Consumer Investing in 2022 (with Brian O'Malley of Forerunner Ventures)
We sit down with Brian O’Malley of Forerunner Ventures to talk about where in the cycle we are right now for consumer investing. We touch on the macro environment (obviously!), but also how to navigate between and around the current generation of platform incumbents, and where the next breakthrough consumer technology companies might come from. And in true Acquired Playbook fashion we talk about the benefits of focusing on niches — and how on the internet they can expand ever bigger than you might initially imagine!
Links:
Acquired Qualcomm Live Show at Breakpoint 2022!
The 2022 Acquired Survey!
The Acquired Merch Store
The Acquired Slack
Sponsors:
Sierra: https://bit.ly/acquiredsierra
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
20VC: Accel's Brian O'Malley On The Prioritisation Of Growth, The Metrics That Show True Customer Retention & Why The Most Interesting Companies Create A Market
Brian O'Malley is a Partner @ Accel Partners, where he spearheads Accel's work with next-generation marketplaces and consumer-focused companies. He led the firm's investments in Amino, Gametime, HotelTonight and Luma, as well as disruptive software-as-a-services businesses Duetto and Narvar. Brian joined Accel from Battery Ventures, where as a general partner he led investments in companies like Dollar Shave Club, BazaarVoice (public), Coupa, Skullcandy (public) and TradeKing (acquired by Ally). Prior to Battery, Brian led sales efforts and built some of the first web service-based API integrations for Bowstreet, Inc. (acquired by IBM).
In Today's Episode You Will Learn: 1.) How did Brian make his way into one of the world's leading VC firms? What were Brian's biggest takeaways from being in the trenches during the bust of the dot com bubble?
2.) What is the macro economic view to value compression? How should startups being approaching and dealing with this?
3.) How can startups maintain growth as the priority whilst maintaining investor expectations on burn rates? What is Brian's approach to the growth vs retention theory?
4.) What retention metrics would Accel look for indifferent products? How does this vary from category to category? What are the commonalities Brian has seen in products that have insane retentive ability??
5.) Where does Brian stand on market size and the potential for market transition down the line? Does the market even need to be there today for it to be investable today?
Items Mentioned In Today's Episode:
Brian's Fave Book: Zero To One By Peter Thiel
Brian's Most Recent Investment: Luma: Fast, Reliable Wifi
As always you can follow The Twenty Minute VC, Harry and Brian on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!