Slack

One company now has more AI agents deployed in its organization than it has human employees. Slack's CMO Ryan Gavin dropped that stat into a conversation with Craig Smith, and then immediately identified the secondary problem it creates: when your digital workforce outnumbers your human one, how do employees know which agent to call for which task? That orchestration problem, and the conversational interface that solves it, is what this episode is really about. Gavin describes Slack bot's transformation from a notification tool into what he calls the ChatGPT moment for the enterprise, an AI that doesn't just understand the internet, but understands your business, your team, your customers, and your company's entire conversational history, all the way back to day one. The conversation covers the full arc of what this shift means in practice: a Salesforce executive walking into an unfamiliar meeting and being praised for their questions, because Slack bot had prepared them in minutes using the team's full history; a marketer who built his own data scientist agent over a weekend and is now completely unshackled from the bottleneck that was slowing him down; and Gavin's most honest admission, that he's been saying for years that AI won't replace jobs, but this is the first time he actually believes it, because the soul-crushing "work of work" is finally shrinking, and what's left is the kind of creative, high-energy output that people actually want to do. The inbox, he says, is a deathtrap in the AI era. The companies that figure out how to move beyond it will outperform their competitors by multiples. Subscribe to Eye on A.I. for weekly conversations with the people building and deploying the future of AI.

Ryan Gavin

CMO

Slack

One company now has more AI agents deployed in its organization than it has human employees. Slack's CMO Ryan Gavin dropped that stat into a conversation with Craig Smith, and then immediately identified the secondary problem it creates: when your digital workforce outnumbers your human one, how do employees know which agent to call for which task? That orchestration problem, and the conversational interface that solves it, is what this episode is really about. Gavin describes Slack bot's transformation from a notification tool into what he calls the ChatGPT moment for the enterprise, an AI that doesn't just understand the internet, but understands your business, your team, your customers, and your company's entire conversational history, all the way back to day one. The conversation covers the full arc of what this shift means in practice: a Salesforce executive walking into an unfamiliar meeting and being praised for their questions, because Slack bot had prepared them in minutes using the team's full history; a marketer who built his own data scientist agent over a weekend and is now completely unshackled from the bottleneck that was slowing him down; and Gavin's most honest admission, that he's been saying for years that AI won't replace jobs, but this is the first time he actually believes it, because the soul-crushing "work of work" is finally shrinking, and what's left is the kind of creative, high-energy output that people actually want to do. The inbox, he says, is a deathtrap in the AI era. The companies that figure out how to move beyond it will outperform their competitors by multiples. Subscribe to Eye on A.I. for weekly conversations with the people building and deploying the future of AI.

Ryan Gavin

CMO

Slack

SPONSORED BY SLACK BY SALESFORCE Ryan welcomes Jaime DeLanghe, chief product officer at Slack, to chat about how they’re preparing to integrate everybody’s agents in their chat application. They chat about the similarities between bots and agents, managing the wealth of context available in enterprise chat, and how the best agent to agent protocols might be a DM. Episode notes: Get started with building agents on Slack with their developer site. Today is Slack’s Dev Day! Tune into the livestream for info on integrating agents into Slack. Congrats to Famous Question asker arianit ax for asking change default location of .gitconfig. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaime DeLanghe

Chief Product Officer

Slack

Stewart Butterfield is the co-founder of Slack and Flickr, two of the most influential products in internet history. After selling Slack to Salesforce in one of tech’s biggest acquisitions, he’s been focused on family, philanthropy, and creative projects. In this rare podcast appearance, Stewart shares the product frameworks and leadership principles that most contributed to his success. From “utility curves” to “the owner’s delusion” to “hyper-realistic work-like activities,” his thoughts on craft, strategy, and leadership apply to anyone building products or leading teams. We discuss: 1. Hyper-realistic work-like activities 2. The owner’s delusion 3. Utility curves 4. “Don’t make me think” 5. “We don’t sell saddles here” 6. Tilting your umbrella 7. When to pivot — Brought to you by: WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs Metronome—Monetization infrastructure for modern software companies Lovable—Build apps by simply chatting with AI — Transcript: https://www.lennysnewsletter.com/p/slack-founder-stewart-butterfield — My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/178320649/my-biggest-takeaways-from-this-conversation — Where to find Stewart Butterfield: • X: https://x.com/stewart • LinkedIn: https://www.linkedin.com/in/butterfield — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Introduction to Stewart Butterfield (04:58) Stewart’s current life and reflections (06:44) Understanding utility curves (10:13) The concept of divine discontent (15:11) The importance of taste in product design (19:03) Tilting your umbrella (28:32) Balancing friction and comprehension (45:07) The value of constant dissatisfaction (47:06) Embracing continuous improvement (50:03) The complexity of making things work (54:27) Parkinson’s law and organizational growth (01:03:17) Hyper-realistic work-like activities (01:13:23) Advice on when to pivot (01:18:36) The importance of generosity in leadership (01:26:34) The owner’s delusion — Referenced: • Slack: https://slack.com • Flickr: https://www.flickr.com • Cal Henderson on LinkedIn: https://www.linkedin.com/in/iamcal • Blok: https://blok.so • Brandon Velestuk on LinkedIn: https://www.linkedin.com/in/brandon-velestuk-6018721b • Magic Link: https://en.wikipedia.org/wiki/Magic_Link • Ticketmaster: https://www.ticketmaster.com • John Collison on X: https://x.com/collision • Patrick Collison on X: https://x.com/patrickc • Sundar Pichai on LinkedIn: https://www.linkedin.com/in/sundarpichai • Three Questions with Slack’s CEO: https://www.technologyreview.com/2014/11/21/170330/three-questions-with-slacks-ceo • Six Sigma: https://www.6sigma.us • What is kaizen and how does Toyota use it?: https://mag.toyota.co.uk/kaizen-toyota-production-system • John Collison’s post on X about passion projects: https://x.com/collision/status/1529452415346302976 • Parkinson’s law: https://www.economist.com/news/1955/11/19/parkinsons-law • We Don’t Sell Saddles Here: https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d • Glitch: https://en.wikipedia.org/wiki/Glitch_(video_game) • IRC: https://en.wikipedia.org/wiki/IRC • This will make you a better decision-maker | Annie Duke (author of “Thinking in Bets” and “Quit,” former pro poker player): https://www.lennysnewsletter.com/p/making-better-decisions-annie-duke • The woman behind Canva shares how she built a $42B company from nothing | Melanie Perkins: https://www.lennysnewsletter.com/p/the-making-of-canva • Prisoner’s dilemma: https://en.wikipedia.org/wiki/Prisoner%27s_dilemma • Stewart Little: https://en.wikipedia.org/wiki/Stuart_Little • Dharma and Greg: https://en.wikipedia.org/wiki/Dharma_%26_Greg • Stewart’s post on X referencing “the owner’s delusion”: https://x.com/stewart/status/1223286626991796224 — Recommended books: • Principles: Life and Work: https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021 • Why Nothing Works: Who Killed Progress―and How to Bring It Back: https://www.amazon.com/Why-Nothing-Works-Killed-Progress_and/dp/154170021X • Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 • Quit: The Power of Knowing When to Walk Away: https://www.amazon.com/Quit-Power-Knowing-When-Walk/dp/0593422996 — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Stewart Butterfield

Co-Founder and CEO

SlackFlickr

Back at React Summit in New York, KBall & Nick sat down with Tom Occhino & Shruti Kapoor for more fascinating conversations. Tom Occhino, a key figure in React’s history at Facebook (now Meta), reveals the origin story of React, which began when an ads engineer presented a revolutionary approach to web UI rendering. The discussion extends to React’s evolution through Next.js. Then, Shruti Kapoor breaks down React 19’s major features, including React Server Components (RSC), the new compiler implementation, and enhanced APIs that promise to streamline development workflows. Join the discussion Changelog++ members save 7 minutes on this episode because they made the ads disappear. Join today! Sponsors: Fly.io – The home of Changelog.com — Deploy your apps close to your users — global Anycast load-balancing, zero-configuration private networking, hardware isolation, and instant WireGuard VPN connections. Push-button deployments that scale to thousands of instances. Check out the speedrun to get started in minutes. WorkOS – AuthKit offers 1,000,000 monthly active users (MAU) free — The world’s best login box, powered by WorkOS + Radix. Learn more and get started at WorkOS.com and AuthKit.com Jam.dev – One click bug reports developers love — Never explain another bug report again. Jam auto-captures all the info engineers need to debug and repro. Featuring: Tom Occhino – Website, LinkedIn, X Shruti Kapoor – Website, GitHub, X Nick Nisi – Website, GitHub, Mastodon, X Kevin Ball – Website, GitHub, LinkedIn, X Show Notes: React.js: The Documentary React 19 RC Something missing or broken? PRs welcome!

Tom Occhino

CPO

Vercel

Shruti Kapoor

Co-founder & CEO

WingmanSlack

Tamar Yehoshua is the president of product and technology at Glean. Prior to joining Glean, Tamar was chief product officer at Slack, where she led product, design, and research as the company scaled, including a 10x increase in revenue, its public listing, and an acquisition by Salesforce. She also led product and engineering teams at Google, working on search, identity, and privacy, and at A9.com, an Amazon company. Tamar has served on the board of directors for RetailMeNot, ServiceNow, Snyk, and Yext. In our conversation, we discuss: • Why you don’t need to be a well-run company to win • The impact of AI on product management and the future of work • How to build strong cross-functional relationships, especially with engineers • Lessons learned from working with leaders like Jeff Bezos and Stewart Butterfield • Strategies for staying ahead in a rapidly evolving tech landscape • Much more — Brought to you by: • Explo—Embed customer-facing analytics in your product • Sprig⁠⁠—Build products for people, not data points • Sidebar—Accelerate your career by surrounding yourself with extraordinary peers — Find the transcript and show notes at: https://www.lennysnewsletter.com/p/you-dont-need-to-be-a-well-run-company-to-win-tamar-yehoshua — Where to find Tamar Yehoshua: • X: https://x.com/TYehoshua • LinkedIn: https://www.linkedin.com/in/tamar-yehoshua-886217/ • Newsletter: https://tamaryehoshua.substack.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Tamar’s background (02:09) Key advice for career success (06:54) Understanding people and motivations (09:33) The importance of impact (11:20) Navigating company chaos (18:40) Career planning: a different perspective (26:22) Lessons from industry leaders (37:59) Building stronger cross-functional relationships (42:00) Streamlining OKR reviews with async methods (45:26) Why you shouldn’t worry so much about making users unhappy (47:50) The power of listening in leadership (52:34) How to leverage AI so you don’t fall behind (01:06:39) Closing thoughts and lightning round — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

Tamar Yehoshua

President of Product and Technology

GleanIVPSlack

Only a tiny number of “supertaskers” are capable of doing two things at once. The rest of us are just making ourselves miserable, and less productive. How can we put the — hang on a second, I've just got to get this. Come see Stephen Dubner live!  “A Questionable Evening: A strategic interrogation from two people who ask questions for a living,” featuring Stephen Dubner and PJ Vogt from Search Engine. Thursday, Sept. 26th, at the Bell House in Brooklyn, NY.  https://www.eventbrite.com/e/a-questionable-evening-evening-with-stephen-dubner-and-pj-vogt-tickets-1002544747327   SOURCES:Olivia Grace, senior product manager at Slack. Gloria Mark, professor of computer science at the University of California, Irvine. David Strayer, professor of cognition and neural science at the University of Utah.   RESOURCES:"Immersion in Nature Enhances Neural Indices of Executive Attention," by Amy S. McDonnell and David L. Strayer (Nature: Scientific Reports, 2024). "Contribution to the Study on the ‘Right to Disconnect’ From Work. Are France and Spain Examples for Other Countries and E.U. Law?" by Loïc Lerouge and Francisco Trujillo Pons (European Labour Law Journal, 2022). "Task Errors by Emergency Physicians Are Associated With Interruptions, Multitasking, Fatigue and Working Memory Capacity: A Prospective, Direct Observation Study," by Johanna I. Westbrook, Magdalena Z. Raban, Scott R. Walter, and Heather Douglas (BMJ Quality & Safety, 2018). "Supertaskers: Profiles in Extraordinary Multitasking Ability," by Jason M. Watson and David L. Strayer (Psychonomic Bulletin & Review, 2010). "The Effects of Video Game Playing on Attention, Memory, and Executive Control," by Walter R. Boot, Arthur F. Kramer, Daniel J. Simons, Monica Fabiani, and Gabriele Gratton (Acta Psychologica, 2008). "'Constant, Constant, Multi-Tasking Craziness': Managing Multiple Working Spheres," by Victor M. González and Gloria Mark (Proceedings of the 2004 Conference on Human Factors in Computing Systems, CHI, 2004).   EXTRAS:"Why Is the U.S. So Good at Killing Pedestrians?" by Freakonomics Radio (2023). "Why Did You Marry That Person?" by Freakonomics Radio (2022). "How Much Should We Be Able to Customize Our World?" by No Stupid Questions (2021). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Olivia Grace

Senior Product Manager

Slack

SaaStr 742: The Top 5 Secrets for Building Great Products with Leaders at Slack, Rubrik, and Grammarly As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer's problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? Tamar Yehoshua, former CPO at Slack and Partner at IVP, Anneka Gupta, CPO of Rubrik, and Noam Lovinsky, CPO of Grammarly, shared practical advice at SaaStr Annual from the trenches so you can build great products and great teams all at once. Follow along with the full write-up of this podcast here. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 -------------- This episode is sponsored by: Northwest Registered Agent Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC. This episode is sponsored by: Remote.com Feeling stuck in your talent search? Remote Talent is the leading job board for remote-first companies and startups. Visit Remote.com/jobs today to start building your dream team, anywhere in the world. This episode is sponsored by Pendo, the all-in-one product experience platform. Pendo helps your users do the things you really want them to do. You can try Pendo for free at Pendo.io/saastr and check out Mind The Product, the community for product people like… us.

Tamar Yehoshua

President of Product and Technology

GleanIVPSlack

Anneka Gupta

Chief Product Officer

Rubrik

Noam Lovinsky

Chief Product Officer

GrammarlySuperhuman

Like many product leaders in the technology space, Jackie Rocca took a somewhat circuitous path to that role. After beginning her career in management consulting with Bain, she earned her MBA at Stanford and then worked at Google, where she helped launch YouTube TV. Now, she serves as vice president of product at Slack, where she focuses on the collaboration platform’s Slack AI product. As a product leader, Jackie had continually heard from users that they were experiencing a common challenge: It was a struggle to keep up with the pace of information and prioritize where to focus their attention and energy. So she looked to AI as a potential source of solutions and is now leading a team that’s focused on launching AI-driven features to address user pain points. The Slack AI team’s work is already helping customers take advantage of the wealth of knowledge within Slack exchanges by providing features such as channel recaps, thread summaries, and the ability to ask questions to surface information that’s embedded within conversations. On this episode, Jackie describes how her team approaches new product design in the generative AI space and offers up some predictions for what lies ahead. Read the episode transcript here. Guest bio Jackie Rocca is vice president of product at Slack. In that role, she oversees the vision and execution of Slack AI, which brings generative AI natively and securely into the collaboration platform’s user experience. Rocca has delivered on a number of AI initiatives in her five years with the company and is now on a mission to help customers further accelerate their productivity and get even more value out of their conversations, data, and collective knowledge. Before joining Slack, Rocca spent more than six years as a product manager at Google, where she helped launch and grow YouTube TV. Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Alanna Hooper. Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders or by following Me, Myself, and AI on LinkedIn. We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials.

Jackie Rocca

Vice President of Product

Slack

Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Superhuman—The fastest email experience ever made | Vanta—Automate compliance. Simplify security. — Noah Weiss is Chief Product Officer at Slack, where he leads all aspects of the product organization, including the self-service SMB business, the team that launched huddles and clips, and the search and machine-learning teams. Prior to Slack, Noah served as SVP of Product at Foursquare. He started his career at Google, leading the structured data search team and working on display ads. In today’s episode, we discuss: • The top 10 traits of great PMs • How “complaint storms” helped Slack teams foster empathy • How Slack’s product team is approaching AI • “Comprehension desirability” and other key factors leading to Slack’s success • Why you should be customer-aware but not customer-obsessed • Important areas of growth for both new PMs and senior PMs Curious to learn more about Slack? You can try Slack Pro and get 50% off using this link. — Find the transcript at: https://www.lennysnewsletter.com/p/the-10-traits-of-great-pms-how-ai — Where to find Noah Weiss: • Twitter: https://twitter.com/noah_weiss • LinkedIn: https://www.linkedin.com/in/noahw/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Noah’s background (04:22) Noah’s advice on new parenthood (07:23) Lessons learned from leading product at Foursquare (11:33) Advice for working with strongly opinionated founders (14:14) Thinking of involvement on a U-shaped curve (16:53) Principles at Slack (19:32) Implementing ML, AI, and LLMs in meaningful ways (25:11) How Slack structures AI teams (26:59) Complaint storms and how they help foster empathy (30:01) Slack’s approach to prioritization  (32:26) How delight is baked into the DNA of Slack (34:41) How Slack thinks about competition  (38:04) Building a culture that takes big bets (41:40) Rituals at Slack (44:51) How Slack unlocked new levers of growth and revived their self-serve business (52:01) Slack’s early success and the factors that made them successful  (58:08) Slack’s pilot programs for testing new features (1:02:03) Noah’s famous blog post: “The 10 Traits of Great Product Managers” (1:10:15) Book recommendations to improve your writing (1:12:30) Managing up and the importance of data fluency (1:14:54) The most important skills to improve as an early-career PM and as a senior PM (1:17:16) Lightning round — Referenced: • Emily Oster: https://emilyoster.net/ • Dennis Crowley: https://denniscrowley.com/ • Stewart Butterfield on Twitter: https://twitter.com/stewart • Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability: https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515 • Gustav Söderström on Lenny’s Podcast: https://www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impacting-the-future-of-music-gustav-soderstrom-co-president-cpo-and-cto-at-spotify/ • Seth Godin: https://seths.blog/ • Noah’s blog post on the 10 traits of great PMs: https://medium.com/@noah_weiss/10-traits-of-great-pms-a7776cd3d9cd • Five Dangerous Myths about Product Management: https://medium.com/@noah_weiss/five-dangerous-myths-about-product-management-d1d852ed02a2 • Paul Graham: http://paulgraham.com/ • Ben Horowitz on Twitter: https://twitter.com/bhorowitz • On Writing: A Memoir of the Craft: https://www.amazon.com/Writing-Memoir-Craft-Stephen-King/dp/1982159375 • On Writing Well: The Classic Guide to Writing Nonfiction: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548 • Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492 • Several Short Sentences About Writing: https://www.amazon.com/Several-Short-Sentences-About-Writing/dp/0307279413 • Paige Costello on Twitter: https://twitter.com/paigenow • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs: https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466 • The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail: https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780 • Radical Candor: https://www.amazon.com/Radical-Candor-Revised-Kim-Scott/dp/1250258405 • Leadership: In Turbulent Times: https://www.amazon.com/Leadership-Turbulent-Doris-Kearns-Goodwin/dp/1476795924 • Succession on HBO: https://www.hbo.com/succession • The Bear on Hulu: https://www.hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f • Nanit: https://www.nanit.com/ • Snoo: https://www.happiestbaby.com/products/snoo-smart-bassinet • Uppababy: https://uppababy.com/ — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

Noah Weiss

Chief Product Officer

Slack

Kevin Egan is the Global Head of Enterprise Sales at Atlassian and brings more than 25 years of enterprise sales experience and leadership to the company. Prior to his current role, Kevin served as the Vice President of North America Sales at both Slack and Dropbox and has held various senior sales leadership positions at Salesforce. In Todays Episode With Kevin Egan We Discuss: 1. The Makings of a Truly Great Enterprise Sales Leader: How did Kevin first make his way into the world of enterprise sales? What does Kevin know now that he wishes he had known when he entered sales? What advice would Kevin give to a new sales leader today starting a new role? 2. The Sales Playbook: How does Kevin define "the sales playbook"? Does the founder have to be the one to create the sales playbook When is the right time to hire your first salespeople? Should they be senior or junior first? What are the different types of reps to hire in the early days? Should you hire two at a time? 3. PLG vs Enterprise: Does Kevin believe it is possible to run both PLG and enterprise playbook at the same time? How does one know when they are ready to scale from PLG into enterprise? What are the signs? What do companies need to change in the way their sales team, is structured to make the transition from PMG to enterprise sales? What are the single biggest mistakes Kevin sees founders make in the scaling from PLG to enterprise? 4. Hiring the Sales Team: What non-obvious characteristics and attitudes should we look for in sales reps? How does Kevin structure the hiring process for all new additions to sales and revenue teams? What makes good PLG sales leaders? How are they different from enterprise sales leaders? What questions and case studies are most revealing for you in identifying them? What have been some of Kevin's biggest lessons on comp structure for these early rep hires? 5. Making the Machine Work: How does Kevin build trust with his early sales rep hires? What works? What does not? How does Kevin balance hitting the quarterly revenue target with longer-term pipeline strategy? How does Kevin manage when a quarter is missed? What is the right approach? How does Kevin approach post-mortems and deal reviews? How often? What do the best entail?

Kevin Egan

Global Head of Enterprise Sales

AtlassianSlack

Noah Weiss is the Chief Product Officer of Slack, overseeing the product team's strategy and development. Over his seven years at Slack, Noah has led various parts of the product organization, including the self-service SMB business and product-led growth; the Virtual HQ team that launched huddles and clips; and the search and machine learning teams. Prior to Slack, Noah served as SVP of Product and Analytics at Foursquare. He started his career at Google leading the structured data search team and working on display ads. In Today's Episode with Noah Weiss We Discuss: 1.) Entry into Product and Road to Slack CPO: How did Noah make his first foray into the world of product with Google? What are 1-2 of his single biggest takeaways from his time with Google and Foursquare? What model did Noah learn at Google that he applies to product today? 2.) Product 101: The Foundations: Is product more art or science? If Noah were to put a number on it what would it be? What are product principles? What makes good vs bad product principles? What are the biggest mistakes that founders make when instilling product principles? Does Noah believe with Gustav Soderstrom, "talk is cheap and so we should do more of it"? 3.) How to Master Product-Led-Growth: What are some of Noah's biggest lessons on how to master PLG? What are the biggest mistakes Noah sees early stage founders make today when going for the PLG approach? How does he advise them? When is the right time to move into enterprise? What needs to change? How do you change who you build product for? The buyer or the user? Why does Noah believe product speed will always be the most important thing in product? 4.) The Internals of Slack: How does Slack do post-mortems today? Who comes? Who sets the agenda? How has this changed in a world of remote? What does it take to do them well? How do Slack do product testing pre-launch of new products? Do they know when something is going to be a hit? What did they think would be a massive hit that turned into a flop? What does Noah believe is the biggest near death product experience for Slack? What happened? How did they get through it? Why do Slack buy other companies? How do they think through the decision of buy vs build? When do acquisitions work? When do they not work?

Noah Weiss

Chief Product Officer

Slack

Stewart Butterfield has been at the forefront of two epochal turning points for tech. First, he was the co-founder of the photo sharing site Flickr, that was one of the defining brands of the so-called Web 2.0 and the world of user-generated content. Several years after that, he co-founded Slack, one of the big winners of the software-as-a-service wars, changing how people work and how companies operate. Now we're at another turning point for the tech industry. Layoffs have occurred across the space and AI is putting traditional business models into doubt. On this episode, we speak with Butterfield about his experiences and what he sees coming next for tech. See omnystudio.com/listener for privacy information.

Stewart Butterfield

Co-Founder and CEO

SlackFlickr

Shruti Kapoor hired a sales consultant who booked 40 meetings with ideal customers. Every single one ended without a sale. Then she built a SaaS lead generation engine using inbound marketing SaaS tactics that flipped the script entirely - over 90% of revenue came through inbound channels. If outbound is not working and you need a better SaaS lead generation approach, this episode shows how community-driven growth and word of mouth SaaS can scale faster than cold outreach. Shruti reveals how repositioning around zero-setup features drove revenue from near-zero to six figures in three months, and how Wingman grew to mid-seven figures before being acquired by Clari at 15-20x revenue. Shruti Kapoor is the co-founder of Wingman (acquired by Clari), a conversation intelligence platform for sales teams. Wingman grew to 300+ customers on a $2.3M seed round from Y Combinator. 🔑 Key Lessons SaaS lead generation beats outbound when selling to social buyers - sales leaders buy through peer recommendations, so Wingman focused on community-driven growth. Zero closed deals expose positioning problems, not product problems - 40 failed meetings revealed that perceived setup effort was killing SaaS lead generation before prospects saw value. Lead with zero-setup features to reduce adoption friction - monologue alerts and call bookmarking required no configuration and showed instant value. Customer advocacy scales inbound marketing SaaS better than self-promotion - customers organically posted about Wingman in Slack communities and Reddit threads. Inbound acquisition interest signals market timing for a SaaS exit - three unsolicited buyers appeared while Wingman planned a fundraise during the word of mouth SaaS consolidation wave. Chapters Introduction Shruti's favorite quote on selflessness What Wingman does and who it serves The origin story at Payoneer in India How the three co-founders came together Competing with Gong and Chorus Building the MVP in five months First paying customer and early struggles Why 40 sales meetings produced zero closes Fixing the adoption friction problem Y Combinator experience and near-zero revenue From zero to six-figure revenue in three months Building the SaaS lead generation engine Slack communities and Reddit word of mouth Getting customers to advocate for you Scaling inbound to 300 customers and 90% of revenue Selling Wingman to Clari in 2022 Lightning round Resources Full show notes: https://saasclub.io/341 Join 5,000+ SaaS founders: https://saasclub.io/email

Shruti Kapoor

Co-founder & CEO

WingmanSlack

Oliver Jay (OJ) is one of the most successful sales leaders of the last decade. Most recently, OJ spent 6 years as CRO @ Asana and grew the team from 20 to over 450, becoming a master in sales onboarding in the process. Before Asana, OJ spent 4 years at Dropbox, where OJ was Head of APAC & LATAM. Jordan Van Horn is a Revenue Leader @ Monte Carlo. Prior to this role, Jordan spent 4 years at Segment as VP of Sales, leading a sales team of 50+ Account Executives. Before Segment, Jordan was at Dropbox for 4 years leading enterprise sales for Dropbox Business. Dannie Herzberg is a Partner @ Sequoia Capital and before Sequoia, Dannie spent 4 years at Slack as their Head of Enterprise Sales, growing the business from $100M – $1B in revenue. Before Slack, Dannie spent over 5 years at Hubspot building sales teams. Zhenya Loginov is the CRO @ Miro. At Miro, Zhenya runs the go-to-market team of 700+ people across. Prior to Miro, Zhenya was the COO @ Segment where he built and ran the global go-to-market team of 200+ people. Pre-Segment, Zhenya led a 100-person team at Dropbox across different functional areas. Lauren Schwartz is VP of Enterprise Sales at Fivetran, where she has scaled the team to nearly 100, while more than tripling enterprise revenues. Previously, Lauren spent close to 4 years at Segment where she started as the first female AE and ultimately built and led sales teams in enterprise and growth. Kyle Parrish is VP Sales @ Figma, where he built the sales engine from scratch to today, with over 100 in sales. Before Figma, Kyle spent over 5 years at Dropbox in numerous different roles including Head of Sales, and Global Partnerships lead, responsible for growing Dropbox's partner ecosystem. In Todays Episode on Sales Onboarding We Discuss: 1.) How should the onboarding process for all new sales reps be structured? 2.) How should the onboarding process for a new sales leader be structured? 3.) What specific things can leaders do to set both reps and leaders best up for success? 4.) What are the single biggest red flags in the first 30 days that a rep is not going to work out? 5.) What tools and software can be used to improve this process of ramping new reps?

Oliver Jay

CRO

Asana

Jordan Van Horn

Revenue Leader

Monte Carlo

Dannie Herzberg

Partner

Sequoia CapitalSlack

Today we deconstruct the canonical question in early-stage sales. Does the founder need to create the sales playbook? Then secondly, if not, should the first sales hires be reps or a sales leader? Today we are joined by 7 of the best sales leaders to share their thoughts. Jordan Van Horn is a Revenue Leader @ Montecarlo. Previously Jordan spent 4 years with Segment and before that spent another 4 years at Dropbox. Oliver Jay (OJ) most recently spent 6 years at Asana where he was hired as the company's first revenue leader. Before Asana, OJ spent 4 years at Dropbox where he scaled the sales team from 0 to 50 while tripling ARR. Dannie Herzberg is a Partner @ Sequoia Capital and previously spent 4 years at Slack as their Head of Enterprise Sales. Before Slack, Dannie spent 5 years at Hubspot building sales, opening an SF office, and then joining product to launch CRM & platform. Zhenya Loginov is the CRO @ Miro, where he runs the go-to-market team of 700+ people across 11 global offices. Prior to Miro, Zhenya was the COO @ Segment. Finally, before Segment, Zhenya led a 100-person team at Dropbox across numerous different functional areas. Kyle Parrish is VP Sales @ Figma, where he has scaled the sales team from 0 to over 100 people in sales. Before Figma, Kyle spent over 5 years at Dropbox in numerous different roles including Head of Sales, where he scaled the Austin, Texas office from 3 to over 80 people. Sam Taylor is the VP of Sales and Customer Success @ Loom, at Loom Sam leads Revenue Org including: Direct Sales, Customer Success, Self-Serve Revenue Growth/Assist. Prior to Loom, Sam spent over 4 years at Salesforce, following their acquisition of Quip, where he was the first sales leader. Before Salesforce and Quip, Sam spent over 3 years at Dropbox as a mid-market sales leader. Jeanne DeWitt Grosser is Head of Americas Revenue & Growth @ Stripe. Pre-Stripe, Jeanne was CRO @ Dialpad and also spent many years at Google in numerous different roles including most recently as Director of GSuite SMB & Mid-Market Sales, North America and LATAM. Mitch Tarica is Head of North America Sales at Zoom Video Communications. Before Zoom, Mitch spent over 5 years at RingCentral and before RingCentral, Mitch was at Oracle for over 7 years in numerous different sales roles. In Today's Discussion on Sales Playbooks We Learn: 1.) What is the right definition for a "sales playbook"? 2.) When is the right time to change your "sales playbook"? 3.) What are the biggest mistakes or misnomers made around the "sales playbook"? 4.) Should the founder be the one to create the first sales playbook or can it be a sales leader? 5.) When is the right time for founders to hire their first sales leaders? 6.) For the first sales hire, should founders hire sales reps or a sales leader? 7.) When should you hire a rep vs a sales leader? What are the nuances?

Jordan Van Horn

Revenue Leader

Monte Carlo

Oliver Jay

CRO

Asana

Dannie Herzberg

Partner

Sequoia CapitalSlack

Dannie Herzberg is a Partner @ Sequoia Capital and one of the great sales leaders of the last decade. Prior to entering the world of venture, Dannie spent 4 years at Slack as their Head of Enterprise Sales, there Dannie built & scaled the self-serve / SMB, mid-market, and enterprise sales orgs across the Americas as Slack grew from $100M - $1B in revenue. Before Slack, Dannie spent over 5 years at Hubspot building sales, opening an SF office, and then joining product to launch CRM & platform. In Today's Episode with Dannie Herzberg You Will Learn: 1.) How Dannie got her first job in sales at Hubspot through being a waitress in a Boston Diner? What were her biggest lessons from her 5 years scaling sales at Hubspot? How did Dannie's 4 years at Slack impact her operating and sales mindset today? 2.) The Playbook: Does the founder need to be the one to create the sales playbook? When is the right time to bring in the first sales hire? Should they be a sales leader or rep? When is the right time to bring in a CRO, sales enablement and revenue ops? What are the single biggest mistakes founders make when hiring their first in sales? 3.) The Hiring Process: How should founders structure the hiring process for their first sales hires? What should be achieved or learned in each consecutive interview? How can founders use sales case studies most effectively? What are early signs of a 10x sales hire? What are red flags to look out for in the process? 4.) Sales Onboarding: What does the ideal onboarding process look like for new sales hires? What tasks and duties should all sales hires perform in the first 60 days? What are early signs that a new hire is not performing to the right standard? How does the first few months differ for sales reps when comparing a product-led-growth company to an enterprise company? How can new sales hires really engage with broader functions within the team in the first 30 days? Item's Mentioned In Today's Episode with Dannie Herzberg Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

Dannie Herzberg

Partner

Sequoia CapitalSlack

About Frank Frank Chen is a maker. He develops products and leads software engineering teams with a background in behavior design, engineering leadership, systems reliability engineering, and resiliency research. At Slack, Frank focuses on making engineers' lives simpler, more pleasant, and more productive, in the Developer Productivity group. At Palantir, Frank has worked with customers in healthcare, finance, government, energy and consumer packaged goods to solve their hardest problems by transforming how they use data. At Amazon, Frank led a front-end team and infrastructure team to launch AWS WorkDocs, the first secure multi-platform service of its kind for enterprise customers. At Sandia National Labs, Frank researched resiliency and complexity analysis tooling with the Grid Resiliency group. He received a M.S. in Computer Science focused in Human-Computer Interaction from Stanford. Frank's thesis studied how the design / psychology of exergaming interventions might produce efficacious health outcomes. With the Stanford Prevention Research Center, Frank developed health interventions rooted in behavioral theory to create new behaviors through mobile phones. He prototyped early builds of Tiny Habits with BJ Fogg and worked in the Persuasive Technology Lab. He received a B.S. in Computer Science from UCLA. Frank researched networked systems and image processing with the Center for embedded Networked Systems. With the Rand Corporation, he built research systems to support group decision-making. Links: Slack: https://slack.com “Infrastructure Observability for Changing the Spend Curve”: https://slack.engineering/infrastructure-observability-for-changing-the-spend-curve/ “Right Sizing Your Instances Is Nonsense”: https://www.lastweekinaws.com/blog/right-sizing-your-instances-is-nonsense/ Personal webpage: https://frankc.net Twitter: @frankc

Frank Chen

Partner

Andreessen HorowitzSlack

My guest today is Stewart Butterfield, founder and CEO of Slack. Stewart’s 2014 essay “Why We Don’t Sell Saddles Here” had a massive impact on my own business journey, which made this discussion extra special. During our conversation, we discuss the concept of owner’s delusion, how to frame the boundaries between product and market, and the challenge of changing people’s mental models and behavior when introducing innovative products. I hope you enjoy my conversation with Stewart.   Before we transition to the episode, I also wanted to highlight our newest series Business Breakdowns. Each week, we do a deep dive into an individual business to understand what makes it tick. For more information go to joincolossus.com or search for and sign up to the Business Breakdowns feed on your preferred podcast player.   For the full show notes, transcript, and links to mentioned content, check out the episode page here. -----   Founder's Field Guide is a property of Colossus, Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:02:51] - [First question] - Discussing his essay We Don’t Sell Saddles Here   [00:06:19] - Important contrast between innovation and the product [00:06:46] - Who Do You Want Your Customers to Become?  [00:08:07] - His thoughts on marketing from both ends and how he’s gotten better at it [00:10:45] - What across Slack’s history has been the most successful market messaging creation strategy [00:13:43] - The 5K contest and how it taught him about the design unlock of limitations [00:17:44] - How limitations and constraints can power and incentivize innovation  [00:21:21] - Why both of his attempts to build videogames ended up as consumer software [00:27:55] - Whether or not there is still white space in digital communication software [00:30:15] - The dynamic between effective communication and building communication tools [00:34:02] - A future of digital-first companies and what that might look like [00:40:15] - Leadership and Self-Deception and what self-deception means to him [00:43:39] - Examples of self-deception he underwent that he was able to learn from [00:46:59] - Mastery and its importance in the world of business [00:48:59] - Why hippies and APIs may have a tighter correlation than we think  [00:54:01] - Whether or not technology is fundamentally amoral  [00:56:10] - Interesting and open questions about the future that remain unanswered  [00:58:33] - His current creative outlets that he engages with the most  [00:59:24] - Yahoo Resignation Letter and why he wrote it the way he did [01:00:31] - Lessons for investors and builders that he’s learned from building Slack [01:03:07] - The kindest thing that anyone has ever done for him  [01:04:27] - Why a philosophy primer would be beneficial for virtually everyone

Stewart Butterfield

Co-Founder and CEO

SlackFlickr

You can check out our piece how developers can be their own operations department here. Our piece on preventing scope creep while working from home is here. You can follow Mike on Twitter here and learn more about building apps for Slack here. This week's lifeboat badge goes to averroes for helping us to : Check if integer == null   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Channell

Developer Advocate

Slack

Shay is a developer advocate building open source tools and writing education content. Outside of work she writes poetry, indulges fad hobbies, and reads whatever’s left out on the coffee table.  Steve Gill a Developer Relations Manager, currently managing the SDK tools team at Slack. The tools teams develops all of our open sourced SDK, such as Bolt for JavaScript, Python, and Java. In his spare time, he enjoys playing ice hockey, woodworking and gaming. You can find Shay on  LinkedIn and  Twitter Learn more about Steve on LinkedIn and Twitter  If you're interested in Bolt, there is lots to learn here. No lifeboat this week, but thanks to Alex for emailing us to ask: "alternatives to more better element usage?" If you have ideas, we're all ears. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe

Developer Advocate

Slack

Steve Gill

Developer Relations Manager

Slack

Tamar Yehoshua is the Chief Product Officer @ Slack, the company providing a place where people get work done, together. Prior to their direct listing in June 2019, Slack raised over $1.3Bn from the likes of Accel, Thrive, Softbank, Kleiner, IVP, T Rowe, GV, and a16z to name a few. As for Tamar, previously, Tamar was a Vice President at Google, holding product and engineering leadership roles on Google's most important products, including Search, Identity, and Privacy. Prior to that, she was the Vice President of Advertising Technologies at Amazon's A9. If that was not enough Tamar is also on the board of 2 public companies in the form of Yext and ServiceNow. In Today's Episode We Discuss: How Tamar made her way from Google and Amazon into the world of bottoms up SaaS with one of the leading companies of our generation, Slack? What were Tamar's biggest takeaways from her time with Amazon and Google? How did Jeff Bezos' approach to "the customer" impact Tamar's operating mindset? How does Tamar analyse customer responses to product changes? How important a role does the press play in customer's responses? How does Tamar think about effective product design today? How does Tamar structure the customer development process? What questions does she ask? What is she looking for? Where do many people go wrong with customer discovery? What channels can teams put in place to have this real-time dialogue with their customers? How would Tamar describe her management philosophy today? What have been some of Tamar's biggest lessons on giving effective feedback? How should it be structured? When should it be given? To what extent does Tamar agree with "radical candour"? Where do many go wrong in giving their feedback? Tamar's 60 Second SaaStr: The most challenging element of Tamar's role with Slack? What would Tamar most like to change about the SaaS industry? What moment in Tamar's life has served as an inflection point and changed the way she thinks? Read the full transcript on our blog: https://www.saastr.com/saastr-podcast-411-with-slack-chief-product-officer-tamar-yehoshua/ If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr

Tamar Yehoshua

President of Product and Technology

GleanIVPSlack

The benefits of managing upwards and downwards are frequent management topics. However, managing sideways and inward are also important skills for a successful leader. Learn new ways to build strong teams by managing in all directions from Arquay Harris at Slack. This episode is an excerpt of Arquay's session at SaaStr @ Home 2020. You can view the full video here: https://youtu.be/q40RWMgZgIo Podcast transcript: https://www.saastr.com/saastr-podcast-404-with-slack-sr-director-engineering-arquay-harris-the-secrets-to-managing-in-all-directions/ Visit dell.com/saastr for exclusive savings on Dell products and more information about the Dell for Entrepreneurs program. Everything from Dell financial services to Dell rewards, Dell for Entrepreneurs wants to help your business run smarter through technology. Bandwidth makes it easy to add enterprise-grade voice calling, text messaging and emergency calling to your platform, all backed by the power of a fully owned and operated Tier 1 carrier network that gives you direct-to-carrier pricing with better quality, control, and insights that other API providers can't. See why the biggest brands in the world rely on Bandwidth and sign up for a free trial at bandwidth.com/saastr.

Arquay Harris

Sr. Director Engineering

Slack

Stewart Butterfield is the Founder & CEO @ Slack, the leading channel-based messaging platform, used by millions to align their teams, unify their systems and drive their businesses forward. Prior to their direct listing in June 2019, Stewart raised over $1.3Bn from the likes of Accel, Thrive, Softbank, Kleiner, IVP, T Rowe, GV and a16z to name a few. Prior to founding Slack, Stewart co-founded Flickr, a company he built into one of the largest web services in the world. Due to his many incredible successes, Stewart has been named to the 100 Most Influential People in the World by Time Magazine, and one of the Top 50 Leaders by BusinessWeek. In Today's Episode You Will Learn: 1.) How Stewart made his way into the world of startups and came to found Flickr? What was his founding moment for the Slack journey? 2.) How does Stewart think about and assess his relationship to money? How has it changed over time? What does Stewart believe are the 3 levels of wealth? How does Stewart think about his identity being tied to the company? Is that a challenge? How does he mitigate it? 3.) How does Stewart describe his management style and philosophy today? How has it changed over time? How does Stewart approach reversible vs irreversible decisions? How does Stewart structure post-mortems? Why does Stewart believe effective entrepreneurship is like parkour? 4.) How does Stewart think about and advise on the debate between direct listing, IPO and SPAC? What has been better/worse and different since making the transition to being a public company? What have been some of the biggest surprises? 5.) Why does Stewart believe that for most companies, comprehension is the reason for the lack of adoption and customer acquisition? How does he look to solve that with Slack? What have been their biggest mistakes on messaging and branding? Item's Mentioned In Today's Episode Stewart's Favourite Book: Leadership and Self-Deception: Getting Out of the Box, Crucial Conversations Tools for Talking When Stakes Are High, The Courage To Be Disliked As always you can follow Harry and The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

Stewart Butterfield

Co-Founder and CEO

SlackFlickr

In Episode #1 of Go to Market Grit, Slack’s SVP of Sales and Customer Success, Bob Frati, gives the inside scoop about the company’s sales and go-to-market strategy, and why they have been able to scale their go to market so quickly and effectively over the last few years. Bob and Joubin discuss two key topics in detail, outlining the next four years for Slack and key growth levers they can pull, along with growing competition in Slack’s market and what that means for their future.  In this episode of Go to Market Grit, we cover:  Key growth levers for Slack, and why the company is positioned for continued market dominance. Slack’s response to growing market competition, and why it’s ultimately better for the consumer and for the company. How Slack identified a business need and strong product market fit, and then worked to expand the solution to a broader audience.  The importance of having a strong and developed customer-facing team to navigate complexities in large enterprises, and push business forward to completion. How Slack grew its sales team from 300 to 2,000 people — quickly, and effectively.  Some of the factors that Slack looks for when hiring customer-facing sales staff, and why they value these characteristics. Why hiring should be a mutual fit for both the candidate and the employer. Identifying motivated individuals, and finding ways to tap into their motivation that will drive them to be successful.  Bob’s career journey from sales rep to manager — including why and how he executed the leap.  Why much of Slack’s success can be attributed to tight collaboration between its engineering, product, sales, and success teams.  Slack’s ability to not only deploy a solution in an organization, but to help manage through the change and ensure success — and why this is a game-changer. Slack’s role in ushering a new way of working, and why it transcends the tired and overused digital transformation narrative in business. Links  Host company: https://www.kleinerperkins.com/ Loom: https://www.loom.com/  Guest LinkedIn: https://www.linkedin.com/in/rfrati/ Host Twitter: https://twitter.com/Joubinmir Host Email: gtmg@kleinerperkins.com

Bob Frati

SVP of Sales and Customer Success

Slack

These are unique times. In some ways, we can use our playbooks, make adjustments, and in other ways, things are very different. What isn't likely to be very different is that recurring revenue … recurs. This is the bedrock of SaaS. Hear how Slack CEO, Stewart Butterfield, is adapting to change and his advice on how to take care of your team and customers. This podcast is an excerpt from Stewart's session at SaaStr Summit. You can see the full video here: https://youtu.be/5kG3WfUyBJc

Stewart Butterfield

Co-Founder and CEO

SlackFlickr

Verge editor-in-chief Nilay Patel talks to Slack CEO Stewart Butterfield about remote working, competition with Microsoft, and the way technology changes how we communicate. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Stewart Butterfield

Co-Founder and CEO

SlackFlickr

Slack's co-founder Stewart Butterfield wonders what the future of work will look like for his 12 million customers. Springfree Trampoline's co-founder Steve Holmes says the company has seen a 300 percent increase in demand for its products. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stewart Butterfield

Co-Founder and CEO

SlackFlickr

Steve Holmes

Founder

Springfree Trampoline

Slack CEO Stewart Butterfield talks with Recode's Kara Swisher about how coronavirus changed everything for Slack and its customers, the sudden transition to "work from home" across the country, and how the company is handling a surge in usage at the same time that other plans and resources are being constrained. Butterfield also discusses Slack's recent redesign, how communication inside organizations has evolved over the years, and the state of innovation in Silicon Valley and the US as a whole. Plus: What would he do if he weren't running Slack? Featuring: Stewart Butterfield (@stewart), CEO, Slack Host: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: On Reset, Arielle Duhaime-Ross explores why — and how — tech is changing everything. On Recode Media, Peter Kafka interviews business titans, journalists, comedians and podcasters about the collision of tech and media. On Pivot, Kara Swisher and Scott Galloway talk about the big tech news stories of the week, who's winning, who's failing, and what comes next. And on Land of the Giants, Jason Del Rey chronicled the rise of Amazon. Season 2 will focus on Netflix and is coming soon! About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit podcastchoices.com/adchoices

Stewart Butterfield

Co-Founder and CEO

SlackFlickr

On this episode Abadesi talks to Ethan Eismann, VP of Design at Slack. He has previously worked on flagship products at Google, Uber, and Airbnb, as well as at Adobe back when Flash was still a thing! In this episode they talk about... The consumerization of the enterprise and bringing personality to software “You need somebody who is really able to think of your customers first and who can translate your customers’ perspective into your own unique tone and personality.” Ethan talks about the trend of the “consumerization” of the enterprise, why workers are demanding better software, and how Slack has played a role in the trend. He talks about how they’ve brought some personality to software that is typically utilitarian, to the delight of millions of users. Ethan tells the story of the pivot that Slack made from being a gaming company called Glitch to a communication tool for the enterprise. He also talks about how one of the early employees helped to shape the unique personality that Slack has today. The design philosophy at Slack and how they use hypotheses in designing their products “It’s critically important to have a perspective on what your customers need. They will often tell you where to focus. They have these unsatisfied needs and deep wants and desires. They will tell you the path.” Ethan breaks down the design philosophy at Slack, explaining some of the unique processes that they use to develop software. He says that they iterate rapidly, and are constantly testing new features on their own live data from their internal Slack channels. He says that they encourage their engineering teams to contribute design ideas as well. “We try to keep a history of our prototypes and we document the learning that comes along with each prototype. We have a library of the past experiments that we’ve tried and what we’ve learned.” He explains their process for testing their hypotheses and how they determine what to do based on the results of their experiments. He says that sometimes they find unexpected results which change the direction of their efforts. “When you're thinking about your product, consider that people only have so many cognitive calories to spend at any given moment. If you have a complex product that could be okay, as long as you break it down into simple concepts that people can consume.” Customer-centric design and what it means to communicate energy as well as information “Fundamentally, the companies that have been most successful are the ones that have prioritized their customers. They’re always making time every week to get closer to customers. Having a customer-centric company means that everyone has a perspective because everyone in the company is spending time with them.” Ethan talks about the importance of listening closely to what your customers have to say. He says that at Slack they are constantly co-creating with their users. He breaks down exactly how they do this, including how they uses shared channels to interface with power users around the world who are always sharing feedback and helping them shape the direction of the product. He also breaks down why communication is not only about information, how they are using things like emojis to communicate energy in addition to information, and how this is allowing workers to express their unique voice. “Communication is information as well as energy. Software tools are often great at allowing you to create information but don’t always let you express energy. We try to design in a way that allows individual personalities to shine.” We’ll be back next week so be sure to subscribe on Apple Podcasts, Google Podcasts, Spotify, Breaker, Overcast, or wherever you listen to your favorite podcasts. Big thanks to Headspin, Safety Wing, and Trulioo for their support. 😸 Companies and Products Recommended on This Episode OP-Z Synthesizer — An advanced fully portable 16-track sequencer and synthesizer. OXO Spatulas — Designed to serve dishes with comfort, efficiency and style. Slack Shared Channels — Allows Slack teams in different organizations to use Slack to collaborate together as easily and productively as they do internally.

Ethan Eismann

VP of Design

Slack