The (Improbable) Story of Savannah Bananas' Rise to a $1B Empire
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Episode 772: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Jesse Cole ( https://x.com/YellowTuxJesse ) the owner of Savannah Bananas and creator of Banana Ball.
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Show Notes:
(0:00) 200 fans, $260 in the bank
(3:00) The team no one ever heard about
(9:01) How to become an idea machine
(13:30) Lessons from PT Barnum, Bill Veeck, Walt Disney
(15:55) Surviving embarrassment
(19:16) Rock bottom
(23:34) Inside Jesse's creative process
(27:00) Stealing from MrBeast
(28:39( Jesse opens his idea book
(32:00) Meeting Bob Iger
(33:28) Identifying the chip on Jesse's shoulder
(38:58) 11 principles
(48:14) The 12-star experience
(53:12) The sacrifice of extreme hard mode
(58:08) Attracting vs recruiting
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Links:
• Savannah Bananas - https://thesavannahbananas.com/
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //
Building the Savannah Bananas (with Jesse Cole, Founder and Owner)
The Savannah Bananas have created a whole new sport. It’s baseball, but it’s not. It’s fast-paced, exciting, and incredibly entertaining. For example, if you're batting, and you step out of the batter’s box... it’s a strike. If you bunt, you’re out. If a fan catches a foul ball… you’re also out. Games are capped at two hours with no exceptions. It’s sacrilegious to traditional baseball fans everywhere. But it’s hard to argue with their numbers: they have 3.2 million fans on a waiting list to see them and have been selling out 80,000-seat football stadiums over the past few months!
Today, we sit down with Jesse Cole, founder of the Savannah Bananas and creator of Banana Ball. We unpack the whole story, staring with a failing college summer league team, an air mattress, and a $30 weekly grocery budget. But these days... it's safe to say that Jesse and his wife don’t have to sleep on an air mattress anymore! And they have built the business in their own way, fully under their control, and uniquely “fans first”. They have a unique all-in ticketing model, where your game ticket gets you full access to food along with your seat. There are no ads or sponsorships. There are no ticket fees or middlemen. And in fact, Jesse and crew will even pay the sales tax on your ticket for you! Jesse is just totally obsessed with delighting fans, controlling the end-to-end experience, and thinking long term… even if it means leaving (a lot) of money on the table today.
This may be our most fun ACQ2 (or Acquired!) episode ever. Enjoy!
Sponsors:
Sierra: https://bit.ly/acquiredsierra