174: Marques Brownlee (MKBHD) – State of the Workflow
Myke talks to Marques Brownlee about how he builds his reviews, from shaping a product narrative and writing scripts to collaborating with his team, deciding what becomes a video, and managing the pressure of creating at massive scale.
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Guest Starring:
Marques Brownlee
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OnePlus 15 Review: This is Not Normal! - MKBHD - YouTube
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Walt Mossberg & MKBHD Break Down The Art of the Tech Review
To savvy tech consumers, Walt Mossberg and Marques Brownlee, aka MKBHD, need no introduction. Before he retired in 2017, Walt was the undisputed dean of tech reviewers. As Senator Maria Cantwell, a recent guest and former tech executive put it, “all our product reviews lived or died by Walt Mossberg.”
MKBHD began reviewing tech products on YouTube, as a high schooler, and he now has more than 18 million subscribers to his channel. He has become this generation’s Walt Mossberg, and as Jimmy Donaldson/MrBeast, the king of YouTube, put it, “you’re the video producer that decides what tech everyone in America buys.”
Yet, somehow, the titans of tech reviews had never met before. Kara rights this wrong, and she, Mossberg, and Brownlee discuss the art, philosophy and ethics of reviewing tech, as well as the Tesla Cybertruck, Apple Vision Pro, AI-in-a-box and Taylor Swift.
Click here to listen to Waveform: The MKBHD Podcast.
Questions? Comments? Email us at on@voxmedia.com or find Kara on Instagram/Threads as @karaswisher
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The People vs. Meta + Marques Brownlee on YouTube and Future Tech + DALL-E 3 Arrives
Dozens of state attorneys general has sued Meta, alleging the company knowingly created features that induce “extended, addictive, and compulsive social media use” among teenagers and children. In a country without wide-reaching internet regulations, are lawsuits the way to reign tech companies in?
Then, for our first episode on YouTube, we talk with YouTuber and tech reviewer Marques Brownlee about how the platform has changed, and the future tech he’s excited about.
And finally, A.I. image generators are getting scary good. Casey tells us what he’s been using them for.
Today’s guest:
Marques Brownlee is a YouTuber who covers tech.
Additional reading:
Meta is accused of using features to lure children to Instagram and Facebook.
Subscribe to Hard Fork on YouTube.
The latest A.I. image generators show how quickly the tech is advancing.
Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.
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Vergecast vs WVFRM trivia!
The Vergecast's Nilay Patel, David Pierce, and Dan Seifert are challenged to a game of tech trivia by Waveform's Marques Brownlee, Andrew Manganelli, and David Imel.
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Apple’s Vision Pro: the headset of the future?
On Apple's campus, The Verge's Nilay Patel, David Pierce, Alex Cranz, and Dan Seifert discuss the long-rumored Apple Vision Pro that was announced this week at WWDC.
Later, Marques Brownlee, Andrew Manganelli, and David Imel of the Waveform podcast join the show for a lightning round of everyone's favorite WWDC announcements.
Coming soon: the Vergecast and Waveform team challenge each other to trivia!
Further reading:
Apple WWDC 10 biggest announcements: Vision Pro, MacBook Air, iOS 17, and more
Apple Vision Pro is Apple’s new $3,499 AR headset
Apple announces visionOS, the operating system for its Vision Pro headset
Apple Vision Pro first look: the mixed reality future is (almost) here
I wore the Apple Vision Pro. It’s the best headset demo ever.
Optic ID will unlock Apple’s new Vision Pro headset
Apple’s Vision Pro headset will turn you into a digital avatar when FaceTiming
Everywhere Apple imagines you’ll use its $3,500 Vision Pro headset
Apple’s new VR headset will feature over 100 Apple Arcade games at launch
Disney Plus and VR sports games are coming to Apple Vision Pro
Microsoft Word, Excel, and Teams are all coming to Apple’s new Vision Pro headset
What’s so ‘pro’ about Apple’s Vision Pro headset?
The Vision Pro headset is really Apple’s first TV
Email us at vergecast@theverge.com or call us at 866-VERGE11, we love hearing from you.
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HIBT Lab! MKBHD: Marques Brownlee
“Right now I have approximately 70-ish subscribers,” declared a teenage Marques Brownlee at the beginning of his 100th YouTube video back in 2009. Marques recorded his first of many product reviews earlier that year, after buying his first laptop. Quite simply, he wanted others to have more information about this computer than he did when he bought it.
Since then, Marques has grown his channel, MKBHD, into a full-fledged business with more than 16 million subscribers and over 3 billion total views. He’s expanded beyond reviews too, posting interviews with well-known public figures like Kobe Bryant, Bill Gates and Elon Musk.
This week on How I Built This Lab, Marques reflects on his journey as a content creator and how he turned a love of tech into a lucrative and sustainable business. Plus, he shares his philosophy for building a strong team – which interestingly enough, is inspired by an octopus...
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Marques Brownlee on how to scale MKBHD while being the face of the YouTube brand
Nilay Patel talks with Marques Brownlee (MKBHD on YouTube) about building a business as a YouTuber, how content creators make money, and how to scale when you are the brand.
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Samsung 2020 with Marques Brownlee
Every Tuesday this month, Vergecast co-host Dieter Bohn hosts a series of discussions diving deep into tech review season, each focusing on a specific product.
This week, Dieter talks with MKBHD aka Marques Brownlee about the various phones released by Samsung this year, from the S20 Ultra to the Z Fold 2 5G. The two also discuss the process of reviewing different tiers of phones and how it's changing the smartphone market.
This episode was brought to you by Novartis. To learn more about Cell and Gene Therapy visit vox.com/ad/novartis
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The Verge YouTube Roundtable at CES
Join Dieter Bohn, Austin Evans, Marques Brownlee, and Jonathan Morrison as they discuss the best gadgets they saw at CES 2015.
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