How to balance a two-sided marketplace, with Care.com CEO Brad Wilson
Care.com is the digital marketplace that connects caregiving professionals with people who need help with kids, seniors, pets, and more. It’s the market leader in an area where the need is constantly growing. Host Jeff Berman talks with CEO Brad Wilson about how companies can create more loyal employees by supporting caregiving, why the future of work needs to be flexible, how he’s leading through transformational technology change at the company, and more.
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No data, no scale, w/Care.com’s Sheila Lirio Marcelo
No matter what phase of growth you’re in, data is essential to scale. Take it from Sheila Lirio Marcelo, the founder and former CEO of Care.com, the two-sided marketplace connecting working families with care providers. Marcelo scaled her business past the competition by getting the right data at the right time. Marketplaces are tricky flywheels to get started, and Marcelo used data to help her determine which markets Care.com should pursue first — and when to wait. "Something I coach a lot of entrepreneurs: You can have a great vision and idea, but start with a lot of data and testing,” says Marcelo.
Listen to Sonal Shah's Rapid Response episode. "Scaling a mission": https://mastersofscale.com/rapidresponse/shah/
Read a transcript of this episode: https://mastersofscale.com
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