Instagram’s Founder On Why All Social Media Looks The Same — With Kevin Systrom
Kevin Systrom is the co-founder of Instagram and co-founder of Artifact, a news app that uses AI to determine your preferences and show stories you might be interested in. Systrom joins Big Technology Podcast to discuss the implications of all social media — Facebook, Instagram, TikTok, YouTube, Twitter — starting to look like each other. We speak about how the rise of AI recommendation feeds impacts the future of competition among these apps, creativity upon them, and distribution for people looking to get a message across. Tune in for a fun, in-depth discussion about social media's future in a new era.
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SVB, IG & AI with Instagram Co-founder Kevin Systrom
After a quick rundown of Kara’s Twitter feud with SVB-enthusiast David Sacks, we turn to an interview with a former Silicon Valley Bank customer: Kevin Systrom. When you found one of the most successful social media apps at 27, it’s tough to figure out where to go with Act Two. But after leaving Facebook (now Meta) in 2018, Systrom is back with an AI-powered news-reader called Artifact which has been dubbed a “Tiktok for Text.” Onstage at SXSW this weekend, as the SVB crisis was playing out, Kara and Kevin discuss his regrets about Instagram, his plans to crack the news business and what’s wrong with tech bros.
Questions? Comments? Email us at on@voxmedia.com or find us on Twitter @karaswisher and @nayeema
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20VC: Instagram Founders Kevin Systrom and Mike Krieger on Why Social Networks Should Be Less Social & The Next Wave of Social | Why San Francisco Will Return with a Vengeance and The Future For Remote Work | Let's Get Personal: Relationships to Money, Be
Kevin Systrom and Mike Krieger are the co-founders of Instagram. Since its release in 2010, Instagram has become of the most significant products in modern society shaping the way millions of people engage with the world around them. In January this year, Kevin and Mike announced their return to the founding arena with the launch of Artifact, a personalized news feed driven by artificial intelligence.
In Today's Show with Kevin Systrom and Mike Krieger We Discuss:
1.) The Perfect Partnership:
Question from Josh Kushner @ Thrive: What makes Kevin and Mike such a great partnership?
What was the last disagreement they had? How was it resolved?
They built Instagram in person, in an office. They are building Artifact remotely, what has changed in the way they operate when comparing remote to in-person?
2.) Why Social Networks are Broken & The Next Frontier:
Why does Kevin believe social networks today are broken and should be less social?
What fundamental premise are social networks built on that Kevin believes is wrong?
How will AI and machine learning be central in the next wave of social?
How do Kevin and Mike evaluate TikTok and the next wave of content discovery?
3.) Welcome Artifact: The Comeback:
Why does Kevin believe they chose the worst idea for their new company? Why is it?
Were they nervous about founding Artifact and expectations being so high given Instagram?
Why does Kevin argue that Artifact is not actually a "news app"?
What does Kevin believe is the biggest lesson Apple taught us about messaging?
4.) Family, Money, San Francisco:
Why does Kevin believe that SF will return as the centre of tech once again?
Why does Kevin believe that many millennials in the workforce today are entitled and soft?
How has becoming a father changed the way Kevin and Mike operate and execute?
How do Kevin and Mike assess their relationship with money today? How has it changed?
5.) Hiring, Investing, Managing:
What are some of Kevin and Mike's biggest lessons when it comes to hiring?
What are the single biggest hiring mistakes they have made?
Is it wrong to not hire someone because they are really really boring?
What are the biggest lessons for Kevin and Mike from their angel investing?
A Trip to TikTok + ChatGPT’s Origin Story + Kevin Systrom’s Comeback
TikTok is opening up a “Transparency and Accountability Center” to try to win over skeptics. Is the company’s strategy working? Then, the origin story of OpenAI’s ChatGPT and how the company kicked off an A.I. arms race.
Plus: A co-founder of Instagram, Kevin Systrom, hopes to make a “TikTok for text.”
On today’s episode:
Kevin Systrom is an entrepreneur and the co-founder of Instagram.
Additional reading:
TikTok is taking a more aggressive approach toward lobbying.
Inside OpenAI’s race to build ChatGPT.
Kevin Systrom is starting a new A.I.-powered news app.
Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.
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#243 – Kevin Systrom: Instagram
Kevin Systrom is the co-founder and former CEO of Instagram. Please support this podcast by checking out our sponsors:
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EPISODE LINKS:
Kevin’s Instagram: https://www.instagram.com/kevin/
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Kevin’s LinkedIn: https://www.linkedin.com/in/kevinsystrom
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OUTLINE:
Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.
(00:00) – Introduction
(08:26) – Origin of Instagram
(50:33) – New social networks
(1:09:38) – Selling Instagram to Facebook
(1:32:40) – Features
(1:36:47) – Facebook
(2:13:28) – Whistleblower
(2:24:47) – Machine learning
(2:34:45) – Advice for startups
(2:40:37) – Money
(2:46:37) – Love
(2:48:54) – Meaning of life
Recode Decode: Kevin Systrom
Instagram co-founder and former CEO Kevin Systrom talks with Recode's Kara Swisher about the data analysis he has conducted and publicized about the global spread of coronavirus, and what it tells us the future looks like. He says he applied the same data-minded approach to the virus that he did while at Instagram because "data is data," and says the rapid word of mouth spread of "viral" technology can help us understand what happens when communities and governments don't act to prevent an outbreak. Systrom also talks about people's natural inclination to doubt data, and says the numbers suggest that new cases of covid-19 will peak in mid-May. Plus: Why he hopes his data model is wrong, and what he's been doing since he and fellow Instagram co-founder Mike Krieger left Facebook in 2018.
Featuring:
Kevin Systrom (@kevin), Instagram co-founder and former CEO
Host:
Kara Swisher (@karaswisher), Recode co-founder and editor-at-large
More to explore:
On Reset, Arielle Duhaime-Ross explores why — and how — tech is changing everything.
On Recode Media, Peter Kafka interviews business titans, journalists, comedians and podcasters about the collision of tech and media.
On Pivot, Kara Swisher and Scott Galloway talk about the big tech news stories of the week, who's winning, who's failing, and what comes next.
And on Land of the Giants, Jason Del Rey chronicled the rise of Amazon. Season 2 will focus on Netflix and is coming soon!
About Recode by Vox:
Recode by Vox helps you understand how tech is changing the world — and changing us.
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Live From The HIBT Summit: Kevin Systrom & Mike Krieger Of Instagram
Our third live episode from the 2019 How I Built This Summit features Kevin Systrom and Mike Krieger, co-founders of Instagram. They talk to Guy about what they've been doing since they stepped down from the company, and whether they think social media can still help make a kinder world. In the new year, we'll release more episodes from the HIBT Summit, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kevin Systrom and Mike Krieger – How to Build a Great Product
My guests this week are Kevin Systrom and Mike Krieger, the co-founders of Instagram. I met Kevin and Mike a few months ago over a shared interest in business and investing. I have found them both to be extremely good people who have a rare talent for finding and solving interesting problems. Indeed, problem-solving and jobs-to-be-done is a big part of our conversation. I realized walking into the podcast that Kevin and Mike have a rare set of experiences: having both built and sold an extremely successful product from scratch, but then also operated and scaled inside one of the largest businesses in the world. This means they have unique knowledge to offer just about anyone interested in business and products. We dig into all those lessons here. I am working on hosting more founders and CEOs on the podcast, and can’t think of a better pair to show you why I want to do so. Please enjoy my conversation with Kevin and Mike.
For more episodes go to InvestorFieldGuide.com/podcast.
Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub.
Follow Patrick on Twitter at @patrick_oshag
Show Notes
1:38 – (first question) – Projects they’ve been working on since leaving Instagram
5:22 – How they can apply what they are learning in machine learning
7:18 – Most interesting experience diving back into data and machine learning
8:42 – How startups compare today to when they founded Instagram
13:23 – Judging founders and whether they know how to use their data effectively
14:26 – The jobs-to-be-done framework
19:14 – Laying out a vision vs solving problems that pop up
25:20 – Developing and sharing the principles of the company with the team
30:48 – Creating a community when it includes almost the entire world
39:03 – The most popular ways people used the platform
41:24 – What was the jobs-to-be-done rational behind the stories feature
44:15 – Interesting things that they saw as Instagram entered the developing world
46:40 – Their thoughts on how Instagram shaped culture and if they focused on those
52:58 – The new waves that they are observing right now
55:11 – How their thinking on leadership and teams changed during their time at Instagram and Facebook
1:03:23 – The pillars of a good business, including humility and confidence
1:06:06 – Focus on growth and distribution in a startup
1:10:01 – How early were they thinking about monetization on this free platform
1:13:43 – How do they think about how they invest their money and allocate resources
1:17:36 – Mentors for Kevin and Mike
1:20:30 – Their passion for learning to fly and the someday/maybe list
1:23:01 – Their interest in coffee
1:26:24 – Advice for everyone else
1:30:00 – Kindest thing anyone has done for them
Learn More
For more episodes go to InvestorFieldGuide.com/podcast.
Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub
Follow Patrick on twitter at @patrick_oshag
#369: Kevin Systrom — Tactics, Books, and the Path to a Billion Users
“I think a big part of knowing that you’re right is working as hard as you can to prove that you’re wrong. And if you can’t, well, there’s only one option left, which is: you’re probably right.” — Kevin Systrom
Kevin Systrom (@kevin) is an entrepreneur and the co-founder (with Mike Krieger) of Instagram. While at Instagram, Kevin served as the CEO, where he oversaw the company’s vision and strategy and daily operations. Under his leadership, Instagram grew to over one billion users and launched dozens of products including video, live, direct messaging, creative tools, Stories, and IGTV.
The company also grew to over 800 employees with a campus in Menlo Park, new offices in New York City, and a new headquarters in San Francisco.
Prior to founding Instagram, Kevin graduated from Stanford University with a BS in management science and engineering. Kevin currently lives in San Francisco with his wife and daughter.
Please enjoy!
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Recode Decode: Instagram CEO Kevin Systrom in 2017
Instagram co-founders Kevin Systrom and Mike Krieger are resigning from the company, six years after Facebook bought it for $1 billion. Recode reports that they had grown "increasingly frustrated and agitated with [Facebook CEO Mark] Zuckerberg and Facebook’s increased influence over the app." Here's a bonus episode of Recode Decode — Kara Swisher's interview with then-CEO Systrom from June 2017 — in which he talks at length about why he and Krieger did not leave soon after the acquisition. The episode's original summary is below... *** Instagram CEO and co-founder Kevin Systrom talks with Recode's Kara Swisher about why he's still working at Facebook five years after it bought his company for $1 billion. Systrom shares what he has learned from the executives there and why he insisted from day one that his new colleagues not call Instagram a "photo-sharing app" — which surprised Mark Zuckerberg. He also addresses allegations that Instagram has "copied" features from Snapchat, saying no tech product is completely original and that it's better for consumers if companies in the same space are constantly trying to one-up each other. Later in the show, Systrom explains why he feels personally responsible to make the internet a safer place, and what he's doing toward that goal.
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Instagram's Kevin Systrom: Keep it simple while scaling big
You can scale big with a simple idea (and a tiny team!) — but only if you catch the prevailing winds. That's what Kevin Systrom did when he co-founded Instagram: The simple photo app tapped the right trends, built on larger social networks, and dodged the complexities that would have slowed them down. The result? 30M users in 18 months. And a $1B sale of a 13-person company. With a cameo by Rohan Gunatillake (Buddhify).
Read a transcript of this interview at: https://mastersofscale.com/kevin-systrom-how-to-keep-it-simple-while-scaling-big/
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Instagram: Kevin Systrom & Mike Krieger (2017)
We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Instagram. Kevin Systrom and Mike Krieger launched their photo-sharing app with a server that crashed every other hour. Despite a chaotic start, it became one of the most popular apps in the world. PLUS in our postscript "How You Built That," we check back with Dave Weiner of Priority Bicycles, a low-maintenance bicycle brand.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Recode Decode: Kevin Systrom, CEO, Instagram
Instagram CEO and co-founder Kevin Systrom talks with Recode's Kara Swisher about why he's still working at Facebook five years after it bought his company for $1 billion. Systrom shares what he has learned from the executives there and why he insisted from day one that his new colleagues not call Instagram a "photo-sharing app" — which surprised Mark Zuckerberg. He also addresses allegations that Instagram has "copied" features from Snapchat, saying no tech product is completely original and that it's better for consumers if companies in the same space are constantly trying to one-up each other. Later in the show, Systrom explains why he feels personally responsible to make the internet a safer place, and what he's doing toward that goal.
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Instagram: Kevin Systrom & Mike Krieger
Kevin Systrom and Mike Krieger launched their photo-sharing app with a server that crashed every other hour. Despite a chaotic start, Instagram became one of the most popular apps in the world.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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