Tobi Lütke

Tobi Lütke is the co-founder and CEO of Shopify, the global e-commerce titan with a $160 billion market cap. Under his leadership, the company generates over $7 billion in annual revenue and has seen its valuation grow nearly 100x since its 2015 IPO. Today, Shopify has over 8,000 employees and AI now generates over 50% of the Shopify's code. AGENDA: 00:10:36 - The $160 billion CEO who did not want to be CEO. 00:11:51 - Why don't companies become public? Because it is much worse to be an untrusted public company. 00:16:53 - Why we are about to enter a golden age of entrepreneurship. 00:17:54 - Why AI is being used as a scapegoat for mass layoffs. 00:17:41 - How will labor markets change in a world of AI? 00:24:43 - Why we should praise Elon Musk so much more than we do. 00:27:59 - Why we need to place more, not less, scrutiny on charitable giving. 00:31:56 - Why we have too many charity dollars and why they are inefficient. 00:34:57 - Why governments are so bad at what they do. 00:37:27 - The Trump derangement syndrome in Canada. 00:39:51 - Why will governments regulating technology push us into the hands of the Chinese? 00:41:59 - Europe has to get rid of the bullshit green parties and go back to Prussian economics. 00:48:29 - Why is looking at the ticker such bullshit? 00:50:48 - Why young coders are not as advantaged in AI as I thought they would be. 00:53:56 - The best engineers in Shopify are not writing code anymore and the AI does it for them. 00:56:40 - The cheat code for any career from the billionaire founder of Shopify.

Tobi Lütke

Founder and CEO

Shopify

Tobi is one of the most thoughtful people in the technology industry. He's also one of the very few people who started as a programmer -- just trying to solve his own problem -- and still runs his company as CEO today even as it approaches a $200B market cap. Tobi has done this in two big ways: first, a willingness throw away his past beliefs in the face of new data, growing into the leader the company needed. And second, by remaining a close observer (and participant!) in how new technology emerges that changes what is possible. Today we talk with him about both. The first half of the episode is about what has changed for him in the AI era. How he spends his time with AI throughout the day, how he thinks about what AI unlocks philosophically, and what he thinks the impact will be on all of us and what we build. The second half is more about Shopify. How he dealt mentally with the explosion in stock price in 2021 from a 20x revenue multiple to a 70x revenue multiple. And then, what he subsequently did when it all came crashing down. We also talk with him about the leadership and product principles that he's employed to steadily grow the company's revenues to an all-time high today. Links: John Collison's Tweet: "Museum of Passion Projects" Sponsors: Sierra: https://bit.ly/acquiredsierra

Tobi Lütke

Founder and CEO

Shopify

Tobi Lütke is the founder and CEO of Shopify, a $130 billion business that powers over 10% of all U.S. e-commerce. Starting as a snowboard shop in 2004, Shopify has become the leading commerce platform by consistently approaching problems differently. Tobi remains deeply technical, frequently coding alongside his team, and is known for his unique approach to leadership, product development, and company building. In our conversation, we discuss: • Why complexity kills entrepreneurship • How to develop and leverage your unique talent stack • How specifically Tobi approaches thinking from first principles • The importance of focusing on unquantifiable qualities like joy and delight • Why Tobi works backward from a 100-year vision • Why metrics should support decisions, not make them • The power of following your curiosity • What Tobi believes it takes to be a great product leader • Much more — Brought to you by: • Sinch—Build messaging, email, and calling into your product • Liveblocks—Ready-made collaborative features to drop into your product • Loom—The easiest screen recorder you’ll ever use — Find the transcript at: https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook — Where to find Tobi Lütke: • X: https://x.com/tobi • LinkedIn: https://www.linkedin.com/in/tobiaslutke/ • Website: https://tobi.lutke.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Welcome and introduction (04:17) The Tobi tornado (07:10) Maximizing human potential (11:05) Education and personal growth (16:47) Operating without KPIs (25:00) First-principles thinking (40:04) Remote work (45:59) Why Tobi never stopped coding (54:46) Embracing disagreement (01:01:27) The 100-year vision (01:09:29) Balancing tactics and positioning (01:17:15) Encouraging entrepreneurship (01:19:34) The power of good UX (01:28:42) The talent stack and unique opportunities (01:34:30) The role of passion in product development (01:36:39) Final thoughts and farewell — Referenced: • How Shopify builds a high-intensity culture | Farhan Thawar (VP and Head of Eng): https://www.lennysnewsletter.com/p/how-shopify-builds-a-high-intensity-culture-farhan-thawar • Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify): https://www.lennysnewsletter.com/p/shopifys-growth-archie-abrams • The ultimate guide to performance marketing | Timothy Davis (Shopify): https://www.lennysnewsletter.com/p/performance-marketing-timothy-davis • Brandon Chu on building product at Shopify, how writing changed the trajectory of his career, the habits that make you a great PM, pros and cons of being a platform PM, how Shopify got through Covid: https://www.lennysnewsletter.com/p/brandon-chu-on-what-its-like-to-build • IRC: https://en.wikipedia.org/wiki/IRC • Goodhart’s law: https://en.wikipedia.org/wiki/Goodhart%27s_law • Glen Coates on LinkedIn: https://www.linkedin.com/in/glcoates/ • How Shopify builds product: https://www.lennysnewsletter.com/p/how-shopify-builds-product • The Last Dance on Netflix: https://www.netflix.com/title/80203144 • Autoregressive Models for Natural Language Processing: https://medium.com/@zaiinn440/autoregressive-models-for-natural-language-processing-b95e5f933e1f • Archimedean property: https://en.wikipedia.org/wiki/Archimedean_property • Tabula rasa: https://en.wikipedia.org/wiki/Tabula_rasa • Daniel Weinand on LinkedIn: https://www.linkedin.com/in/danielweinand/ • World of Warcraft: https://worldofwarcraft.blizzard.com • Harley Finkelstein on LinkedIn: https://www.linkedin.com/in/harleyf/ • Monorepo: https://en.wikipedia.org/wiki/Monorepo • The Sarbanes Oxley Act: https://sarbanes-oxley-act.com/ • Shopify builds Shopify Balance with Stripe to give small businesses an easier way to manage money: https://stripe.com/customers/shopify • Stanford marshmallow experiment: https://en.wikipedia.org/wiki/Stanford_marshmallow_experiment • Brian Armstrong on LinkedIn: https://www.linkedin.com/in/barmstrong/ • We are the Web: https://link.wired.com/public/32945405 — Recommended books: • Finite and Infinite Games: https://www.amazon.com/Finite-Infinite-Games-James-Carse/dp/1476731713 • The Infinite Game: https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X/ — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

Tobi Lütke

Founder and CEO

Shopify

My guest today is Tobi Lutke, the co-founder and CEO of Shopify. I have spoken to Tobi on this podcast twice before, first in 2020 and then again in 2022. Needless to say, a lot has changed since we last spoke, and we start by talking about the biggest change of all: AI. But I’ll remember this conversation for the next set of ideas we discuss: Founder mode, raising the temperature of an organization, and the importance of building on an island that’s distinct from the mainstream. Tobi embodies the concept of Life’s Work that I believe so much in, and this episode is a shining example of it. He, along with nine other leaders we believe are doing their life’s work, will also be featured in the first issue of an upcoming print publication we’ve been working on. If you’re interested in hearing first when pre-orders go on sale, head to joincolossus.com/print. For now, please enjoy this great conversation with Tobi Lutke. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Ramp. Ramp’s mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Ramp is the fastest-growing FinTech company in history and it’s backed by more of my favorite past guests (at least 16 of them!) than probably any other company I’m aware of. It’s also notable that many best-in-class businesses use Ramp—companies like Airbnb, Anduril, and Shopify, as well as investors like Sequoia Capital and Vista Equity. They use Ramp to manage their spending, automate tedious financial processes, and reinvest saved dollars and hours into growth. At Colossus and Positive Sum, we use Ramp for exactly the same reason. Go to Ramp.com/invest to sign up for free and get a $250 welcome bonus. — This episode is brought to you by Alphasense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Imagine completing your research five to ten times faster with search that delivers the most relevant results, helping you make high-conviction decisions with confidence. AlphaSense provides access to over 300 million premium documents, including company filings, earnings reports, press releases, and more from public and private companies. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegas help you make smarter decisions faster. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best  (00:05:38) Technological Innovations and AI (00:07:13) Experimenting with AI in Real-World Scenarios (00:15:04) The Role of Founders and Company Culture (00:24:24) Navigating Business Changes and Strategic Decisions (00:31:15) The Concept of Islands in Innovation (00:36:38) The Essence of Open Source Marketplaces (00:37:10) Building Shopify: From Personal Project to Public Company (00:38:42) Philosophy of Product Development (00:42:38) Marketing and Mainstream vs. Island Approach (00:46:52) The Glory of Entrepreneurship (00:54:17) AI and the Future of Human-Computer Interaction (01:00:30) Trust and Principles in Organizational Culture (01:04:31) Investor Insights and Long-Term Vision

Tobi Lütke

Founder and CEO

Shopify

Orlando Bravo is a Founder and Managing Partner of Thoma Bravo. He led Thoma Bravo's early entry into software buyouts and built the firm into one of the top private equity firms in the world. Tobi Lütke is the CEO and Co-Founder of Shopify, the powerhouse company allowing anyone to start and grow their e-commerce business. Dara Khosrowshahi is the CEO of Uber, where he has managed the company's business in more than 70 countries around the world since 2017. Parker Conrad is the Founder & CEO @ Rippling, the company that lets you easily manage your employees' payroll, benefits, expenses, devices, apps & more—in one place. Jamie Siminoff is the Founder and Chief Inventor @ Ring, with Ring Jamie, created the world's first Wi-Fi video doorbell while working in his garage in 2011. The company sold to Amazon for $1BN. Martín Escobari is Co-President, Managing Director and Head of General Atlantic's business in Latin America. Martín is Chairman of the firm's Investment Committee and also serves on the Management and Portfolio Committees. Ariel Cohen is the Co-Founder and CEO @ Navan (formerly TripActions), the #1 travel management super-app used by over 8,000 companies. Tarek Mansour is the Founder and CEO @ Kalshi, the first regulated exchange where you can trade directly on the outcome of events. Brian Armstrong is the Co-Founder and CEO @ Coinbase, the easiest place to buy and sell cryptocurrency. Over the last 10 years, Brian has led Coinbase to today, a public company with over 3,500 employees and revenues of over $7.5BN in 2021. Question of the Day: What are the world's tech leaders running from?

Orlando Bravo

Co-Founder & Managing Partner

Thoma Bravo

Tobi Lütke

Founder and CEO

Shopify

Dara Khosrowshahi

CEO, Uber

Uber

Parker Conrad

Co-founder & CEO

Rippling

Jamie Siminoff

CEO

Ring

Brian Armstrong

CEO and Co-Founder

CoinbaseResearchHub

Tobi Lütke is the CEO and Co-Founder of Shopify, the powerhouse company allowing anyone to start and grow their e-commerce business. Over an incredible 18 years, Tobi has scaled Shopify to 10% of total US e-commerce, millions of merchants in over 170 countries, and a market cap today of over $60BN. Huge thanks to Harley Finkelstein for making this happen. In Today's Episode with Tobi Lütke We Discuss: 1. From a Small German Town to One of the World's Most Powerful CEOs: What did Tobi want to be when he was growing up? Who did Tobi learn most from in his younger years? How does Tobi think about the importance of mentorship in learning? What does Tobi know now that he wishes he had known when he started Shopify? 2. You Can Learn More from World of Warcraft Than You Can Companies: Why does Tobi believe you can learn more from World of Warcraft than you can from studying companies? Why does Tobi believe that humans are terrible at company building? What are the most obvious ways we can improve the quality of the companies we build? Why does Tobi believe that in-person is far superior to remote working? What are the nuances? 3. The Best Companies Operate with Many Constraints: Why does Tobi believe in all cases, constraints produce creativity? What is the difference between an enforced constraint and an artificial constraint? How can leaders create and enforce artificial constraints when they are not real? How do the best leaders use constraints to ensure their companies move faster and faster? 4. Inside the Mind of Tobi Lütke: Decision-Making & Prioritisation: How does Tobi reflect on his own decision-making process? How has it changed? Why does Tobi believe that sunk cost fallacy is BS and only leads to your outsourcing approval to someone else? Why does Tobi hate "black boxes"? How does he remove them from the org entirely? How does Tobi decide what to learn? What is his learning process once he has made this decision? How does Tobi decide what to prioritise in terms of strategic initiatives for Shopify?

Tobi Lütke

Founder and CEO

Shopify

Shopify CEO Tobi Lütke joins Jason for the third time to break down Shopify's wild ride over the past 2+ years (1:40), $SHOP's new compensation system (14:19), competing with Amazon (45:38), Shop Pay (56:25), and more! Then, Producer Rachel welcomes Jules Terpak back for another segment of OK Boomer! (1:15:58) (0:00) Jason intros today's segments! (1:40) Shopify CEO Tobi Lütke joins to break down Shopify's wild ride over the past 2+ years and the state of the e-commerce market post-COVID peaks (13:00) Spokn - Get 3 months free at https://getspokn.com/twist (14:19) Dealing with stock price distractions during periods of volatility, innovating Shopify's compensation system (27:56) Masterworks - Skip the waitlist to invest in fine art using at https://Masterworks.io/twist (29:23) Tobi breaks down the ideation of Shopify's new "Flex Comp" system (38:53) Helpware - Go to https://helpware.com/TWIST to get $1000 off your first invoice (40:09) Laying off 10% of staff over the summer (45:38) Competing with Amazon, innovating in fulfillment (56:25) Shop Pay, BNPL, and remote work quirks (1:15:58) Producer Rachel welcomes Jules Terpak back for another OK Boomer segment covering Gen Z online life, the entertainment economy, social media backlash, "Sharenting" and more FOLLOW Tobi: https://twitter.com/tobi FOLLOW Jules: https://twitter.com/julesterpak FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood Subscribe to our YouTube to watch all full episodes: https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1

Tobi Lütke

Founder and CEO

Shopify

My guest today is Tobi Lütke, co-founder and CEO of Shopify. Having first spoken to Tobi at the beginning of the pandemic, just two months into it, this felt an opportune moment to revisit Shopify and the world through Tobi’s eyes. Among many things, we discuss Shopify’s evolution into the world of atoms-based building through Shopify’s fulfillment network, the value of infrastructure writ large, and the impact of market volatility on day-to-day business building. Please enjoy my conversation with Tobi Lütke.   For the full show notes, transcript, and links to mentioned content, check out the episode page here.   -----   This episode is brought to you by Canalyst. Canalyst is the leading destination for public company data and analysis. If you're a professional equity investor and haven't talked to Canalyst recently, you should give them a shout. Learn more and try Canalyst for yourself at canalyst.com/Patrick.    -----   This episode is brought to you by Brex. Brex is the integrated financial platform trusted by the world's most innovative entrepreneurs and fastest-growing companies. With Brex, you can move money fast for instant impact with high-limit corporate cards, payments, venture debt, and spend management software all in one place. Ready to accelerate your business? Learn more at brex.com/best.   -----   Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.    Past guests include Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:02:44] - [First question] - His interest in infrastructure as a whole and why it’s underrated [00:07:18] - Whether or not we’re currently building enough digital infrastructure  [00:09:45] - Base level principles for decision making around building infrastructure  [00:13:17] - How much room is left for innovation and whether or not we’ll just reinvent basic human instincts [00:15:22] - Ways new ideas are fed into a product funnel at Shopify and greenlit [00:19:34] - Solving eCommerce infrastructure and what he attributes to Shopify’s success [00:24:23] - Overview of the Shopify Network and how it’s evolved over time  [00:31:04] - Lessons learned in an atom-driven world in regards to fulfillment and logistics [00:34:37] - Common ways bits thinkers are often wrong when solving atom problems [00:35:50] - Spreadsheets tend to win meetings and how the ROI on a fulfillment network impacts its ecosystem [00:40:26] - Navigating becoming an aggregator that sits on top of their merchants and whether or not there are plans to participate as a distributor [00:45:45] - Fair market value, what it’s been like managing through such a volatile market, and important takeaways [00:50:54] - Thoughts on capital allocation decisions as Shopify continues to grow [00:53:25] - Advice for company leaders effectively communicating with their teams about stock-based compensation  [00:59:04] - How much COVID altered their trajectory and what he’s most interested in as he looks out to the future [01:03:45] - What he’s learned about blockchains and the crypto space given recent events [01:08:45] - A new idea he’s encountered recently that he’s fallen in love with

Tobi Lütke

Founder and CEO

Shopify

Check out Shopify: https://www.shopify.com FOLLOW Tobi: https://twitter.com/tobi FOLLOW Jason: https://linktr.ee/calacanis

Tobi Lütke

Founder and CEO

Shopify

The secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world. Cameo appearances by Bill Gates, Eric Schmidt (Google), Julia Hartz (Eventbrite), and Gustav Söderström (Spotify). Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tobi Lütke

Founder and CEO

Shopify

My guest today is Tobi Lutke, the co-founder, and CEO of Shopify.  This is both a timely and evergreen conversation.  Timely, as the world as moved aggressively digital in the past two months, and Shopify powers so much of digital commerce.  Evergreen, because while we touch on Covid and the Shopify business, this is much more a conversation on business and personal principles, learning, design, and growth. Tobi is one of the CEO’s I look up to most for the type of company he is building and for the way he conducts himself.  We discuss business focus, why video games help you learn the power of attention, what design means for products and organizations, and much more. Please enjoy my conversation with Tobi Lutke.   This episode is brought to you by the MIT investment management company (MITIMCO) Reach out or learn more:  Email: partner@mitimco.org Website: https://mitimco.org/partner/ MITIMCo 10 year Letter: https://mitimco.org/wp-content/uploads/2017/03/MITIMCo-Alumni-Letter.pdf MITIMCo brochure: https://mitimco.org/wp-content/uploads/2019/01/MITIMCo-Brochure_web_2018-12-05.pdf For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag   Show Notes (2:35) – (First question) – The launch of the new Shopify shop app             (2:44) – Daniel Ek Podcast Episode             (2:45) – Jeff Lawson Podcast Episode (4:56) – Having the right focus and growing a good business (9:06) – Marketplace business model vs the merchant driven business model             9:16 – Bill Gurley Podcast Appearances - 162 | 144 | 137 (11:47) – His role as a decisionmaker as CEO of the company (14:07) – What does he mean when he talks about quality (18:28) – His thinking on design and quality             (18:32) – Zen And The Art Of Motorcycle Maintenance             (19:59) – The Design of Everyday Things (21:06) – Friction as a force in business and manufacturing (26:04) – His thoughts on systems and being free of process            (26:08) – The Systems Bible  (30:01) – The game of Factoria and how it relates to systems             (32:16) – Transfer Learning (34:33) – What Real-Time Strategy games have taught Tobi (38:30) – Building context inside of a company and making it scale (41:17) – Personality typing (46:22) – The Tobi Blueprint (46:04) – Why he likes The Guide to the Good Life and stoicism (55:38) – Raising kids and the impact of Covid (1:03:16) – The kindest thing anyone has done for Tobi   Learn More For more episodes go to InvestorFieldGuide.com/podcast.  Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub Follow Patrick on Twitter at @patrick_oshag

Tobi Lütke

Founder and CEO

Shopify

The secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world. Cameo appearances by: Bill Gates, Eric Schmidt (Google), Julia Hartz (Eventbrite), and Gustav Söderström (Spotify). Read a transcript of this interview at: https://mastersofscale.com/tobi-lutke-be-a-platform/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tobi Lütke

Founder and CEO

Shopify

"Feedback is a gift." — Tobi Lütke Tobi Lütke (@tobi) is the founder and Chief Executive Officer of Shopify. In 2004, Tobi began building software to launch an online snowboard store called Snowdevil. It quickly became obvious that the software was more valuable than the snowboards, so Tobi and his founding team launched the Shopify platform in 2006. He has served as CEO since 2008 at the company's headquarters in Ottawa, Canada. Tobi is an active advocate for computer literacy and education, and serves as a board member of Canada Learning Code, an organization working to give all Canadians access to digital skills. In 2014, Tobi was named The Globe and Mail's CEO of the Year. He served as Chair of the Digital Industries Table, an advisory board commissioned by the federal government to provide recommendations on how to turn Canada into a digital leader. Please enjoy! Click here for the show notes for this episode. This podcast is brought to you by Peloton, which has become a staple of my daily routine. I picked up this bike after seeing the success of my friend Kevin Rose, and I've been enjoying it more than I ever imagined. Peloton is an indoor cycling bike that brings live studio classes right to your home. No worrying about fitting classes into your busy schedule or making it to a studio with a crazy commute. New classes are added every day, and this includes options led by elite NYC instructors in your own living room. You can even live stream studio classes taught by the world's best instructors, or find your favorite class on demand. Peloton is offering listeners to this show a special offer. Visit onepeloton.com and enter the code TIM at checkout to receive $100 off accessories with your Peloton bike purchase. This is a great way to get in your workouts, or an incredible gift. Again, that's onepeloton.com and enter the code TIM. This episode is also brought to you by LegalZoom. I've used this service for many of my businesses, as have quite a few of the icons on this podcast, such as Automattic CEO Matt Mullenweg of WordPress fame. LegalZoom is a reliable resource that more than a million people have already trusted for everything from setting up wills, proper trademark searches, forming LLCs, setting up non-profits, or finding simple cease-and-desist letter templates. LegalZoom is not a law firm, but it does have a network of independent attorneys available in most states who can give you advice on the best way to get started, provide contract reviews, and otherwise help you run your business with complete transparency and up-front pricing. Check out LegalZoom.com and enter promo code TIM at checkout today for special savings and see how the fine folks there can make life easier for you and your business. *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit tim.blog/podcast. Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss Instagram: instagram.com/timferriss Facebook: facebook.com/timferriss YouTube: youtube.com/timferriss Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tobi Lütke

Founder and CEO

Shopify