's Nilay Patel talks with head of Instagram Adam Mosseri about how to run a creative platform like Instagram at scale while keeping users — and democracy — safe, how much responsibility the platforms have for what their algorithms promote, and, of course, Instagram's products like Reels, Stories, and IGTV.
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Recode Decode: Kevin Systrom
Instagram co-founder and former CEO Kevin Systrom talks with Recode's Kara Swisher about the data analysis he has conducted and publicized about the global spread of coronavirus, and what it tells us the future looks like. He says he applied the same data-minded approach to the virus that he did while at Instagram because "data is data," and says the rapid word of mouth spread of "viral" technology can help us understand what happens when communities and governments don't act to prevent an outbreak. Systrom also talks about people's natural inclination to doubt data, and says the numbers suggest that new cases of covid-19 will peak in mid-May. Plus: Why he hopes his data model is wrong, and what he's been doing since he and fellow Instagram co-founder Mike Krieger left Facebook in 2018.
Featuring:
Kevin Systrom (@kevin), Instagram co-founder and former CEO
Host:
Kara Swisher (@karaswisher), Recode co-founder and editor-at-large
More to explore:
On Reset, Arielle Duhaime-Ross explores why — and how — tech is changing everything.
On Recode Media, Peter Kafka interviews business titans, journalists, comedians and podcasters about the collision of tech and media.
On Pivot, Kara Swisher and Scott Galloway talk about the big tech news stories of the week, who's winning, who's failing, and what comes next.
And on Land of the Giants, Jason Del Rey chronicled the rise of Amazon. Season 2 will focus on Netflix and is coming soon!
About Recode by Vox:
Recode by Vox helps you understand how tech is changing the world — and changing us.
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Adam Mosseri
Adam Mosseri is the current CEO of Instagram. Adam sits down in the attic to talk about how he landed a job at Facebook, the responsibility of social media and the rise of the individual. Dax wonders if Mark Zuckerberg likes McDonalds and Adam talks through the reasoning behind the hiding likes trial. The two discuss how Facebook got intertwined with Cambridge Analytica, designing platforms to have a certain energy and Dax thinks men's preferences boil down to circles.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Live From The HIBT Summit: Kevin Systrom & Mike Krieger Of Instagram
Our third live episode from the 2019 How I Built This Summit features Kevin Systrom and Mike Krieger, co-founders of Instagram. They talk to Guy about what they've been doing since they stepped down from the company, and whether they think social media can still help make a kinder world. In the new year, we'll release more episodes from the HIBT Summit, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kevin Systrom and Mike Krieger – How to Build a Great Product
My guests this week are Kevin Systrom and Mike Krieger, the co-founders of Instagram. I met Kevin and Mike a few months ago over a shared interest in business and investing. I have found them both to be extremely good people who have a rare talent for finding and solving interesting problems. Indeed, problem-solving and jobs-to-be-done is a big part of our conversation. I realized walking into the podcast that Kevin and Mike have a rare set of experiences: having both built and sold an extremely successful product from scratch, but then also operated and scaled inside one of the largest businesses in the world. This means they have unique knowledge to offer just about anyone interested in business and products. We dig into all those lessons here. I am working on hosting more founders and CEOs on the podcast, and can’t think of a better pair to show you why I want to do so. Please enjoy my conversation with Kevin and Mike.
For more episodes go to InvestorFieldGuide.com/podcast.
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Show Notes
1:38 – (first question) – Projects they’ve been working on since leaving Instagram
5:22 – How they can apply what they are learning in machine learning
7:18 – Most interesting experience diving back into data and machine learning
8:42 – How startups compare today to when they founded Instagram
13:23 – Judging founders and whether they know how to use their data effectively
14:26 – The jobs-to-be-done framework
19:14 – Laying out a vision vs solving problems that pop up
25:20 – Developing and sharing the principles of the company with the team
30:48 – Creating a community when it includes almost the entire world
39:03 – The most popular ways people used the platform
41:24 – What was the jobs-to-be-done rational behind the stories feature
44:15 – Interesting things that they saw as Instagram entered the developing world
46:40 – Their thoughts on how Instagram shaped culture and if they focused on those
52:58 – The new waves that they are observing right now
55:11 – How their thinking on leadership and teams changed during their time at Instagram and Facebook
1:03:23 – The pillars of a good business, including humility and confidence
1:06:06 – Focus on growth and distribution in a startup
1:10:01 – How early were they thinking about monetization on this free platform
1:13:43 – How do they think about how they invest their money and allocate resources
1:17:36 – Mentors for Kevin and Mike
1:20:30 – Their passion for learning to fly and the someday/maybe list
1:23:01 – Their interest in coffee
1:26:24 – Advice for everyone else
1:30:00 – Kindest thing anyone has done for them
Learn More
For more episodes go to InvestorFieldGuide.com/podcast.
Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub
Follow Patrick on twitter at @patrick_oshag
The future of photos with Google Pixel camera's product manager and Instagram's director of product
Live at The Glass Room in San Francisco, Nilay Patel, Dieter Bohn, and Ashley Carman are joined by Google Pixel camera product manager Isaac Reynolds and Instagram head of product Robby Stein to talk about how the photos we share influence the photos we take — and vice versa.
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Recode Decode: Instagram's Adam Mosseri, Facebook's Andrew Bosworth, and former tech insiders on the outside (Live at Code 2019)
In these live interviews from the 2019 Code Conference, Casey Newton first talks to Instagram boss Adam Mosseri and Facebook's head of AR and VR, Andrew "Boz" Bosworth; then; later in the show, he interviews three former tech insiders: former Googler Jessica Powell, ex-Facebooker Antonio García-Martínez, and Twitter/Google veteran Nicole Wong.
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Facebook executives Adam Mosseri and Andrew Bosworth on splitting up Facebook, privacy and more
Facebook executives Adam Mosseri and Andrew Bosworth sit down with The Verge’s Casey Newton at Code Conference to discuss antitrust and the prospect of breaking up Facebook, Instagram and WhatsApp. They also discuss Facebook Portal, and how the company is adopting new approaches to privacy, content moderation, and more.
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#369: Kevin Systrom — Tactics, Books, and the Path to a Billion Users
“I think a big part of knowing that you’re right is working as hard as you can to prove that you’re wrong. And if you can’t, well, there’s only one option left, which is: you’re probably right.” — Kevin Systrom
Kevin Systrom (@kevin) is an entrepreneur and the co-founder (with Mike Krieger) of Instagram. While at Instagram, Kevin served as the CEO, where he oversaw the company’s vision and strategy and daily operations. Under his leadership, Instagram grew to over one billion users and launched dozens of products including video, live, direct messaging, creative tools, Stories, and IGTV.
The company also grew to over 800 employees with a campus in Menlo Park, new offices in New York City, and a new headquarters in San Francisco.
Prior to founding Instagram, Kevin graduated from Stanford University with a BS in management science and engineering. Kevin currently lives in San Francisco with his wife and daughter.
Please enjoy!
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