My conversation with Daniel Ek: Founder of Spotify
I started a new show so I can have long-form conversations with the greatest living founders.
You can watch on Spotify, Apple Podcasts, YouTube, X, or the web.
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DAVID SENRA: Daniel Ek, Spotify
I’m excited to share episode one of a new podcast that I’ve helped create and produce. This new podcast is called David Senra, and it’s hosted by David Senra.
For those of you not familiar with David Senra, he is an expert in all things related to greatness. He studies greatness and understands it, mostly in the domain of business but also among creatives, athletes and other world-class performers.
This first episode of the podcast is with Daniel Ek, the co-founder and CEO of Spotify. It's an absolutely spectacular conversation that I'm certain you'll enjoy.
With episode one of David Senra now available, please be sure to subscribe wherever you’re listening so you don't miss future episodes.
You can also subscribe to the podcast on the platforms below.
Spotify: https://spti.fi/TVrr557
Apple Podcasts: https://apple.co/3WaK1S6
YouTube: https://www.youtube.com/@davidsenra
X: https://x.com/davidsenra
Chapters
(0:00) Introduction from Dr. Andrew Huberman
(1:13) Reflecting on a Life-Changing Conversation
(2:30) Optimizing for Impact Over Happiness
(5:21) The Journey of Self-Motivation
(10:11) The Importance of Trust and Relationships
(15:37) The Role of Criticism and Self-Reflection
(17:37) The Evolution of an Entrepreneur
(23:27) Building a Company True to Yourself
(34:56) The Power of Trust in Business
(42:25) Intellectual Humility and Learning from Others
(42:49) Shadowing Leaders for Growth
(45:01) Learning from Mark Zuckerberg
(48:15) Balancing Personal Taste and Metrics in Product Decisions
(53:35) The Evolution of Leadership at Spotify
(59:13) Building a Company That Outlasts the Founder
(1:15:25) Managing Energy Over Time
(1:25:31) The Never-Ending Game of Life
(1:25:54) Lessons from Henry Ford
(1:27:08) The Value of Solving Problems
(1:31:42) The Importance of Quality
(1:37:20) The Power of Focus and Patience
(1:54:32) Balancing Work and Life
(2:00:25) The Journey of Self-Discovery
(2:08:43) Final Reflections and Gratitude
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Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg)
Here it is: the complete video of the most unbelievable night of Acquired’s nine-year life… our sold out live show at the Chase Center in San Francisco. We joked during the months (months!) of preparation leading up to this event that it was like planning a wedding for 6,000 Acquired fans, and the guest list included Jamie Dimon, Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg… no pressure! But thanks to our amazing partnership with J.P. Morgan Payments, together we were able to make something incredible. Tune in and enjoy the celebration!
Sponsors:
Anthropic: https://bit.ly/acquiredclaude25
Sentry: https://bit.ly/acquiredsentry
WorkOS: https://acquired.fm/unpluggedPlaying Cards: https://bit.ly/workOSshop (Code: ACQDECK)
Statsig: https://bit.ly/acquiredstatsig26
Links:
Mike Taylor, the truly incomparable performer of Who Got the Truth?
Mike Amiri (who designed Mark’s shirt)
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Photo Credit: Mark Zuckerberg by Jeff Sainlar / Meta
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Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
Spotify Founder: “Spotify Was A Stupid Idea!” How A 23 Year Old Shy, Underdog, Introvert, Built A $31 Billion Business! - Daniel Ek
How to go from the Swedish housing projects to billionaire CEO of Spotify.
In this new episode Steven sits down with the co-founder and CEO of Spotify, Daniel Ek.
Daniel Ek is a Swedish entrepreneur who started his first company in 1997 at just 14 years old. He eventually dropped out of college and founded the online marketing firm, Advertigo, which he sold in 2006 to the Swedish company Tradedoubler at 23 years old. Coming out of early retirement, Daniel founded Spotify alongside Martin Lorentzon in 2006.
In this conversation Daniel and Steven discuss topics, such as:
His childhood in a single parent household
The importance of his mother in his success
Growing up in the Swedish projects
Coming from a musical family
Overcoming being an introvert
His ability to adapt to changing situations
Not fitting in when he was growing up
How his difference helped in his later success
Starting his first company while at school
How people worry more about failing then succeeding
Why effort can’t always beat talent
People not understanding what it’s actually like to be a billionaire
How spare time is now his most important currency
Why the idea of success through University is outdated
What football taught him about business
Retiring at 23 years old
Why he found being rich and successful depressing
How the idea of ‘why-not’ helped to create Spotify
Realising that he had approached his career in the wrong way
How Spotify nearly collapsed 4 times
The importance of culture in organisations
Why you should take the risk of betting on yourself
Follow Daniel:
Twitter: https://bit.ly/465g8WM
Follow me:
https://beacons.ai/diaryofaceo
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EP 67: Daniel Ek (CEO, Spotify) on the Creation of Wrapped, How Apple Blocks Innovation & Growing Up in the Projects
Daniel Ek is the CEO and Co-Founder of Spotify and an overall legendary entrepreneur. Daniel grew up in Sweden and after selling a few businesses went on to found Spotify and disrupt the music industry against all odds. On this episode Daniel shares his entrepreneurial journey, stories from the earliest days of founding Spotify, his beef with Apple's app store policies, his views on enabling free speech, and more.
(0:00) Intro
(0:50) Welcome Daniel Ek
(4:05) The Entrepreneurial Journey to Spotify
(10:05) Making millions but feeling aimless
(19:12) The roots of Spotify
(21:17) Constraints as a benefit
(25:34) Defining your market narrowly
(27:33) Sleeping outside record label offices
(35:39) Being Vilified in the music industry
(45:16) Taking elements from iconic CEOs to mode
(50:59) Natural Biases
(55:35) Reevaluating what you need for your mission
(1:02:14) Being outspoken against Apple
(1:07:10) Responsibility as a platform in free speech and censorship
Mixed and edited: Justin Hrabovsky
Produced: Rashad Assir
Executive Producer: Josh Machiz
Music: Griff Lawson
🎙 Listen to the show
Apple Podcasts: https://podcasts.apple.com/us/podcast/three-cartoon-avatars/id1606770839
Spotify: https://open.spotify.com/show/5WqBqDb4br3LlyVrdqOYYb?si=3076e6c1b5c94d63&nd=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9zb0hJZkhWbg
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About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.
Executive Producer: Rashad Assir
Producer: Leah Clapper
Mixing and editing: Justin Hrabovsky
Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA
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About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode of The Logan Bartlett Show, we sit down with the people behind today’s most important startups and extract the tactics, lessons, and frameworks they’ve learned the hard way. Conversations span hiring to GTM, product, growth, fundraising and everything in between - collectively forming the ultimate playbook to make you a better CEO, investor or board member.
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Spotify CEO Daniel Ek
We sit down with Spotify CEO Daniel Ek live in Stockholm at Spotify’s amazing HQ studio (check out the video version of this episode — which plays natively on Spotify!). This was an incredibly special and timely conversation: for those who haven’t been paying attention over the past few years, after revolutionizing music Spotify has now ALSO completely transformed our own industry in podcasting. Starting from way behind with ~zero market share in 2018, Spotify has now aggregated the listener market and amazingly surpassed Apple as the world’s largest podcast platform — including close to home with the Acquired audience, where it has 60%+ market share among you all!
We discuss the origins of this “second act” strategy with Daniel, the vision to move from a music company to an audio company, and what’s coming next with Spotify’s entry into Audiobooks. And of course we relive some key moments from the Acquired canon that Daniel was involved in, including his pivotal conversations with Taylor Swift and her team convincing her to come back to streaming following the release of 1984. Tune in!
Links
Follow Daniel on Twitter
Sponsors:
Anthropic: https://bit.ly/acquiredclaude25
Sentry: https://bit.ly/acquiredsentry
WorkOS: https://acquired.fm/unpluggedPlaying Cards: https://bit.ly/workOSshop (Code: ACQDECK)
Statsig: https://bit.ly/acquiredstatsig26
More Acquired!
Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!
© Copyright 2015-2026 ACQ, LLC
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
Spotify’s Daniel Ek — How to build trust fast
Normally, trust = consistency + time. But when you're scaling fast, you have to find shortcuts to trust, with your partners and your users. Spotify CEO Daniel Ek knows a thing or two about this. When he founded Spotify, he did what few disruptors ever do: He worked with the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users to. With cameo appearances from Gustav Söderström (Spotify's Chief Research & Development Officer) and Miles Daisher (Red Bull Air Force).
"All-Star Episodes" are part of a special series designed to center some of the most timely — and timeless — business wisdom in the Masters of Scale feed. These episodes best encapsulate the kind of transformative, unconventional insights you hear in the series. Have an idea for an All-Star Episode from our library? Let us know at hello@mastersofscale.com.
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Daniel Ek - Enabling Creators Everywhere - [Invest Like the Best, EP. 242]
Today is a special episode because it marks five years since I released the first episode of Invest Like the Best. Over those years, I’ve learned so much from so many investors and builders, but today’s guest may have taught me the most.
Daniel Ek is the CEO and founder of Spotify, and I find him to be one of the most thoughtful business leaders in the world. Daniel is the perfect guest for this special occasion because he exemplifies the curiosity, humility, leadership, and dogged determination that I think characterizes the best investors and operators.
In our conversation, we discuss the differences between the world of bits and atoms, how Daniel gets up to speed in challenging new fields, and why Europe might be a sleeping giant about to wake. We then bring the discussion back to Spotify, the evolving creator ecosystem, and Daniel’s frameworks for leading the business into its next chapter of growth.
Over the past 5 years, we’ve produced more than 300 of these shows and reached nearly 30 million people. I am deeply thankful to the guests who’ve been willing to share their knowledge with us all and even more thankful to everyone who has taken the time to listen and learn alongside me. This has truly been the greatest pleasure of my career, and I don’t plan on ever stopping this journey.
Now, Please enjoy my conversation with a great friend, Daniel Ek.
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.
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Invest Like the Best is a property of Colossus, Inc. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.
Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, and Ben Thompson.
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Show Notes
(00:03:37) - [First question] - Building atoms versus bits and if we’re destined to return to atoms
(00:08:04) - What makes early-stage atoms companies more challenging to build
(00:10:20) - Whether or not we’re starting to see cross-pollinating of infrastructure companies into other sectors
(00:13:00) - His process for learning about new fields when he knows nothing
(00:16:12) - Big and interesting problems that we will need to solve
(00:19:35) - The nature of healthcare’s technological adoption compared to other sectors
(00:24:13) - Downstream unlocks of collecting and observing big pools of data
(00:30:00) - What he has found effective about taking an idea from 0 to 1
(00:33:40) - Lessons learned about compounding change and staying patient
(00:37:17) - History of European technology and its unique regional characteristics
(00:42:40) - Cultural and continental traits that may make Europe a technological leader
(00:45:42) - Characterizing the major lessons learned from his time at Spotify
(00:50:31) - How artists are changing the ways they connect with their fans via Spotify
(00:55:44) - What he would change about the legacy music industry given today’s tools
(01:00:15) - The influence global exposure has on internet companies and creatives
(01:03:02) - Interesting observations about the recent explosion of podcast popularity
(01:07:36) - Working with, carrying, spreading, and maintaining Spotify’s sacred source
(01:12:37) - Ways we can improve and sharpen our decision-making skills
20VC: Spotify Founder Daniel Ek on Optimising Decision-Making, Structuring Effective Learning Processes, The Trials and Tribulations in The Transition From Founder To CEO & The Future of Building Prima Materia with Shakil Khan
Daniel Ek is the founder, Chief Executive Officer, and Chairman of the board of directors of Spotify, the world's most popular audio streaming subscription service with 345m users, including 155m subscribers, across 170 markets.
In Today's Episode With Daniel Ek You Will Learn:
1.) How Daniel made his way into the world of startups and came to found the most popular audio streaming subscription service in the world in the form of Spotify?
2.) How does Daniel approach effective decision-making today? What is his core process? How does Daniel determine between reversible and irreversible decisions? What does Daniel's learning process look like for new topics and material? How does this differ from topic to topic? What does Daniel mean when he says "I look to become the Chief of X Officer" for a time?
3.) How does Daniel think about the transition from Founder to CEO? Why is the topic not discussed enough? Where does Daniel see many founders struggle to make the transition? Which elements did Daniel find the most challenging? How has he scaled into them over time? Is it possible to change who you are as a person with this transition?
4.) How does Daniel think about what it takes to create an environment of safety where everybody can feel free to express their ideas, thoughts and concerns? What sort of failure does Daniel accept? What sort of failure does Daniel not accept? How does good news flow through an organisation differently to bad news? How does Daniel determine when to quit a project vs when to persist and stick to it?
5.) Prima Materia: Why is Prima not just another fund? How is Prima fundamentally different? What does Daniel believe Shak is world-class at? A walkthrough of Shak and Daniel's decision-making process for choosing to partner with each other on Prima? What has been their first investment? Why gave them the conviction to write this check as their first?
Item's Mentioned In Today's Episode with Daniel Ek
Daniel's Favourite Book: Shantaram
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#484: Daniel Ek, CEO of Spotify — Habits, Systems and Mental Models for Top Performance
Daniel Ek (@eldsjal) is the founder, Chief Executive Officer, and Chairman of the board of directors of Spotify, the world’s most popular audio streaming subscription service with 320m users, including 144m subscribers, across 92 markets.
Please enjoy!
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Daniel Ek – The Future of Audio - [Invest Like the Best, EP.147]
My guest this week is Daniel Ek, the founder and CEO of Spotify.
In my conversations with Daniel, I’ve found him to be one of the most interesting and thoughtful business leaders in the world. You’ll see what I mean as you listen to our conversation.
We talk about Spotify plenty, but what I so enjoy about Daniel is his way of thinking in systems and frameworks. He is committed to evolution, innovation, and growth for both himself and for Spotify and is on my shortlist of CEOs to emulate.
This was one of my favorite conversations on the podcast, I hope you enjoy it.
For more episodes go to InvestorFieldGuide.com/podcast.
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Show Notes
1:21 – (first question) – Management lessons from a Dubai chocolate maker
4:54 – Trends shaping the business landscape today: globalization, automation, and digitation
7:51 – How he thinks about the vertical integration of his business and scale
10:37 – Are companies doing a good job adjusting to the changes in the global business landscape
14:44 – How does Spotify view scale moving forward
17:59 – What trends has he seen among creators as a result of the Spotify platform
20:32 – The community benefit that has been created by the platform
23:47 – Intimacy of audio
25:31 – Creating an environment that continues to spur innovation
29:12 – Star vs constellation business strategy
32:21 – Measuring network health
35:12 – Spotify Originals and what his competition in the video market is doing
39:36 – How podcasts play into the growth strategy
43:04 – How did he solve the problem of competing with free
47:21 – Is their strategy repeatable, going after fractured suppliers
49:02 – Role of the CEO in a startup
51:22 – Others who have taught him great business lessons
53:18 – Kindest thing anyone has done for Daniel
Learn More
For more episodes go to InvestorFieldGuide.com/podcast.
Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub
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374. How Spotify Saved the Music Industry (But Not Necessarily Musicians)
Daniel Ek, a 23-year-old Swede who grew up on pirated music, made the record labels an offer they couldn’t refuse: a legal platform to stream all the world’s music. Spotify reversed the labels’ fortunes, made Ek rich, and thrilled millions of music fans. But what has it done for all those musicians stuck in the long tail?
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How to build trust fast, w/Spotify's Daniel Ek
Normally, trust = consistency + time. But when you're scaling fast, you have to find shortcuts to trust, with your partners and your users. Spotify CEO Daniel Ek knows a thing or two about this. When he founded Spotify, he did what few disruptors ever do: He worked with the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users too: 140M of them. With cameo appearances from Gustav Söderström (Spotify's Chief Research & Development Officer) and Miles Daisher (Red Bull Air Force).
Read a transcript of this episode: https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.