Always be the challenger, with Savannah Bananas founder Jesse Cole
Jesse Cole loved baseball. He also knew most people thought it was too long and boring. So he disrupted America’s pastime by putting on a yellow tux - and an incredible show. The founder of the Savannah Bananas welcomed host Jeff Berman to Anaheim Stadium before a show recently to talk about how he’s scaling Fans First Entertainment into a growing league that sells out pro sports stadiums all over the country.
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The new rules of brand building, with Wieden+Kennedy CEO
For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur joins Rapid Response to break down why understanding your audience is no longer just the marketing team's job. Arthur shares what today's most successful brands are getting right and how leaders can better understand the culture that moves their customers. He also takes us behind the scenes of Nike's headline-making World Cup campaign, its emotional New York Knicks spot, and what’s at stake for the future of creativity in business.
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How to beef up your business, with ButcherBox CEO Mike Salguero
After his first VC-backed business flopped, ButcherBox CEO and founder Mike Salguero turned lessons learned the hard way into the fuel that built his subscription meat delivery business. Salguero joined host Jeff Berman to reveal how a blend of clean ingredients, clever marketing, and hiring for grit helped him scale into a business that’s now making more than $600M a year and expanding into retail nationwide.
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Serena Williams on winning in business
Serena Williams doesn't just defy convention on the court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to StarFire Ventures. Serena joins Bob Safian to discuss how she identified the 16 unicorns now in her portfolio, what she looks for in founders, and how partnerships with companies from Nike to Ro fit into her broader vision. Recorded live at the Reckitt Catalyst event in Palm Beach, Serena also opens up about balancing business with family life—and why she still feels the pull of the tennis court.
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Possible: Satya Nadella on making human and token capital compound
In this recent episode of Possible, Reid Hoffman sits down with Microsoft CEO Satya Nadella fresh off Microsoft Build 2026. The conversation goes wide: how AI is reshaping work, business, and society—and why the transformation sweeping through software development today is only a preview of what's coming for all knowledge work. Satya makes the case that human capital and "token capital" are now deeply intertwined, that companies—not just countries—must build their own AI capabilities, and that the organizations best positioned to thrive are those that can leverage their unique expertise inside intelligent systems. Reid and Satya also explore Microsoft's enterprise AI vision, Reid's work with Manas on AI-powered scientific discovery, lessons from past technological revolutions, and why demonstrating real, tangible benefits may be the most important thing the industry can do to earn—and keep—the public's trust.
You can catch and subscribe to more Possible here: https://www.possible.fm/
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Author Jim Collins on unlocking your potential
Jim Collins is the author of some of the most important business books of all time, like Good to Great and Built to Last. For his latest project, instead of profiling iconic companies, he zoomed in on extraordinary individuals we can learn from. He joined host Jeff Berman to reveal how icons like Grace Hopper and John Glenn illustrate lessons on how to navigate the cliffs and fog of life.
Find out more about the book: jimcollins.com
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Delta's Ed Bastian on spiking fuel, summer travel, and a blunt reality check on AI
Few companies have a better real-time read on the American economy than Delta, and few CEOs are more willing to say what they actually think. Ed Bastian returns to Rapid Response to share what Delta's booking data is telling him that the headlines aren't, why he's not convinced by AI until it moves his top line, and how he decided to yank congressional travel perks during the government shutdown. He also explains what it takes to stay optimistic when fuel costs are spiking, the Strait of Hormuz is in the news, and the world keeps finding new ways to be unpredictable.
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Build better relationships at work
Therapist Esther Perel wants us all to build stronger relationships at work. Her coveted advice is the centerpiece of her books, TED talks and podcast “Where Should We Begin?” During the pandemic, she launched a conversational card game. In 2025, she joined host Jeff Berman to talk about why she released another edition, Where Should We Begin? At Work, designed specifically for coworkers. They also go deep on why stronger relational intelligence is essential for businesses, how AI is rewiring our brains, and more.
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The quiet reinvention of a $42b business, with Canva’s Cameron Adams
In the last year, Canva redefined itself from the ground up. Co-founder and Chief Product Officer Cameron Adams joins Rapid Response live from the Cannes Lions festival to explain why the so-called SaaSpocalypse never kept him up at night, how Canva shifted from a design company to an AI company without losing what made it great, and why being only 1% of the way there is actually the most exciting place to be. Adams also shares the specific steps anyone can take to get real impact from AI tools rather than just falling down the rabbit hole, and makes the case that in a world of commoditized models, your organization's unfair advantage is the only thing that matters.
Eager for more of Cam? Take a moment to listen and download his own podcast, Prompted!
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Pioneers of AI: John Deere's AI vision for future farms
Tractors are smarter than you think. John Deere, the nearly 200-year-old company, is combining sensors, data, and machine learning in highly advanced vehicles and software to reinvent how the world grows food. On this Pioneers of AI episode, John Deere CTO Jahmy Hindman breaks down how AI is making farms faster, smarter, and more sustainable. Plus he shares his vision for a fully autonomous farm.
Learn more about Pioneers of AI: http://pioneersof.ai/
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Chef Marcus Samuelsson on the ingredients for success
Telling a clear story about your product is an essential entrepreneurial skill. Chef Marcus Samuelsson is an expert at this in his beloved restaurants (Hav & Mar and Red Rooster) and through his broader entrepreneurial efforts.
Samuelsson joined host Reid Hoffman in 2024 to share how embracing a diversity of stories has been an essential ingredient to his businesses.
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Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning
Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how he's bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks "brand love" metrics on a dashboard hourly, why Sydney Sweeney's viral jeans ad was actually good news for the whole industry, and why the biggest risk a brand can take is playing it safe.
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How to build breakout products, with Mark Pincus & Reid Hoffman
Mark Pincus is a serial tech entrepreneur and investor best known as the co-founder of Zynga. He joins host Reid Hoffman to reveal the insights at the center of his new book: Life at the Speed of Play. The godfather of mobile gaming talks with Hoffman about building products people love, learning fast from your mistakes, and handling screen time for his own kids.
The book: https://www.lifeatthespeedofplay.com/
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Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more
Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks.
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Pioneers of AI: Reid Hoffman says the AI race is not a cage match
Anthropic and OpenAI’s plans to go public have set off waves of speculation about the ripple effects, and how they’ll stack up to the SpaceX IPO. What’s really driving the value of these companies? Does the timing of the IPOs matter? How might they impact the AI startup ecosystem?
To process all this, Pioneers of AI phones a friend: Reid Hoffman. As co-founder of LinkedIn and Manas AI, a longtime Microsoft board member, investor in OpenAI and Anthropic, and so much more, Reid offers his take on the AI investing landscape. Rana and Reid break down the IPO headlines, sovereign wealth fund proposals for AI, and what’s defensible in AI today.
Learn more about Pioneers of AI: http://pioneersof.ai/
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How to balance a two-sided marketplace, with Care.com CEO Brad Wilson
Care.com is the digital marketplace that connects caregiving professionals with people who need help with kids, seniors, pets, and more. It’s the market leader in an area where the need is constantly growing. Host Jeff Berman talks with CEO Brad Wilson about how companies can create more loyal employees by supporting caregiving, why the future of work needs to be flexible, how he’s leading through transformational technology change at the company, and more.
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$300m in year two. The controversy came free, with David Protein’s Peter Rahal
David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. Rahal also revisits his $600 million sale of RXBar to Kellogg and what he learned about keeping your edge after a defining win.
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IBM’s $10 billion bet on what comes after AI
While many tech companies race to build ever-larger AI models, IBM CEO Arvind Krishna sees the future differently. Speaking with host Bob Safian before a live audience during New York Tech Week, Krishna explains why enterprises are overcomplicating AI adoption, what kinds of risks leaders should be taking right now, and how to weigh AI's costs against its benefits. He also shares why IBM believes quantum computing will reshape the next era of technology.
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The U.S. at 250: The case for reckoning and rebuild, with Ian Bremmer
As America hurtles toward its 250th birthday, the world is watching. Ian Bremmer, Eurasia Group President and PBS host, joins Rapid Response to give his unvarnished read on the state of Brand America. He shares how he’s advising business and political leaders around the globe, why he believes the US is overdue for a revolution, and what the widening gap between American wealth and American opportunity means for the country's standing in the world. Bremmer also reveals the defiant way he plans to celebrate July 4th, and makes the case for what it will take to extend the great American experiment another 250 years.
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The future of EVs, with Rivian’s RJ Scaringe
RJ Scaringe is the founder and CEO of Rivian Automotive. Host Jeff Berman digs into how Scaringe thinks about competing with Tesla, the hard won lessons of building a company that makes both vehicles and software, and how the company is scaling to fuel the highly anticipated launch of its newest electric vehicle: The R2.
This Masters of Scale Live event, sponsored by Atlassian, was recorded at Atlassian Team 2026 in Anaheim.
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World Cup kickoff: Goals, greed, and geopolitics, with ESPN’s Sam Borden
As the World Cup kicks off this Thursday, scrutiny surrounds ticket prices, disrupted fan travel, potential ICE activity, and FIFA’s murky dealings. ESPN Global Sports Correspondent Sam Borden has covered this tournament from Brazil to Qatar, and he joins Rapid Response to break down the USA's real chance, what Iran's presence on American soil actually means, and whether hosting the world's biggest sporting event is a blessing or a liability right now. Plus, Borden makes the most passionate case you'll hear for why the World Cup matters more than any scoreline.
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Rapid Response: The Guardian’s secret weapon against media’s collapse, with CEO Anna Bateson
While legacy news outlets like The Washington Post stumble, The Guardian keeps growing — but how? Guardian Media Group CEO Anna Bateson joins Rapid Response to pull back the curtain on the company's unusual ownership structure and the multi-revenue model fueling its resilience. Bateson also weighs in on the threat and opportunity of AI chatbots, the Jeff Bezos effect on media, and what role she sees The Guardian playing as the future of news takes shape, even as the pressures of today demand her full attention.
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Rohan Oza: The playbook for building billion-dollar consumer brands
If there was a Mount Rushmore of brand builders, investor Rohan Oza would be on it. He’s been the driving force behind $8 billion in exits for vitaminwater, Poppi, and more. Oza joins host Jeff Berman to reveal his playbook for success.
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The race no one can win: AI’s anti-human crisis, with Aza Raskin
Big Tech is moving fast on AI. But who's watching out for the rest of us? Aza Raskin, co-founder of the Center for Humane Technology, has spent years sounding the alarm about where the race to build powerful AI is actually taking us. He joins Rapid Response to expose the incentive structures quietly pushing Silicon Valley toward dangerous territory, and to make the case that it's not too late to change course. Raskin also unpacks the significance of Pope Leo XIV's sweeping new encyclical on AI, what China's AI priorities reveal about the global race, and why the hidden assumptions baked into AI systems may be the most underestimated risk of all.
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How to get better at money, with Carrie Joy Grimes
Money = Math + Feelings. That’s the equation at the heart of Carrie Joy (CJ) Grimes’ nonprofit WorkMoney, which has scaled to more than 9 million members since it started during the height of the COVID-19 pandemic. Grimes joins host Jeff Berman to reveal the strategies that can improve not just how much money we have, but our relationship with it.
CJ’s book: The Joy of Money
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Why success destroys the companies we love, with Eric Ries
What if the way we think about business value, trust, and capitalism itself is fundamentally broken? Eric Ries’ The Lean Startup changed how a generation of entrepreneurs build companies. Now, Ries takes aim at some of the most sacred business assumptions today in his new book, Incorruptible. Ries joins Rapid Response to share what he witnessed firsthand in the clash between Anthropic and the US government, and why he believes the current system is failing the very people it's supposed to serve. He also brings in-the-trenches stories from Cloudflare, Novo Nordisk, and Whole Foods to make the case that courage, not capital, may be the most undervalued asset in business right now.
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Pioneers of AI: How fast can you upskill in AI? We did a sprint to find out.
We all feel the urgency: learn to use AI, or risk falling behind at work. And we all know there's an upside: AI can reduce tedious tasks, streamline operations, and boost output. But knowing is half the battle (maybe even less) and implementing AI needs to happen across an entire organization. So what does it take to start?
Well, here at WaitWhat (the company behind this podcast!) we paused all operations for three days to find out. From editorial curation to visual design to event planning, we split into teams for an “AI Sprint.” And this Pioneers of AI episode takes you to the starting blocks on the track with us, as we test new tools, discover their limitations, and find where AI can deliver on its promise.
Learn more about Pioneers of AI: http://pioneersof.ai/
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How Coach scaled from a single store into a global icon
When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. Frankfort reveals how he scaled the brand into a global icon worth more than 20 billion dollars with a signature blend of “magic and logic”.
Lew’s memoir is Bag Man. Find it at: https://lewfrankfort.com/
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The “invisible army” behind Amazon’s robotaxi revolution
Robotaxis are multiplying across American cities… But are consumers actually ready to trust them? Zoox CEO Aicha Evans joins Rapid Response to talk about the company’s strategy as an Amazon subsidiary, its intensifying rivalry with Waymo, and why a new partnership with Uber could be the key to getting autonomous rides from novelty to scale. Evans also reveals why she recruits what she calls an “invisible army of rebels” inside Zoox, and what Marie Curie and Nelson Mandela have to do with leading through uncertainty.
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Author David Epstein on why constraints fuel innovation
In a new follow-up to his bestselling book Range, author David Epstein reveals his new contrarian take: The best thing for innovation is actually constraints. Epstein talks with host Jeff Berman about the fascinating research he did to prove out this idea, with examples from Silicon Valley, Pixar and more.
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