Forerunner Ventures

This Week in Startups is brought to you by… Vanta - Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. TWiST listeners can get $1,000 off for a limited time at http://www.vanta.com/twist Oracle - Oracle Cloud Infrastructure, or OCI, is a single platform for your infrastructure, database, application development, and AI needs. Take a free test drive of OCI at https://www.oracle.com/twist. Mercury - With Mercury, you can simplify your financial operations with banking and software that power your critical financial workflows, all within the one thing every business needs, a bank account. And with new bill pay and accounting integrations, you can pay bills faster and stay in control of company spend. Apply in minutes at ⁠https://www.Mercury.com * Todays show: Kirsten Green joins guest host Mark Suster to discuss Forerunner’s framework on making investments (8:33), how AI will change how consumer companies and applications are built (16:28), cultural shifts that are investable (33:38), and more! * Timestamps: (0:00) Kirsten Green joins guest host Mark Suster. (2:49) Kirsten’s advice to stand out in consumer venture with only seven percent of VC dollars being allocated to consumer. (8:33) Forerunner’s framework on making investments. (11:16) Vanta - Get $1000 off your SOC 2 at http://www.vanta.com/twist (12:09) The value of searching for where businesses are missing the mark, and the “wow” factor of the Oura Ring. (16:28) How AI will change how consumer companies and applications are built (19:46) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist. (20:50) The current state of the consumer search experience and the power of personalization that AI can bring. (24:16) The disruptive lesson from mobile and the next level of being context aware. (28:24) Mercury - Join 200K startups who use Mercury to operate at their best at http://www.mercury.com (31:57) Forerunner Ventures lives within the intersection of invention and culture. (33:38) Cultural shifts that are investable. (36:36) The consumer shift from large to small screen. (40:42) The importance of the mix between direct and indirect revenue. (42:32) Discussing the relevance of “freemium”. (55:48) What the exit environment is like going forward. (1:02:55) What will it take to bring back the small and mid-cap market? * Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp * Check out Forerunner Ventures: https://www.forerunnerventures.com/ * Follow Kirsten: X: https://x.com/kirstenagreen LinkedIn: https://www.linkedin.com/in/kirstengreen/ * Follow Mark: X: https://twitter.com/msuster LinkedIn: https://www.linkedin.com/in/marksuster/ * Thank you to our partners: (11:16) Vanta - Get $1000 off your SOC 2 at http://www.vanta.com/twist (19:46) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist. (28:24) Mercury - Join 200K startups who use Mercury to operate at their best at http://www.mercury.com * Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason’s suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

Kirsten Green

Founder and Managing Partner

Forerunner Ventures

Consumer startups have taken a hit when it comes to venture funding. But according to Eurie Kim, partner at Forerunner Ventures and founding member of All Raise, consumer is where it’s at. The investor joined Mary Ann Azevedo on Equity to talk through the intricacies of the space. She pointed out that last year, just 7% of seed capital went to consumer startups. Yet, research shows that consumer company performance has outpaced enterprise, Kim contends. Forerunner itself has backed the likes of Oura, Chime and Prose, among others.  Kim also talked about the advantages of being dedicated investors in a space that has seen a number of tourist VCs drift in and out. In addition to discussing the state of consumer investing and what consumer investors are looking for, the venture capitalist shared her thoughts on the investment landscape as a whole, what’s up with IPOs and why every startup should have AI in their pitch deck. Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Monday, Wednesday and Friday. Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes over at Simplecast. Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eurie Kim

Managing Partner

Forerunner Ventures

Kirsten Green is the founder of Forerunner Ventures, a venture capital firm that focuses on understanding the mindset of the modern consumer. Kirsten started Forerunner in 2010, and was an early investor in companies like Faire, Chime, Warby Parker, Dollar Shave Club, Hims, Glossier, Jet, Bonobos, HotelTonight, and The Farmer’s Dog. This episode takes us behind the scenes of Kirsten’s two decade journey building Forerunner from scratch. She talks about her biggest mistakes, wins, and lessons learned along the way. Timestamps: (00:00) Intro (02:50) Doing market research at the mall  (08:00) Her journey from public markets to venture (18:30) Lessons from her first investment going to $0 (28:51) How she raised her first $5m angel fund (31:11) Transitioning to a $41.7m institutional fund (43:20) Why she almost didn’t invest in Dollar Shave Club (sold for $1.1 billion) (51:05) How Forerunner thinks about fund size (57:05) How she led Faire’s Series A with a small fund (58:46) How Kirsten builds relationships with LPs (01:02:10) Is consumer investing dead? (01:15:00) Her unfair advantage as an investor Where to find Kirsten Twitter: https://twitter.com/kirstenagreen LinkedIn: https://www.linkedin.com/in/kirstengreen Where to find Turner: Twitter: https://twitter.com/TurnerNovak LinkedIn: https://www.linkedin.com/in/turnernovak Newsletter: https://www.thespl.it/

Kirsten Green

Founder and Managing Partner

Forerunner Ventures

Rebecca Kaden is a Managing Partner @ Union Square Ventures, one of the leading early-stage firms of the last decade with investments in Twitter, Twilio, Coinbase and many more. Nicole Quinn is a General Partner @ Lightspeed where she has led investments or sits on the board of Calm, Cameo and LunchClub to name a few. Eurie Kim is a Managing Partner @ Forerunner Ventures, the leading early-stage consumer fund. Eurie has led investments and sits on the board of Oura, The Farmers Dog, Curology and more. In Today's Roundtable We Discuss: 1. Seed Rounds: Is it even possible for traditional seed funds to play in a world of multi-stage funds investing so aggressively at the seed stage? Is seed immune to the macro environment? Will seed pricing remain as high as ever? What advice does the team have for seed founders approaching a Series A? What do they need? 2. Series A: How is the Series A market looking today? Is there a crunch at the Series A? To what extent are valuations compressed at the Series A? What 3 core elements do companies at the A stage, looking for a Series B next, need to focus on? 3. Series B and Beyond: Is the real crunch at the Series B? Why are down rounds so much better than structured rounds for companies raising? Will we see a wave of M&A in the next 12 months? 4. Crypto, AI and Hot Takes: Why is now the best time to be investing in crypto? Why is investing in AI a lottery right now? What is the most controversial thing that each believes today?

Rebecca Kaden

Managing Partner

Union Square VenturesMaveron

Nicole Quinn

Partner

Lightspeed Venture Partners

Eurie Kim

Managing Partner

Forerunner Ventures

My guest today is Kirsten Green, founder and managing partner at Forerunner Ventures. Kirsten launched Forerunner in 2012 and has built it into a leading consumer-focused venture firm with early investments in consumer brands like Dollar Shave Club, Bonobos, Faire, and Warby Parker. Our conversation is an exploration of consumer behavior and how to invest behind change in our society. We also discuss frameworks for identifying brands early, how to build deal flow, and the shift in power between buyers and sellers. Please enjoy my conversation with Kirsten Green.   For the full show notes, transcript, and links to mentioned content, check out the episode page here.   -----   This episode is brought to you by Canalyst. Canalyst is the leading destination for public company data and analysis. If you're a professional equity investor and haven't talked to Canalyst recently, you should give them a shout. Learn more and try Canalyst for yourself at canalyst.com.    -----   Today's episode is brought to you by Brex. Brex is the integrated financial platform trusted by the world's most innovative entrepreneurs and fastest-growing companies. With Brex, you can move money fast for instant impact with high-limit corporate cards, payments, venture debt, and spend management software all in one place. Ready to accelerate your business? Learn more at brex.com/best.   -----   Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.    Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:02:35] - [First question] - The insights gleaned from studying consumers in the modern era [00:07:02] - Whether or not the shift in consumer behavior is similar to a platform shift like mobile [00:09:58] - Which of her hypothesis going into the research was proven most wrong [00:11:31] - The leading persona archetype that drives consumer spending  [00:13:58] - Thoughts about her investing focus after doing all of this research  [00:16:23] - How much the digital world is good and bad for community [00:18:50] - Positive and negative impacts digital access has on children [00:21:17] - The investing criteria that she and her firm have developed for founders and business models they find desirable  [00:32:00] - The beachhead problem for entry points, encouraging good focus and entry point selection, and who’s done it well  [00:35:33] - The history of the consumer of how they buy and sell and where the shifts in power have been  [00:39:47] - Other interesting trends she’s seeing in the seller empowerment era [00:43:35] - How different her investing models are for linear product businesses [00:46:45] - Frameworks she’s developed for evaluating a brand early on  [00:49:57] - The most defining moment in Forerunner’s history and the hardest lesson she’s had to learn  [00:53:13] - Ways she’s fostered and mentored young investors at Forerunner  [00:54:04] - What the most underappreciated thing is today about the consumer [00:54:50] - User and customer development strategies that work well for early stage products [00:56:26] - Three businesses young investors should study to educate themselves on great consumer businesses; Shoe Dog [00:59:49] - Where they find the companies Forerunner tends to invest in, and how to build and effective deal flow pipeline  [01:05:07] - The kindest thing anyone has ever done for her

Kirsten Green

Founder and Managing Partner

Forerunner Ventures

We sit down with Brian O’Malley of Forerunner Ventures to talk about where in the cycle we are right now for consumer investing. We touch on the macro environment (obviously!), but also how to navigate between and around the current generation of platform incumbents, and where the next breakthrough consumer technology companies might come from. And in true Acquired Playbook fashion we talk about the benefits of focusing on niches — and how on the internet they can expand ever bigger than you might initially imagine! Links: Acquired Qualcomm Live Show at Breakpoint 2022! The 2022 Acquired Survey! The Acquired Merch Store The Acquired Slack Sponsors: Sierra: https://bit.ly/acquiredsierra Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

Brian O'Malley

Partner

AccelForerunner Ventures

Kirsten Green is the Founder and Managing Partner @ Forerunner Ventures, one of the leading firms of the last decade investing at the intersection of innovation and culture. As a founder, Kirsten has led efforts to raise over $2B+ from leading institutional investors and invest in more than 100 companies. She currently serves as a board member at Glossier, Ritual, Faire, Hims & Hers, and Curated, to name a few. She has also invested in other smash hits including Chime, Jet, Warby Parker, Hotel Tonight and many more. Due to her immense success, Kirsten has been honored in Time's 100 Most Influential People and named a Top 20 Venture Capitalists by The New York Times in 2018 & 2017. Prior to Forerunner, Kirsten was an equity research analyst and investor at Banc of America Securities. In Today's Episode with Kirsten Green We Discuss: 1.) Entry in Venture at 40 and Founding Forerunner: How did Kirsten make her way into VC at 40 with the founding of Forerunner having never had a role in VC before? What did everyone tell Kirsten when she was looking to break into venture? What did she tell herself when she heard this? What does Kirsten believe she is running from? What does she believe she is running toward? 2.) Fund Management and Leadership: How does Kirsten define high-performance today? What are the nuances of high performance in fund management? How would Kirsten describe her leadership style today? How has it changed over time? What have been some of Kirsten's biggest lessons in terms of what it takes to retain quality with scaling AUM and teams? What have been Kirsten's biggest lessons when it comes to giving hard feedback with kindness? 3.) The Venture Landscape Today and Forerunner's Position: Why does Kirsten believe the venture landscape is more dynamic today than ever? Does Kirsten agree with the statement that venture is less collaborative than ever? Why did Kirsten and Forerunner seem to amend strategy and move into B2B? Why does Kirsten disagree with the delineation between B2C and B2B? 4.) Parenting, Relationships and Life: What have been Kirsten's biggest lessons since becoming a parent? How has it impacted her mindset? Does Kirsten agree that relationships attract from sheer input on work? How does Kirsten separate relationships into two kinds of relationships? What does success in marriage mean for Kirsten? How has she seen that in her own marriage?

Kirsten Green

Founder and Managing Partner

Forerunner Ventures

Forerunner Ventures founder and managing partner Kirsten Green talks with Recode's Kara Swisher about the thinking behind her investments in companies like Dollar Shave Club and Glossier; the messy culture struggle at luggage startup Away; and where innovation comes from in today's tech industry. Plus: What are the advantages of being a female venture capitalist, and does the VC industry have to change? Featuring: Kirsten Green (@kirstenagreen), founding partner, Forerunner Ventures Host: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: Subscribe for free to Reset, Recode's new podcast that explores why — and how — tech is changing everything. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kirsten Green

Founder and Managing Partner

Forerunner Ventures

Eurie Kim is a General Partner @ Forerunner Ventures, the early stage firm dedicated to investing in entrepreneurs defining the next generation of commerce. Fun fact, they are the only firm to have investments in both Jet.com and Dollar Shave Club, two of the biggest and highest-profile e-commerce exits in recent years. Forerunner also counts Birchbox, Bonobos, Glossier, Hotel Tonight, Warby Parker and Zola among its portfolio companies. Prior to Forerunner, Eurie was a consultant at Bain and before that an investor at Castanea Partners. Eurie currently sits on the boards of companies such as Away, MoveWith and The Farmers Dog, just to name a few. In Today's Episode You Will Learn: 1.) How Eurie made her into the world of VC and investing in the next generation of commerce with Forerunner? 2.) How does Eurie look to argue that commerce deals do attain the same revenue multiple on exit as enterprise deals? Do Forerunner think about exit potential when investing in companies? How does this Eurie's thesis on both ownership and price sensitivity? What are the required fund-returning ownership levels today? 3.) With the time it takes for brands to flourish, how does Forerunner think about reserve allocation? How does Forerunner determine which companies to double down on and which to constrain capital? Why does Eurie believe that it takes less time than ever for brands to flourish today? What is a good example of this? 4.) How does Eurie define the term "digitally native vertically integrated brand"? What are the core components that make those all star brands of today shine in the early days? What are the commonalities in those successful founders that build these mega brands? 5.) Given the rise of some prominent new brands eating incumbent market share, does Eurie believe this is a market of consolidation or new incumbents will be made? How does Eurie view the role of Amazon? To what extent does Eurie observe and analyse Amazon's activity? Items Mentioned In Today's Show: Eurie's Fave Book: Blue Ocean Strategy Eurie's Fave Blog: Business of Fashion Eurie's Most Recent Investment: Shop Shops As always you can follow Harry, The Twenty Minute VC and Eurie on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. NatureBox Unlimited snack plans offer all you can eat snacks for one fixed price per employee. Naturebox use simple ingredients you can trust to create bold flavors you can't find anywhere else. All NatureBox snacks are free from artificial junk and variety is endless with options from sweet or savory to vegan or gluten-free. Simply choose the plan that fits your team's unique snacking habits and select any of NatureBox's time-saving add-on's. And beyond Unlimited snacks, you'll receive perks such as free kitchen setup, no contracts, a dedicated account manager and more. Simply click here to and use the offer code VC20 to get 20% of your first Naturebox month. Leesa is the Warby Parker or TOMS shoes of the mattress industry. Leesa have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is ordered completely online and ships for free to your doorstep. The 10-inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com to start the New Year with better nights sleep!

Eurie Kim

Managing Partner

Forerunner Ventures

Kirsten Green is the Founding General Partner @ Forerunner Ventures, where she has raised over $250M from leading investors and has invested in more than 40 early-stage companies. Forerunner Ventures is the only VC firm to invest in both Dollar Shave Club and Jet.com, two of the biggest and highest-profile e-commerce exits in recent years, and counts Birchbox, Bonobos, Glossier, Hotel Tonight, Warby Parker and Zola among its portfolio companies. She's been honored in Time's 100 Most Influential People in 2017, named VC of the Year at TechCrunch's 2017 Crunchies Awards, and is part of Forbes 2017 Midas List. In Today's Episode You Will Learn: 1.) How Kirsten came to found one of the most successful early stage funds of the past decade in Forerunner? 2.) Question from Michael Kim @ Cendana: How does Kirsten view the optimal portfolio construction theory for a thematically specialized consumer fund? What is the one question Kirsten asks herself pre-investing in a startup? 3.) Question from David Pakman @ Venrock: Given the scope of consumer as a space, is Forerunner large enough to attain the required ownership levels? What does this mean for the future of Forerunner in terms of further funds, opportunity funds and entry points? 4.) What are the 3 core principles to developing an exciting investment opportunity in the consumer space? What commonalities do they have? What do you look for in a consumer brand founder that might be different from a software founder? 5.) Why does Kirsten believe that Amazon has done more to make the market opportunity than they have to crush it? What makes Kirsten believe we really are in the early innings for commerce? How will we see the notion of brand evolve over the coming years? Items Mentioned In Today's Show: Kirsten's Fave Book: Charlie and The Chocolate Factory Kirsten's Fave Blog: TheSkimm Kirsten's Most Recent Investment: Packagd As always you can follow Harry, The Twenty Minute VC and Kirsten on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Namely is the all-in-one HR, payroll, and benefits platform your employees will love to use. It's as intuitive as social media, but powerful enough to support the complexity of today's workforce. Namely's mission is to help mid-sized companies build a better workplace. See how Namely can transform your workplace at www.Namely.com. Eero is the world's best-reviewed wifi. A system of eero and eero Beacons wirelessly connects to blanket your home in fast, reliable WiFi, so despite the increased number of devices with Christmas coming, you'll still be able to get powerful mesh WiFi in every nook and cranny of your home, backyard included. No more dead spots, slow spots, drop-offs, or buffering — right out of the box. Eero is only available in the US and Canada and you can check it out here!

Kirsten Green

Founder and Managing Partner

Forerunner Ventures

Kirsten Green is the Founding General Partner @ Forerunner Ventures, where she has raised over $250M from leading investors and has invested in more than 40 early-stage companies. Forerunner Ventures is the only VC firm to invest in both Dollar Shave Club and Jet.com, two of the biggest and highest-profile e-commerce exits in recent years, and counts Birchbox, Bonobos, Glossier, Hotel Tonight, Warby Parker and Zola among its portfolio companies. She's been honored in Time's 100 Most Influential People in 2017, named VC of the Year at TechCrunch's 2017 Crunchies Awards, and is part of Forbes 2017 Midas List. In Today's Episode You Will Learn: 1.) How Kirsten came to found one of the most successful early stage funds of the past decade in Forerunner? 2.) Question from Michael Kim @ Cendana: How does Kirsten view the optimal portfolio construction theory for a thematically specialized consumer fund? What is the one question Kirsten asks herself pre-investing in a startup? 3.) Question from David Pakman @ Venrock: Given the scope of consumer as a space, is Forerunner large enough to attain the required ownership levels? What does this mean for the future of Forerunner in terms of further funds, opportunity funds and entry points? 4.) What are the 3 core principles to developing an exciting investment opportunity in the consumer space? What commonalities do they have? What do you look for in a consumer brand founder that might be different from a software founder? 5.) Why does Kirsten believe that Amazon has done more to make the market opportunity than they have to crush it? What makes Kirsten believe we really are in the early innings for commerce? How will we see the notion of brand evolve over the coming years? Items Mentioned In Today's Show: Kirsten's Fave Book: Charlie and The Chocolate Factory Kirsten's Fave Blog: TheSkimm Kirsten's Most Recent Investment: Packagd As always you can follow Harry, The Twenty Minute VC and Kirsten on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. WePay helps online platforms increase revenue through integrated payments processing, helping platforms offer ROI-positive integrated payments to their users - within their UX and without taking on fraud & regulatory exposure. WePay also offers award-winning support and can even work with your team thru Slack or Zendesk. Get the payments revenue you want, without getting bogged down every time a user has a payments question. Simply visit wepay.com/harry PipeDrive is the Sales CRM and pipeline management software to use, with the primary view being the pipeline a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process. This is why sales pros and deal makers love it (my words, not Pipedrive's). Plus it easily lets you find the stats you need and is fully customizable. Even better, you can signup for free on here it really is a must.

Kirsten Green

Founder and Managing Partner

Forerunner Ventures

Brian O'Malley is a Partner @ Accel Partners, where he spearheads Accel's work with next-generation marketplaces and consumer-focused companies. He led the firm's investments in Amino, Gametime, HotelTonight and Luma, as well as disruptive software-as-a-services businesses Duetto and Narvar. Brian joined Accel from Battery Ventures, where as a general partner he led investments in companies like Dollar Shave Club, BazaarVoice (public), Coupa, Skullcandy (public) and TradeKing (acquired by Ally). Prior to Battery, Brian led sales efforts and built some of the first web service-based API integrations for Bowstreet, Inc. (acquired by IBM). In Today's Episode You Will Learn: 1.) How did Brian make his way into one of the world's leading VC firms? What were Brian's biggest takeaways from being in the trenches during the bust of the dot com bubble? 2.) What is the macro economic view to value compression? How should startups being approaching and dealing with this? 3.) How can startups maintain growth as the priority whilst maintaining investor expectations on burn rates? What is Brian's approach to the growth vs retention theory? 4.) What retention metrics would Accel look for indifferent products? How does this vary from category to category? What are the commonalities Brian has seen in products that have insane retentive ability?? 5.) Where does Brian stand on market size and the potential for market transition down the line? Does the market even need to be there today for it to be investable today? Items Mentioned In Today's Episode: Brian's Fave Book: Zero To One By Peter Thiel Brian's Most Recent Investment: Luma: Fast, Reliable Wifi As always you can follow The Twenty Minute VC, Harry and Brian on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

Brian O'Malley

Partner

AccelForerunner Ventures