Artifact

Mike Krieger is the head of Anthropic Labs and co-founder of Instagram. Krieger joins Big Technology Podcast live from the Big Technology AI Summit to discuss what it's like inside Anthropic the week the government forced the company to pull its frontier models, Fable and Mythos, off the market. Tune in to hear Krieger describe how working with Fable changed the way he builds — queuing up a full night of work before bed and waking to find it finished in an hour — why he insists Anthropic's safety warnings are material rather than marketing, and how Anthropic navigates being both a platform and a product as it competes with the companies building on top of it. Wired senior correspondent Lauren Goode joins as a co-interviewer. Hit play for a rare look inside the lab from the person building Anthropic's next breakout product. --- AI Agent documentary: https://www.gravitee.io/ai-agent-documentary Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here’s 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Krieger

Chief Product Officer

AnthropicArtifactInstagram

Anthropic CPO and Instagram co-founder Mike Krieger joins the AI Daily Brief to talk about the rise of vibe coding, why coding agents quietly became the breakout AI use case of 2025, and how enterprises are beginning to move from chatbots to real workload-taking agents. The conversation explores how tools like Claude Code escaped the developer box, what it takes to design products for capabilities that don’t fully exist yet, and why 2026 may be the year AI starts reliably taking work off people’s plates inside large organizations at Anthropic. Brought to you by: KPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.kpmg.us/AIpodcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blitzy.com - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blitzy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to build enterprise software in days, not months Robots & Pencils - Cloud-native AI solutions that power results ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://robotsandpencils.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Agent Readiness Audit from Superintelligent - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://besuper.ai/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to request your company's agent readiness score. The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614 Interested in sponsoring the show? sponsors@aidailybrief.ai

Mike Krieger

Chief Product Officer

AnthropicArtifactInstagram

Mike Krieger is the chief product officer at Anthropic and co-founder of Instagram. Krieger joins Big Technology Podcast to discuss Anthropic's Sonnet 4.5 launch and how the company's been able to speed up AI model development. Tune in to hear how Anthropic is using internal tools to move fast, where the next generations of model improvements will look like, and whether model orchestration will be the core differentiator between labs. We also cover how AI development compares to social media, whether AI content will ever take off, and enterprise AI's path ahead. --- Want a discount for Big Technology on Substack + Discord? Here’s 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Questions? Feedback? Write to: bigtechnologypodcast@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Krieger

Chief Product Officer

AnthropicArtifactInstagram

Mike Krieger is the chief product officer of Anthropic and the co-founder of Instagram. After leaving Meta, he co-founded Artifact, an AI-powered news app that I absolutely loved, and joined Anthropic to lead product in 2024. In this episode, you'll learn: • How Anthropic uses AI to write 90-95% of code for some products and the surprising new bottlenecks this creates • Why embedding product managers with AI researchers yields 10x the impact of traditional product development • The three areas where product teams can still add massive value as AI gets smarter • How Anthropic plans to compete with OpenAI long-term • How to use Claude as your product strategy partner (with specific prompting techniques) • Why Mike shut down Artifact despite loving the product, and what founders can learn from it • Where AI startups should build to avoid getting killed by OpenAI, Anthropic, and Google • Why MCP (Model Context Protocol) might reshape how all software works • The counterintuitive product metrics that matter for AI • How to evaluate whether your company is maximizing AI’s potential or just scratching the surface — Brought to you by: Productboard—Make products that matter Stripe—Helping companies of all sizes grow revenue OneSchema—Import CSV data 10x faster — Where to find Mike Krieger: • X: https://x.com/mikeyk • LinkedIn: https://www.linkedin.com/in/mikekrieger/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Introduction to Mike Krieger (04:20) What Mike has changed his mind about regarding AI capabilities (07:38) How to avoid scary AI scenarios (08:55) Skills kids will need in an AI world (11:53) How product development changes when 90% of code is written by AI (17:07) Claude helping with product strategy (21:16) A new way of working (23:55) The future value of product teams in an AI world (27:18) Prompting tricks to get more out of Claude (29:52) The Rick Rubin collaboration on “vibe coding” (32:42) How Mike was recruited to Anthropic (35:55) Why Mike shut down Artifact (42:41) Anthropic vs. OpenAI (47:11) Where AI founders should play to avoid getting squashed (51:58) How companies can best leverage Anthropic’s models and APIs (54:29) The role of MCPs (Model Context Protocols) (58:25) Claude’s questions for Mike (01:03:15) Claude’s heartfelt message to Mike — Referenced: • Anthropic: https://www.anthropic.com/ • Claude Opus 4: https://www.anthropic.com/claude/opus • Dario Amodei on X: https://x.com/darioamodei • AI 2027: https://ai-2027.com/ • Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook • Claude Shannon: https://en.wikipedia.org/wiki/Claude_Shannon • Information theory: https://en.wikipedia.org/wiki/Information_theory • TypeScript: https://www.typescriptlang.org/ • Python: https://www.python.org/ • Rust: https://www.rust-lang.org/ • Bending the universe in your favor | Claire Vo (LaunchDarkly, Color, Optimizely, ChatPRD): https://www.lennysnewsletter.com/p/bending-the-universe-in-your-favor • Announcing a brand-new podcast: “How I AI” with Claire Vo: https://www.lennysnewsletter.com/p/announcing-a-brand-new-podcast-how • A conversation with OpenAI’s CPO Kevin Weil, Anthropic’s CPO Mike Krieger, and Sarah Guo: https://www.youtube.com/watch?v=IxkvVZua28k • Jack Clark on LinkedIn: https://www.linkedin.com/in/jack-clark-5a320317/ • Artifact: https://en.wikipedia.org/wiki/Artifact_(app) • Joel Lewenstein on LinkedIn: https://www.linkedin.com/in/joel-lewenstein/ • Daniela Amodei on LinkedIn: https://www.linkedin.com/in/daniela-amodei-790bb22a/ • Boris Cherny on LinkedIn: https://www.linkedin.com/in/bcherny/ • Gunnar Gray on LinkedIn: https://www.linkedin.com/in/gunnargray/ • The Model Context Protocol: https://www.anthropic.com/news/model-context-protocol • The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell • Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika • Inside Bolt: From near-death to ~$40m ARR in 5 months—one of the fastest-growing products in history | Eric Simons (founder and CEO of StackBlitz): https://www.lennysnewsletter.com/p/inside-bolt-eric-simons • Jimmy Kimmel Live: https://www.youtube.com/user/JimmyKimmelLive • ChatGPT: https://chatgpt.com/ • Gemini: https://gemini.google.com/app • OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai • Windsurf: https://windsurf.com/ • Menlo Ventures: https://menlovc.com/ • Harvey: https://www.harvey.ai/ • Manus: https://manus.im/ • Bench: https://www.bench-ai.com/ • Strategy Letter V: https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/ • Kevin Scott on LinkedIn: https://www.linkedin.com/in/jkevinscott/ — Recommended books: • The Goal: A Process of Ongoing Improvement: https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951 • The Way of the Code: The Timeless Art of Vibe Coding: https://www.thewayofcode.com/ • The Hard Thing About Hard Things: Building a Business when There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

Mike Krieger

Chief Product Officer

AnthropicArtifactInstagram

This week, we dive into Kevin’s recent column about how A.I. is affecting the job market for new graduates, and debate whether the job apocalypse is already here for entry-level work. Then Mike Krieger joins us to discuss the new Claude 4 model, the future of work and the online chatter over whether an A.I. system could blackmail you. And finally, it’s time to open up the case files for another round of Hard Fork Crimes Division. Guest: Mike Krieger, chief product officer at Anthropic Additional Reading: For Some Recent Graduates, the A.I. Job Apocalypse May Already Be Here Another Suspect Is Charged in Bitcoin Kidnapping and Torture Case Elizabeth Holmes’s Partner Has a New Blood-Testing Start-Up We want to hear from you. Email us at hardfork@nytimes.com. Find “Hard Fork” on YouTube and TikTok. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike Krieger

Chief Product Officer

AnthropicArtifactInstagram

Mike Krieger is the Co-Founder of Instagram and now CPO @ Anthropic. In Today's Episode with Mike Krieger We Discuss: 03:07 Where Will Value Be Created and Sustained in a World of AI? 04:59 Are Foundation Models Commoditised Today? 08:36 Should Founders Build for the Models of Today or Build for Models of the Future 12:19: Why Will Models Become More Different Than More Similar 16:38: Will Human or Synthetic Data Be More Prominent in the Future 19:28 Model Quality vs. Product UX 23:36 The Competitive Landscape of AI 32:27 Do We Underestimate China's AI Capabilities 33:59 What Did Anthropic Learn from Deepseek 34:07 Is Deepseek a Sustaining and Credible Threat? 37:04 Transitioning from Model Provider to Application Provider 38:26 Where Has Anthropic Chronically Under-Invested 39:08 Why Has Anthropic Been Slow On Consumer Product Development 43:50 What is the Role of a Software Developer in the Future 48:29 Balancing API and Consumer Products 51:09 Is Europe Stronger or Weaker in a World of AI 52:40 Quickfire Round: Insights and Reflections

Mike Krieger

Chief Product Officer

AnthropicArtifactInstagram

Today, I’m talking with Mike Krieger, the new chief product officer at Anthropic, one of the hottest AI companies in the industry. Anthropic’s main product right now is Claude, the name of both its industry-leading AI model and a chatbot that competes with ChatGPT.  Mike has a fascinating resume: he was the cofounder of Instagram, and then started AI-powered newsreader Artifact. I was a fan of Artifact, so I wanted to know more about the decision to shut it down as well as the decision to sell it to Yahoo. And then I wanted to know why Mike decided to join Anthropic and work in AI — an industry with a lot of investment, but very few consumer products to justify it. What’s this all for?  Links:  Instagram co-founder Mike Krieger is Anthropic’s new chief product officer | The Verge Instagram’s co-founders are shutting down their Artifact news app | The Verge Yahoo resurrects Artifact inside a new AI-powered News app | The Verge Authors sue Anthropic for training AI using pirated books | The Verge The text file that runs the internet | The Verge Anthropic’s crawler is ignoring websites’ anti-AI scraping policies | The Verge Golden Gate Claude | Anthropic Inside the white-hot center of AI doomerism | New York Times Dario Amodei, CEO of Anthropic, on the paradoxes of AI safety | Hard Fork No one’s ready for this | The Verge OpenAI announces SearchGPT, its AI-powered search engine | The Verge Amazon-backed Anthropic rolls out Claude AI for big business | CNBC Transcript: https://www.theverge.com/e/24001603 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mike Krieger

Chief Product Officer

AnthropicArtifactInstagram

Nate Sanders needed customer data to train his AI SaaS product - but had no customers. Building AI products with machine learning creates a painful chicken-and-egg problem that most founders never solve. In this episode, Nate reveals how Artifact cracked the cold start data problem by recruiting design partners who handed over proprietary data and paid $1,000-$1,500 deposits before the product existed. You will learn why building AI products requires a fundamentally different go-to-market than traditional SaaS, and how enterprise outbound produced 90% higher ACVs than bottoms-up channels. Artifact is an AI-powered platform that analyzes customer data to uncover growth opportunities. Nate and his co-founders spent seven months prototyping before raising a small angel round, then closed $100K in ARR through design partners and raised a $5M seed round. 🔑 Key Lessons 🛠️ Solve the AI cold start with paid design partners: Artifact recruited partners who provided training data and paid deposits via letters of intent, proving commitment before building AI products at scale. 📉 Bottoms-up self-serve attracts the wrong buyers: Small companies churned faster and had 90% lower ACVs than enterprise accounts found through direct outreach. 🏢 Test growth channels ruthlessly before doubling down: Artifact spent $30K-$40K on events and tried community dinners before discovering outbound SDR outreach was the only channel producing pipeline. 🎯 Replace subjective pipeline with commitment-based milestones: Track concrete actions like data source identification and integration authentication when building AI products for enterprise buyers. 🚀 Build a repeatable sales system before scaling headcount: Nate structured an SDR-AE-founder trio to prove the outbound motion for his AI product could repeat before hiring more reps. Chapters Introduction Favorite quote: "All models are wrong, but some are useful" What Artifact does and business metrics Origin story at Pluralsight and the synthesis problem Nights-and-weekends prototyping and early validation The AI cold start problem: needing data without customers Pre-selling with design partner letters of intent Tips for getting design partners to commit How networking unlocked the first design partners The long road from design partners to $1M ARR Making high quality decisions: Johari Window framework Failed channel: bottoms-up self-service SaaS Failed channels: community building, dinners, and events Winning channel: outbound SDR-driven enterprise sales Structuring the SDR-to-AE sales system Commitment-based pipeline stages vs subjective assessments Enterprise vs mid-market: why enterprise won Navigating the 2022 enterprise pipeline crash Lightning round Resources Full show notes: https://saasclub.io/368 Join 5,000+ SaaS founders: https://saasclub.io/email

Nate Sanders

Founder & CEO

Artifact

Kevin Systrom is the co-founder of Instagram and co-founder of Artifact, a news app that uses AI to determine your preferences and show stories you might be interested in. Systrom joins Big Technology Podcast to discuss the implications of all social media — Facebook, Instagram, TikTok, YouTube, Twitter — starting to look like each other. We speak about how the rise of AI recommendation feeds impacts the future of competition among these apps, creativity upon them, and distribution for people looking to get a message across. Tune in for a fun, in-depth discussion about social media's future in a new era. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Questions? Feedback? Write to: bigtechnologypodcast@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

After a quick rundown of Kara’s Twitter feud with SVB-enthusiast David Sacks, we turn to an interview with a former Silicon Valley Bank customer: Kevin Systrom. When you found one of the most successful social media apps at 27, it’s tough to figure out where to go with Act Two. But after leaving Facebook (now Meta) in 2018, Systrom is back with an AI-powered news-reader called Artifact which has been dubbed a “Tiktok for Text.” Onstage at SXSW this weekend, as the SVB crisis was playing out, Kara and Kevin discuss his regrets about Instagram, his plans to crack the news business and what’s wrong with tech bros.   Questions? Comments? Email us at on@voxmedia.com or find us on Twitter @karaswisher and @nayeema    Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Kevin Systrom and Mike Krieger are the co-founders of Instagram. Since its release in 2010, Instagram has become of the most significant products in modern society shaping the way millions of people engage with the world around them. In January this year, Kevin and Mike announced their return to the founding arena with the launch of Artifact, a personalized news feed driven by artificial intelligence. In Today's Show with Kevin Systrom and Mike Krieger We Discuss: 1.) The Perfect Partnership: Question from Josh Kushner @ Thrive: What makes Kevin and Mike such a great partnership? What was the last disagreement they had? How was it resolved? They built Instagram in person, in an office. They are building Artifact remotely, what has changed in the way they operate when comparing remote to in-person? 2.) Why Social Networks are Broken & The Next Frontier: Why does Kevin believe social networks today are broken and should be less social? What fundamental premise are social networks built on that Kevin believes is wrong? How will AI and machine learning be central in the next wave of social? How do Kevin and Mike evaluate TikTok and the next wave of content discovery? 3.) Welcome Artifact: The Comeback: Why does Kevin believe they chose the worst idea for their new company? Why is it? Were they nervous about founding Artifact and expectations being so high given Instagram? Why does Kevin argue that Artifact is not actually a "news app"? What does Kevin believe is the biggest lesson Apple taught us about messaging? 4.) Family, Money, San Francisco: Why does Kevin believe that SF will return as the centre of tech once again? Why does Kevin believe that many millennials in the workforce today are entitled and soft? How has becoming a father changed the way Kevin and Mike operate and execute? How do Kevin and Mike assess their relationship with money today? How has it changed? 5.) Hiring, Investing, Managing: What are some of Kevin and Mike's biggest lessons when it comes to hiring? What are the single biggest hiring mistakes they have made? Is it wrong to not hire someone because they are really really boring? What are the biggest lessons for Kevin and Mike from their angel investing?

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Mike Krieger

Chief Product Officer

InstagramArtifactAnthropic

TikTok is opening up a “Transparency and Accountability Center” to try to win over skeptics. Is the company’s strategy working? Then, the origin story of OpenAI’s ChatGPT and how the company kicked off an A.I. arms race. Plus: A co-founder of Instagram, Kevin Systrom, hopes to make a “TikTok for text.” On today’s episode: Kevin Systrom is an entrepreneur and the co-founder of Instagram. Additional reading: TikTok is taking a more aggressive approach toward lobbying. Inside OpenAI’s race to build ChatGPT. Kevin Systrom is starting a new A.I.-powered news app. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Kevin Systrom is the co-founder and former CEO of Instagram. Please support this podcast by checking out our sponsors: – Theragun: https://therabody.com/lex to get 30 day trial – NI: https://www.ni.com/perspectives – GiveWell: https://www.givewell.org/ and use code LEX to get donation matched up to $1k – Blinkist: https://blinkist.com/lex and use code LEX to get 25% off premium – Fundrise: https://fundrise.com/lex EPISODE LINKS: Kevin’s Instagram: https://www.instagram.com/kevin/ Kevin’s Twitter: https://twitter.com/kevin Kevin’s LinkedIn: https://www.linkedin.com/in/kevinsystrom PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ YouTube Full Episodes: https://youtube.com/lexfridman YouTube Clips: https://youtube.com/lexclips SUPPORT & CONNECT: – Check out the sponsors above, it’s the best way to support this podcast – Support on Patreon: https://www.patreon.com/lexfridman – Twitter: https://twitter.com/lexfridman – Instagram: https://www.instagram.com/lexfridman – LinkedIn: https://www.linkedin.com/in/lexfridman – Facebook: https://www.facebook.com/lexfridman – Medium: https://medium.com/@lexfridman OUTLINE: Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time. (00:00) – Introduction (08:26) – Origin of Instagram (50:33) – New social networks (1:09:38) – Selling Instagram to Facebook (1:32:40) – Features (1:36:47) – Facebook (2:13:28) – Whistleblower (2:24:47) – Machine learning (2:34:45) – Advice for startups (2:40:37) – Money (2:46:37) – Love (2:48:54) – Meaning of life

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Instagram co-founder and former CEO Kevin Systrom talks with Recode's Kara Swisher about the data analysis he has conducted and publicized about the global spread of coronavirus, and what it tells us the future looks like. He says he applied the same data-minded approach to the virus that he did while at Instagram because "data is data," and says the rapid word of mouth spread of "viral" technology can help us understand what happens when communities and governments don't act to prevent an outbreak. Systrom also talks about people's natural inclination to doubt data, and says the numbers suggest that new cases of covid-19 will peak in mid-May. Plus: Why he hopes his data model is wrong, and what he's been doing since he and fellow Instagram co-founder Mike Krieger left Facebook in 2018. Featuring: Kevin Systrom (@kevin), Instagram co-founder and former CEO Host: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: On Reset, Arielle Duhaime-Ross explores why — and how — tech is changing everything. On Recode Media, Peter Kafka interviews business titans, journalists, comedians and podcasters about the collision of tech and media. On Pivot, Kara Swisher and Scott Galloway talk about the big tech news stories of the week, who's winning, who's failing, and what comes next. And on Land of the Giants, Jason Del Rey chronicled the rise of Amazon. Season 2 will focus on Netflix and is coming soon! About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Our third live episode from the 2019 How I Built This Summit features Kevin Systrom and Mike Krieger, co-founders of Instagram. They talk to Guy about what they've been doing since they stepped down from the company, and whether they think social media can still help make a kinder world. In the new year, we'll release more episodes from the HIBT Summit, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Mike Krieger

Chief Product Officer

InstagramArtifactAnthropic

My guests this week are Kevin Systrom and Mike Krieger, the co-founders of Instagram. I met Kevin and Mike a few months ago over a shared interest in business and investing. I have found them both to be extremely good people who have a rare talent for finding and solving interesting problems. Indeed, problem-solving and jobs-to-be-done is a big part of our conversation. I realized walking into the podcast that Kevin and Mike have a rare set of experiences: having both built and sold an extremely successful product from scratch, but then also operated and scaled inside one of the largest businesses in the world. This means they have unique knowledge to offer just about anyone interested in business and products. We dig into all those lessons here. I am working on hosting more founders and CEOs on the podcast, and can’t think of a better pair to show you why I want to do so. Please enjoy my conversation with Kevin and Mike.  For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag   Show Notes 1:38 – (first question) – Projects they’ve been working on since leaving Instagram 5:22 – How they can apply what they are learning in machine learning 7:18 – Most interesting experience diving back into data and machine learning 8:42 – How startups compare today to when they founded Instagram 13:23 – Judging founders and whether they know how to use their data effectively 14:26 – The jobs-to-be-done framework 19:14 – Laying out a vision vs solving problems that pop up 25:20 – Developing and sharing the principles of the company with the team 30:48 – Creating a community when it includes almost the entire world 39:03 – The most popular ways people used the platform 41:24 – What was the jobs-to-be-done rational behind the stories feature 44:15 – Interesting things that they saw as Instagram entered the developing world 46:40 – Their thoughts on how Instagram shaped culture and if they focused on those 52:58 – The new waves that they are observing right now 55:11 – How their thinking on leadership and teams changed during their time at Instagram and Facebook 1:03:23 – The pillars of a good business, including humility and confidence 1:06:06 – Focus on growth and distribution in a startup 1:10:01 – How early were they thinking about monetization on this free platform 1:13:43 – How do they think about how they invest their money and allocate resources 1:17:36 – Mentors for Kevin and Mike 1:20:30 – Their passion for learning to fly and the someday/maybe list 1:23:01 – Their interest in coffee 1:26:24 – Advice for everyone else 1:30:00 – Kindest thing anyone has done for them   Learn More For more episodes go to InvestorFieldGuide.com/podcast.  Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub Follow Patrick on twitter at @patrick_oshag

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Mike Krieger

Chief Product Officer

InstagramArtifactAnthropic

“I think a big part of knowing that you’re right is working as hard as you can to prove that you’re wrong. And if you can’t, well, there’s only one option left, which is: you’re probably right.” — Kevin Systrom Kevin Systrom (@kevin) is an entrepreneur and the co-founder (with Mike Krieger) of Instagram. While at Instagram, Kevin served as the CEO, where he oversaw the company’s vision and strategy and daily operations. Under his leadership, Instagram grew to over one billion users and launched dozens of products including video, live, direct messaging, creative tools, Stories, and IGTV. The company also grew to over 800 employees with a campus in Menlo Park, new offices in New York City, and a new headquarters in San Francisco. Prior to founding Instagram, Kevin graduated from Stanford University with a BS in management science and engineering. Kevin currently lives in San Francisco with his wife and daughter. Please enjoy! * This podcast is brought to you by Helix Sleep. I recently moved into a new home and needed new beds, and I purchased mattresses from Helix Sleep. It offers mattresses personalized to your preferences and sleeping style — without costing thousands of dollars. Visit Helixsleep.com/TIM and take the simple 2-3 minute sleep quiz to get started, and the team there will build a mattress you’ll love. Its customer service makes all the difference. The mattress arrives within a week, and the shipping is completely free. You can try the mattress for 100 nights, and if you’re not happy, it’ll pick it up and offer a full refund. To personalize your sleep experience, visit Helixsleep.com/TIM and you’ll receive up to $125 off your custom mattress. * This podcast is brought to you by FreshBooks. FreshBooks is the #1 cloud bookkeeping software, which is used by a ton of the start-ups I advise and many of the contractors I work with. It is the easiest way to send invoices, get paid, track your time, and track your clients. FreshBooks tells you when your clients have viewed your invoices, helps you customize your invoices, track your hours, automatically organize your receipts, have late payment reminders sent automatically and much more. Right now you can get a free month of complete and unrestricted use. You do not need a credit card for the trial. To claim your free month and see how the brand new Freshbooks can change your business, go to FreshBooks.com/Tim and enter “Tim Ferriss” in the “how did you hear about us” section. *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit tim.blog/podcast. Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss Instagram: instagram.com/timferriss Facebook: facebook.com/timferriss YouTube: youtube.com/timferriss Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Instagram co-founders Kevin Systrom and Mike Krieger are resigning from the company, six years after Facebook bought it for $1 billion. Recode reports that they had grown "increasingly frustrated and agitated with [Facebook CEO Mark] Zuckerberg and Facebook’s increased influence over the app." Here's a bonus episode of Recode Decode — Kara Swisher's interview with then-CEO Systrom from June 2017 — in which he talks at length about why he and Krieger did not leave soon after the acquisition. The episode's original summary is below... *** Instagram CEO and co-founder Kevin Systrom talks with Recode's Kara Swisher about why he's still working at Facebook five years after it bought his company for $1 billion. Systrom shares what he has learned from the executives there and why he insisted from day one that his new colleagues not call Instagram a "photo-sharing app" — which surprised Mark Zuckerberg. He also addresses allegations that Instagram has "copied" features from Snapchat, saying no tech product is completely original and that it's better for consumers if companies in the same space are constantly trying to one-up each other. Later in the show, Systrom explains why he feels personally responsible to make the internet a safer place, and what he's doing toward that goal. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

You can scale big with a simple idea (and a tiny team!) — but only if you catch the prevailing winds. That's what Kevin Systrom did when he co-founded Instagram: The simple photo app tapped the right trends, built on larger social networks, and dodged the complexities that would have slowed them down. The result? 30M users in 18 months. And a $1B sale of a 13-person company. With a cameo by Rohan Gunatillake (Buddhify). Read a transcript of this interview at: https://mastersofscale.com/kevin-systrom-how-to-keep-it-simple-while-scaling-big/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Instagram. Kevin Systrom and Mike Krieger launched their photo-sharing app with a server that crashed every other hour. Despite a chaotic start, it became one of the most popular apps in the world. PLUS in our postscript "How You Built That," we check back with Dave Weiner of Priority Bicycles, a low-maintenance bicycle brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Mike Krieger

Chief Product Officer

InstagramArtifactAnthropic

Instagram CEO and co-founder Kevin Systrom talks with Recode's Kara Swisher about why he's still working at Facebook five years after it bought his company for $1 billion. Systrom shares what he has learned from the executives there and why he insisted from day one that his new colleagues not call Instagram a "photo-sharing app" — which surprised Mark Zuckerberg. He also addresses allegations that Instagram has "copied" features from Snapchat, saying no tech product is completely original and that it's better for consumers if companies in the same space are constantly trying to one-up each other. Later in the show, Systrom explains why he feels personally responsible to make the internet a safer place, and what he's doing toward that goal. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Kevin Systrom and Mike Krieger launched their photo-sharing app with a server that crashed every other hour. Despite a chaotic start, Instagram became one of the most popular apps in the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Systrom

Co-Founder and Former CEO

InstagramArtifact

Mike Krieger

Chief Product Officer

InstagramArtifactAnthropic