The future of EVs, with Rivian’s RJ Scaringe
RJ Scaringe is the founder and CEO of Rivian Automotive. Host Jeff Berman digs into how Scaringe thinks about competing with Tesla, the hard won lessons of building a company that makes both vehicles and software, and how the company is scaling to fuel the highly anticipated launch of its newest electric vehicle: The R2.
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Rivian’s Roadmap to AI Architecture and Autonomy with Founder and CEO RJ Scaringe
Autonomous vehicle technology has moved past human-coded rules and into an era of neural networks and custom computer chips. And to solve the most difficult driving scenarios, electric vehicle company Rivian abandoned its original technology platform to build a vertically integrated data stack. Sarah Guo sits down with Rivian Founder and CEO RJ Scaringe to explore the seismic shift in the automotive industry toward AI-driven, software-defined vehicles . RJ discusses the move away from function or domain-based architecture for vehicle electronic systems to software-defined architecture, which allows for dynamic, monthly updates to features in Rivian’s vehicles. RJ also talks about the upcoming launch of Rivian’s R2 model, which aims to be a distinct, affordable, mass-market alternative to the Tesla Model Y. Plus, RJ shares his vision for a future where vehicles don’t just drive us, but inspire personal freedom and exploration.
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Chapters:
00:00 – Cold Open
00:35 – RJ Scaringe Introduction
0:58 – Rivian’s Autonomy Evolution
05:19 – Why Rivian’s Tech is Vertically Integrated
10:06 – Levels of Autonomous Driving Technologies
14:00 – Importance of a Software-Defined Architecture
19:28 – Differentiating Autonomous Vehicle Models
23:20 – R2: The First Mass Market Autonomous Vehicle
25:02 – Do Americans Want EVs?
29:05 – How Our Relationship to Vehicles is Evolving
30:45 – Conclusion
Inside Rivian’s Strategy to Survive a Hostile EV Market
Kara talks with Rivian founder and CEO RJ Scaringe at a tense time for electric vehicles: domestic sales have cooled, federal EV tax credits are gone, and tariffs are raising costs across supply chains. Rivian’s premium R1S SUV and R1T pickup helped establish the brand — the R1S is now the best-selling premium electric SUV in the country — but the company is still losing money. The R2, Rivian’s midsize SUV will hit showrooms this year, and Scaringe says it will be “an inflection point for us as a business.”
Kara presses him on how to win buyers cross-shopping hybrids and gas vehicles, and what it takes to compete with both Tesla and low-cost, highly capable Chinese EV makers. They also dig into Rivian’s joint venture with Volkswagen Group, the economics of scaling an EV startup, and why Scaringe believes autonomy will eventually become as critical as having “tires on a vehicle.” Plus: Aurora CEO Chris Urmson asks why Rivian doesn't have CarPlay.
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Rivian CEO on CarPlay, Lidar, and affordable EVs
I’m Joanna Stern, the senior personal tech columnist at The Wall Street Journal, and this is my final Decoder episode filling in for Nilay while he’s out on parental leave. My guest today: Rivian CEO RJ Scaringe. This is RJ’s third time on the show, and it felt like the perfect follow-up to my conversation last week with Ford CEO Jim Farley.
I loved the idea of going straight from Ford to Rivian. And if you listened to the Farley episode, this one flows nicely. RJ and I cover a lot of the same challenges: tariffs, China, EV pricing. Of course, I also asked about CarPlay.
Read the full transcript on The Verge.
Links:
A pretty fascinating look under the hood of the Rivan R2 | The Verge
Rivian CEO says CarPlay isn’t going to happen | The Verge
Rivian CEO RJ Scaringe says too many carmakers are copying Tesla | Decoder
Rivian CEO RJ Scaringe isn't scared of the Cybertruck | Decoder
Rivian breaks ground on $5 billion Georgia plant | AP
Rivian narrows 2025 delivery guidance Q3 as production slips | WSJ
Rivian R2 remains on track for $45,000 and 2026 production | Car and Driver
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright.
The Decoder music is by Breakmaster Cylinder.
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Advice Line with RJ Scaringe with Rivian
Rivian founder and CEO RJ Scaringe joins Guy on the Advice Line to answer questions from three early-stage founders. He also gets into how trade policies and shifting tariffs are impacting the automotive supply chain.
First, we meet Ashley from Southern California, who’s deciding whether to take outside capital to take her altruistic ice cream brand worldwide. Next, Kwadwo in North Carolina is debating leaving his full-time job to go all in on his handcrafted furniture brand. Then Robert in British Columbia is looking to grow his backcountry skiing invention beyond the early adopters.
Thank you to the founders of Vedder’s Organic Ice Cream, Crafted Glory and Zoa Engineering for being part of the show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Rivian's founding story as told by RJ on How I Built This in 2022.
This episode was produced by Iman Maani. It was edited by John Isabella. Our audio engineer was Neal Rauch.
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Can Rivian avoid the EV speed bumps? with founder and CEO RJ Scaringe
As demand declines for EVs, and Tesla’s Elon Musk wields power in the new Trump administration, electric automaker Rivian is taking this time to adapt its business and expand its brand. Rivian’s founder and CEO RJ Scaringe joins Rapid Response to share how the company is moving beyond the luxury SUV space — introducing a raft of new challenges and opportunities. RJ explores Rivian's recent $5.8 billion partnership with Volkswagen, the ongoing risk assessment for self-driving features, and how Rivian's AI-enabled 'technological plumbing' can accelerate the brand beyond incumbent manufacturers.
This episode is brought to you in partnership with Stripe — empowering businesses around the world to make progress.
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Rivian's CEO on Elon's Influence, Affordable EVs, and The Grid's Risky Future — With RJ Scaringe
RJ Scaringe is the CEO of Rivian. He joins Big Technology Podcast for a deep discussion about the state of electric vehicles and where Rivian goes from here. We go into depth about Elon Musk's role in the coming Trump administration and what Scaringe would do if he was the "first buddy." Then we talk about Rivian's affordability, its partnership with VW, its road to profitability, and more. Stay tuned for the second half where we discuss energy and the grid — and Scaringe shares a passionate stance on plug-in hybrids.
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#206 CEO & Founder Rivian, RJ Scaringe: Electrified
Guest: RJ Scaringe, CEO and Founder of Rivian
“I’m very comfortable with things not being in their end state,” says Rivian CEO and founder RJ Scaringe. The company’s challenging mission — to help make 100% of the world’s cars electric — will take a long time, and a lot of willingness to build the metaphorical plane in midair.
As Rivian has grown from one person to seven to 17,000, though, RJ admits that there’s a lot more pressure to not screw up. “There’s all these conflicting emotions I had ... is this the right product?” he recalls. “Is it the right strategy? Am I capable of doing this? But at the end of the day, I try really hard not to let that be overly distracting.”
Chapters:
(01:58) - Starting from scratch
(05:35) - Auto tech innovation
(08:03) - The supply chain
(09:52) - Rivian’s deal with Volkswagen
(14:28) - Outsourcing
(16:10) - Capable EVs
(19:06) - Brand and customer satisfaction
(21:05) - That nagging feeling
(27:26) - Raising capital
(31:31) - RJ’s father
(32:35) - The dark side of cars
(34:43) - Tesla’s influence
(37:13) - Financial challenges
(42:38) - Entrepreneurial mindset
(44:59) - Hard decisions
(46:46) - Don’t screw this up
(49:56) - 25,000 decisions a day
(52:16) - Daily routines
(54:57) - Who Rivian is hiring
(55:34) - What “grit” means to RJ
Mentioned in this episode: Porsche, Alex Honnold, Amazon AWS, Mercedes, Elon Musk, Lotus, U.S. News and World Report, MotorTrend, J.D. Power, Ford, Blue Origin, SpaceX, MIT, Jeff Bezos, and the Tesla Roadster.
Links:
Connect with RJ
Twitter
LinkedIn
Connect with Joubin
Twitter
LinkedIn
Email: grit@kleinerperkins.com
Learn more about Kleiner Perkins
This episode was edited by Eric Johnson from LightningPod.fm
Rivian CEO RJ Scaringe says too many carmakers are copying Tesla
Today, I’m talking with Rivian founder and CEO RJ Scaringe. RJ was on the show last September when we chatted at the Code Conference, but the past 10 months have seen a whirlwind of change throughout the car industry and at Rivian in particular. This year alone, the company unveiled five new models in its lineup and also just announced a $5 billion joint venture with Volkswagen. We got into all that and more.
If you’re a Decoder listener, you’ve heard me talk to a lot of car CEOs on the show, but it’s rare to talk to a car company founder, and RJ was game to talk about basically anything — even extremely minor feature requests I pulled from the forums. It’s a fun one.
Links:
Rivian CEO RJ Scaringe isn't scared of the Cybertruck | Decoder
VW will invest up to $5 billion in Rivian as part of new EV joint venture | The Verge
Rivian blazed a trail with its adventure EVs — can it stay on top? | The Verge
Rivian R2 revealed: a $45,000 electric off-roader for the masses | The Verge
Rivian surprises with R3 and R3X electric SUVs | The Verge
Rivian puts its Georgia factory plans on pause | The Verge
Rivian’s R1 vehicles are getting a gut overhaul | The Verge
Rivian R1S review: king of the mountain | The Verge
Rivian’s long, narrow road to profit | WSJ
Tesla’s Share of U.S. Electric Car Market Falls Below 50% | NYT
Transcript: https://www.theverge.com/e/23965790
Credits:
Decoder is a production of The Verge, and part of the Vox Media Podcast Network.
Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James.
The Decoder music is by Breakmaster Cylinder.
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Charging up the electric vehicle market with RJ Scaringe of Rivian
Rivian’s all-electric vehicles have been in high demand thanks to their unique look and handy features. But soon after hitting the market, a series of supply chain snarls led to a backlog of orders and a retreat by key investors. Undeterred, Rivian CEO RJ Scaringe has focused on ramping up production and has big plans for the company’s future — including the release of a new mid-size SUV in 2026.
This week on How I Built This Lab, how Rivian continues to shape the rapidly evolving electric vehicle market. Plus, Rivian’s plans to expand charging infrastructure across the U.S. and RJ’s strategies for leading through challenging times.
And don’t forget to check out Rivian’s origin story from September 2022.
This episode was produced by Katherine Sypher with music by Ramtin Arablouei.
It was edited by John Isabella with research by Katherine Sypher. Our audio engineer was Neal Rauch.
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Rivian CEO RJ Scaringe on ramping up R1T production and competing with the Cybertruck
We’ve got another interview from the Code Conference today. My friend and co-host, CNBC’s Julia Boorstin, and I had a chance to talk with Rivian CEO RJ Scaringe. Rivian is a newer company — RJ started it in 2009, and it took more than 10 years to start shipping cars to consumers. But its first vehicle, the R1T pickup, made a big splash when it arrived in 2021, and the company has more back orders for both the R1T and its second vehicle, the R1S SUV, than it can handle. For now.
We asked RJ about that production ramp and whether Rivian can meet demand, and whether it’s just early adopters buying EVs or if they’ve finally gone mainstream. The conversation also touched on Rivian’s deal with Amazon and the auto industry’s push toward subscription features. And, of course, I had to ask Scaringe about the Cybertruck. How could I resist?!
Links:
BMW starts selling heated seat subscriptions for $18 a month
BMW drops plan to charge a monthly fee for heated seats
U.A.W. expands strikes at automakers: Here’s what to know.
Rivian boosts EV production target as supply problems ease
Ford F-150 Lightning gets $10K price cut as ramping supply meets demand
First look at Cybertruck’s comically large windshield wiper in action
Amazon says it has ‘over a thousand’ Rivian electric vans making deliveries in the US
Rivian to adopt Tesla's charging standard in EVs and chargers
Rivian electric pickup caught fire while charging at Electrify America station
Transcript: https://www.theverge.com/e/23672708
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright.
The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Producer is Eleanor Donovan.
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Rivian CEO, RJ Scaringe, talks R1S and the Future of Rivian
This week we have an interview with RJ Scaringe, the CEO of Rivian! He stopped by the Studio to chat with Marques about the new R1S and the future of the company as a whole. They go over the adventure network, the quirky features of the R1S, and the upcoming R2 platform as well. As a bonus, this entire episode was recorded inside of an Rivian R1S. We hope you enjoy!
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Rivian: RJ Scaringe
When you consider the risk of doing business, it doesn’t get much bigger than starting a car company: competition is formidable, startup costs are in the billions, and very few people believe you can pull it off. That’s the massive challenge RJ Scaringe walked into in 2009, when he launched his truck and SUV company, Rivian. To add to the risk, RJ wanted to build fully electric vehicles while attracting drivers who’d never bought them, so he knew his trucks had to be fun and sporty: appealing in their own right. Rivian’s journey has taken RJ from an old warehouse in Florida to a massive Midwestern car manufacturing plant; and from years of stealth planning to months of anticipatory buzz from buyers and the industry. Rivian rolled its first trucks off the line in 2021, and is hustling to fulfill tens of thousands of vehicle reservations from excited customers. There have been pivots, sleepless nights, and, of course, multiple supply chain issues, but today, Rivian is valued at $30 billion and is a major player in the electric vehicle industry.
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