Music NFTs & The Next Generation Of Music | Cooper Turley
In this episode of Empire, Jason and Santi are joined by Cooper Turley, aka Coopahtroopa, for a master class on music NFTs. We all listen to music every day, yet monetization for 99% of artists is abysmal. Coop explains how artists can leverage Web3 to maximize revenue, fan engagement and creativity.
We explore how music NFTs work, why they have value, which artists should participate and how Web3 will revolutionize the music industry. Cooper is an absolute expert, you won't want to miss it!
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Timestamps:
(00:00) Intro
(02:00) Coop Records & Intro to Music NFTs
(06:50) The Evolution of Music Monetization
(11:30) How to Value Music NFTs
(14:41) Artists as CEOs & the Music NFT Market
(22:59) Circle Ad
(24:41) Should Every Artist Create Music NFTs?
(28:57) Do Music NFTs Need Utility?
(37:40) One-of-Ones vs Collections
(41:35) AI-Generated Music & Virtual Artists
(47:05) Monetization, Fan Data and the Innovator's Dilemma
(53:16) Incubating Artists, Creator Equity Tokens & Community
(1:00:01) Tokenized Media & Rapid Fire Questions
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Follow Cooper: https://twitter.com/Cooopahtroopa
Follow Jason: https://twitter.com/JasonYanowitz
Follow Santi: https://twitter.com/santiagoroel
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Resources
Relics by Monstercat
https://relics.xyz/
Hume
https://www.wearehume.com/
Coop's Substack
https://thisweekinmusicnfts.substack.com/
Coop Records
https://www.cooprecords.xyz/
--
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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.
How data ownership redefines the relationship between artists and fans
Over the course of the past two decades, Grammy Award-winning DJ, André Allen Anjos (also known as RAC) has noticed a growing trend.
"There's been a trend since 2005 in the MySpace era, and all of that has been a trend towards sovereignty of an artist, of putting the artists on top," he says.
RAC is an advisor to Audius — a decentralized music streaming platform that raised $5 million last September from big names including Coinbase Ventures and Pantera Capital, along with popular artists such as Jason Derulo and Katy Perry.
In this episode of The Scoop, RAC and Audius Co-Founder and CEO Roneil Rumburg examine the limitations of centralized music streaming platforms and explain how data ownership in web3 allows artists to redefine their relationship to their fans.
Rumburg argues that centralized streaming platforms prevent artists from establishing a direct connection with their fanbase.
"There shouldn't be this sense of 'platform lock-in' that we have today on Spotify or places like that where, as a creator, you don't really know who your fans are, and you don't have the ability to port that fan base between experiences."
RAC has first-hand experience with this problem: while the DJ has 5.5 million followers on SoundCloud, his fanbase is "locked" into the platform. Artists "don't own that connection in any way," he says.
Audius is designed to avoid that, according to Rumburg.
"Our company could go away tomorrow, and all of this would keep working… From the artist's perspective, there's no lock in here. You can take your following and your data that you have here and use it anywhere else."
Episode 76 of Season 4 of The Scoop was recorded remotely with The Block's Frank Chaparro, Audius Co-Founder Roneil Rumburg and Grammy award winning DJ and Audius Advisor, RAC.
Listen below, and subscribe to The Scoop on Apple, Spotify, Google Podcasts, Stitcher or wherever you listen to podcasts. Email feedback and revision requests to podcast@theblockcrypto.com.
This episode is brought to you by our sponsors Chainalysis & IWC Schaffhausen
About Chainalysis
Chainalysis is the leading blockchain data platform. We provide data, software, services, and research to government agencies, exchanges, financial institutions, and insurance and cybersecurity companies in over 60 countries. Backed by Accel, Addition, Benchmark, Coatue, Paradigm, Ribbit, and other leading firms in venture capital, Chainalysis builds trust in blockchains to promote more financial freedom with less risk. For more information, visit www.chainalysis.com.
About IWC Schaffhausen
IWC Schaffhausen is a Swiss luxury watch manufacturer based in Schaffhausen, Switzerland. Known for its unique engineering approach to watchmaking, IWC combines the best of human craftsmanship and creativity with cutting-edge technology and processes. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant timepieces to sports watches. For more information, visit IWC.com
Does Decentralization Matter? | Kevin Owocki & Cooper Turley
What is most important in crypto? What wins out in the end? Today, we find out if user experience is more important than decentralization. As we progress through crypto's cambrian explosion, we often observe the tradeoff between immediate product viability and a 'no cutting corners' approach.
Taking the side of UX & a product-first mentality is Cooper Turley, a champion of the creator economy. Kevin Owocki—himself a schelling point for public goods—is defending decentralization and the merits of a values-first approach.
While exploring the roots of this tradeoff, we'll learn more about where we are as an ecosystem and where we are inevitably heading.
------ 📣 ZERION | Trade Across 7 Networks and 500+ protocols https://bankless.cc/Zerion
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🧙♂️ ALCHEMIX | SELF REPAYING LOANS https://bankless.cc/Alchemix
🦄 UNISWAP | DECENTRALIZED FUNDING https://bankless.cc/UniGrants
------ Timestamps:
0:00 Intro 5:45 Decentralization vs. Usability 10:15 Learnings with New Users 19:19 How Will Crypto Change the World? 25:10 Not Compromising on Values 32:25 Do Users Care About Values? 36:00 Where/When to Compromise 39:13 The Importance of DevTooling 41:00 Crypto's Trojan Horse 43:36 What Good UX Looks Like 48:55 Lowest Hanging UX-Fruit 50:39 How This All Comes to Fruition 53:11 2022 Crypto W Wishlist
------ Resources:
Cooper on Twitter: https://twitter.com/Cooopahtroopa
Kevin on Twitter: https://twitter.com/owocki
Foundation: https://foundation.app/
Soundxyz: https://www.sound.xyz/
Mirror: https://twitter.com/viamirror
Snapshot: https://snapshot.org/#/
Gnosis Safe: https://gnosis-safe.io/
----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures
Cooper Turley | Layer Zero
Cooper Turley is all in, all the time. He’s been that way since he was a kid. In the crypto space, it truly seems like he’s everywhere at once. He knows everyone and has his hands in nearly every relevant project.
However, none of this happened by chance. Cooper is a champion of the grinder mindset, and it echoes through everything he touches. His approach to his career, relationships, and self-improvement buzzes with a productive energy to build and bring value to all that he does. We all have something to learn from Cooper Turley.
As crypto continues to mature, it’s clear that big things are lined up for Cooper. We can’t wait to see what he comes up with next.
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🦁 BRAVE | THE BROWSER NATIVE WALLET https://bankless.cc/Brave
🦄 UNISWAP | DECENTRALIZED FUNDING https://bankless.cc/UniGrants
------ Topics Covered:
0:00 Intro 4:39 Cooper Turley & Runescpe 9:22 Grinding & Sports
13:18 Video Starts
15:19 College & Music 18:36 Mindfulness & Schedule 25:38 Crypto in 2017 33:26 Bear Market Building 40:59 Working on Everything 45:31 🔥_🔥 51:08 Hollywood Cooper IRL 57:48 Bull Market Behavior 1:00:49 Intersecting Crypto & Culture 1:05:14 A Horizontal Approach 1:12:01 On the Road 1:16:21 Closing & Disclaimers
------ Resources:
Cooper on Twitter: https://twitter.com/Cooopahtroopa?s=20
----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures
DAOs are crypto's most important innovation | Cooper Turley
In this episode of Empire Jason & Mike are joined by Cooper Turley an operator, advisor & thought leader in the fast evolving DAO ecosystem. Cooper has worked on projects such as Friends with Benefits, Forefront, Seed Club & many more. In this episode, Cooper shares his thoughts on the transition from web 2.0 to web 3.0, four steps to creating a DAO, the creator economy, how to invest in the ecosystem & the outlook for the rest of 2021.
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Avalanche:
Thank you to Avalanche for sponsoring Empire. Avalanche is one of the best and fastest growing smart-contract platforms in the industry.
Learn more about them at https://www.avax.network/
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ParaSwap’s state-of-the-art algorithm beats the market price across all major DEXs and brings you the most optimized swaps with the best prices, and lowest slippage.
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---
Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like Empire, visit http://blockworks.co/podcasts
Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!
Audius (with CEO Roneil Rumberg)
We sit down with Roneil Rumberg, the co-founder and CEO of Audius — the decentralized music platform which currently is likely the widest-adopted Web3 project in existence with over 6m active users. This conversation was AWESOME and covers everything from Silicon Valley history, to how the music industry works, to the technical aspects and challenges of building a Web3 project today. Huge thank you to Roneil for joining us, and we're looking forward to hearing more from Audius on Acquired in the years to come!
Sponsors:
Sierra: https://bit.ly/acquiredsierra
How Crypto Streaming Service Audius Hit Six Million Monthly Active Users - Ep.270
Audius, a blockchain native music streaming platform, hit six million monthly active users in August and announced a partnership with TikTok. Roneil Rumburg, co-founder and CEO of Audius, talks about how Audius works, AUDIO tokenomics, the give and take of decentralization, and more. Show highlights:
what problems Audius is solving for creators
how artists are utilizing crypto to connect with fans
how the crypto components of Audius fit together
what three utilities AUDIO, the native token of Audius, offers holders
why Audius requires over $500K in AUDIO tokens to run a node
why AUDIO’s inflation rate is higher than other popular tokens like Ethereum or Bitcoin
which portions of Audius are centralized versus decentralized
where the majority of Audius’s listens come from (hint: it’s not the app)
how Audius has created a “password” system to make blockchain technology easier to use for non-crypto natives
why Audius uses both Solana and Ethereum
how big-name artists like Diplo found their way onto Audius
how Audius makes it easier to upload music to TikTok
what’s next for Audius
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Episode Links
Roneil Rumburg
Twitter: https://twitter.com/roneilr
Audius
Website: https://audius.co/
Twitter: https://twitter.com/AudiusProject
Whitepaper: https://whitepaper.audius.co/AudiusWhitepaper.pdf
Discord: https://discord.com/channels/557662127305785361/806017242734395413
What is Audius?
Decrypt: https://decrypt.co/resources/what-is-audius-the-decentralized-music-sharing-and-streaming-service
Messari: https://messari.io/asset/audius/profile
Coindesk: https://www.coindesk.com/business/2020/11/11/audius-has-big-numbers-by-crypto-standards-but-can-it-take-on-soundcloud/
TikTok + Audius Coverage
Audius: https://twitter.com/AudiusProject/status/1427299274325323779
Rolling Stone: https://www.rollingstone.com/pro/news/tiktok-sounds-streaming-crypto-blockchain-nfts-audius-1211699/
General Coverage
6M monthly users
https://twitter.com/AudiusProject/status/1433248161443684356
Moving to Solana (Oct 2020):
https://www.coindesk.com/markets/2020/10/29/audius-the-decentralized-spotify-is-moving-part-of-its-service-to-solana-blockchain/
5M monthly users (Aug 5):
https://www.coindesk.com/markets/2021/08/05/blockchain-based-music-streaming-service-audius-up-to-5m-monthly-users/
Copyright nightmare (The Verge 2019)
https://www.theverge.com/2019/10/9/20905384/audius-blockchain-music-streaming-service-copyright-infringement-piracy
NFTs (April 2021)
https://decrypt.co/65808/crypto-streaming-music-service-audius-nfts
Token Drop (Oct 2020):
https://medium.com/audius/welcome-audio-to-mainnet-409009bc130c
https://decrypt.co/46390/audius-distributes-crypto-rac-deadmau5-listeners
Youtube + Audius project
https://youtubetoaudius.com/
Music Racer:
https://store.steampowered.com/app/893030/Music_Racer/
Raises
https://musically.com/2020/10/26/decentralised-streaming-service-audius-raises-another-1-25m/
https://techcrunch.com/2018/08/08/audius/
https://musically.com/2020/08/03/blockchain-music-service-audius-raises-3-1m-funding-round/
Node requirements:
https://blog.audius.co/posts/a-primer-on-audio-staking#:~:text=All%20node%20operators%20are%20required,cost%20slightly%20more%20to%20operate.
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CCP closes foreign IPO loophole + Audius’ Roneil Rumburg: decentralized project crash course | E1273
First Jason covers the CCP banning US IPOs for big tech companies, closing the VIE loophole (1:50), then Audius Co-Founder Roneil Rumburg joins (18:44) to talk about his "decentralized SoundCloud," how decentralized crypto projects actually work for investors and executives, and more!
DAO Panel | Kain Warwick, CoopahTroopah, Tracheopteryx
DAOs are heating up. In 2021, the tools and infrastructure surrounding DAOs have taken off at an incredible pace. Digital organizations have the potential to fundamentally change the way we coordinate as a species.
We bring on DAO experts Kain Warwick, Cooper Turley, and Tracheopteryx to provide insights into this budding movement.
What is different about DAOs? Why are we excited about them? ------ 📣 TracerDAO | Building DeFi Infrastructure. Join the Discord! https://bankless.cc/TracerDAO ------ 🚀 SUBSCRIBE TO NEWSLETTER: https://newsletter.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST: http://podcast.banklesshq.com/ 🎖 CLAIM YOUR BADGE: https://newsletter.banklesshq.com/p/-guide-2-using-the-bankless-badge ------ BANKLESS SPONSOR TOOLS:
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👻 AAVE | LEND & BORROW ASSETS https://bankless.cc/aave
🦄 UNISWAP | DECENTRALIZED FUNDING http://bankless.cc/uniswap
------ Topics Covered:
0:00 Intro 4:00 Kain, Cooper, and Trach 6:32 Are DAOs Different? 10:55 Leadership in DAOs 16:32 Keys to a Successful DAO 23:08 Purpose and Values 29:13 Optimal DAO Size 36:20 The Goal of DAOs 41:00 Does Coin Voting Suck? 51:49 The DAO Lifestyle 57:21 Fluidity, Growth, and Community 1:04:07 The A in DAO 1:10:45 Slaying Moloch 1:15:11 How DAOs Change Lives 1:19:32 Closing & Disclaimers
------ Resources:
Kain on Twitter https://twitter.com/kaiynne?s=20
Cooper on Twitter: https://twitter.com/Cooopahtroopa?s=20
Tracheopteryx on Twitter: https://twitter.com/tracheopteryx?s=20
----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures
TOP SIGNAL: DAO Dudes | Cooper Turley, Lucas Campbell, Callum Gladstone, James Waugh
Join Michael Wong and David Hoffman as they attempt to make a show about comedy and crypto! Subscribe to the Top Signal RSS Feed: https://podcasts.apple.com/us/podcast/top-signal/id1574944825
GUESTS @Cooopahtroopa @0x_Lucas @BlockchainJames @gladstonecallum
------ 🚀 SUBSCRIBE TO NEWSLETTER: https://newsletter.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST: http://podcast.banklesshq.com/ 🎖 CLAIM YOUR BADGE: https://newsletter.banklesshq.com/p/-guide-2-using-the-bankless-badge -----
Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures
TOP SIGNAL: DAO Dudes | Cooper Turley, Lucas Campbell, Callum Gladstone, James Waugh
Join Michael Wong and David Hoffman as they attempt to make a show about comedy and crypto!
Subscribe to the Top Signal RSS feed!
https://podcasts.apple.com/us/podcast/top-signal/id1574944825
GUESTS: @Cooopahtroopa @0x_Lucas @BlockchainJames @gladstonecallum
------ 🚀 SUBSCRIBE TO NEWSLETTER: https://newsletter.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST: http://podcast.banklesshq.com/ 🎖 CLAIM YOUR BADGE: https://newsletter.banklesshq.com/p/-guide-2-using-the-bankless-badge -----
Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures
TOP SIGNAL: DAO Dudes | Cooper Turley, Lucas Campbell, Callum Gladstone, James Waugh
Join Michael Wong and David Hoffman as they attempt to make a show about comedy and crypto! Subscribe to the Top Signal RSS feed! https://podcasts.apple.com/us/podcast/top-signal/id1574944825
GUESTS @Cooopahtroopa @0x_Lucas @BlockchainJames @gladstonecallum
------ 🚀 SUBSCRIBE TO NEWSLETTER: https://newsletter.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST: http://podcast.banklesshq.com/ 🎖 CLAIM YOUR BADGE: https://newsletter.banklesshq.com/p/-guide-2-using-the-bankless-badge -----
Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures
The Creator Economy | Jesse Walden, Li Jin, Cooper Turley
Come learn and hear about what the Creator Economy is, and what it has in store for our industry!
Li Jin: @ljin18
Jesse Walden @jessewldn
Cooper Turley: @Cooopahtroopa
------ 🚀 SUBSCRIBE TO NEWSLETTER: https://newsletter.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST: http://podcast.banklesshq.com/ 🎖 CLAIM YOUR BADGE: https://newsletter.banklesshq.com/p/-guide-2-using-the-bankless-badge ------ BANKLESS SPONSOR TOOLS:
💰 GEMINI | FIAT & CRYPTO EXCHANGE https://bankless.cc/go-gemini
🔀 BALANCER | EXCHANGE & POOL ASSETS https://bankless.cc/balancer
👻 AAVE | LEND & BORROW ASSETS https://bankless.cc/aave
🦄 UNISWAP | DECENTRALIZED FUNDING http://bankless.cc/uniswap
------ 📣 Ledger | Securely Exchange with Paraswap https://bankless.cc/LedgerYT2 ------ The Creator Economy Panelists: Cooper Turley, Li Jin, Jesse Walden
The Creator Economy naturally erupts with the internet. Specialization allows creatives – artists, content creators, and everything in between – to carve out increasingly specific niches and build curated cultural communities. Art in all forms has an opportunity to blossom with the coordinative capacity of modern technology, and every active participant is inherently a creator. Smartphones and social media make everyone journalists, photographers, actors, and commentators simultaneously.
With this budding paradigm, ownership of creations is paramount. The crypto industry lends itself elegantly to this need, blending creation and ownership. Web 2 has witnessed an explosion of distributed content, but centralized platforms determine the nature of how it plays out. Crypto offers a natural evolution to the creator economy, enriching the relationship between creator and community.
This conversation takes a wide lens to the intersection of culture and the crypto industry. From MySpace to Instagram to Patreon, the ebbs & flows of internet culture and economy moves at a blistering pace. Our experienced panelists break these things down and discuss where we're going.
------ Resources:
Li on Twitter: https://twitter.com/ljin18?s=20
Jesse on Twitter: https://twitter.com/jessewldn?s=20
Cooper on Twitter: https://twitter.com/Cooopahtroopa?s=20
------ Topics Covered:
0:00 Intro 4:30 Cooper, Li, and Jesse 7:30 What is the Creator Economy? 14:32 Evolving Creator and Community 21:31 Creator First vs. Platforms 28:35 The Internet Dream 36:16 Evolving Platforms 43:00 Sovereign Creation 47:19 DAOs and the Creator Economy 55:30 Creator Economy Platforms 59:27 Get Involved 1:02:08 Closing & Disclaimers
----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures