The Interview: The Netflix Chief’s Plan to Get You to Binge Even More
We’re off for the Fourth of July, but what’s a better tribute to America than a conversation about the technology that enables us to endlessly stream TV from the couch? This week, we’re bringing you an episode we enjoyed from the recently debuted New York Times podcast The Interview. Lulu Garcia-Navarro interviews Ted Sarandos, co-chief executive of Netflix, about his early days working in a video store, shows to fold your laundry to and the future of the entertainment industry.
Guest:
Ted Sarandos, Co-CEO of Netflix
Additional Reading:
“The Interview”: Ted Sarandos’s Plan to Get You to Binge Even More Netflix
Can Japan’s First Same-Sex Dating Reality Show Change Hearts and Minds?
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'The Interview': Ted Sarandos’s Plan to Get You to Binge Even More
Netflix won the streaming battle, but the war for your attention isn’t over.
More Burn Book with Ted Sarandos
We continue Kara's tour of her memoir Burn Book: a Tech Love Story as she gets candid with Netflix co-CEO Ted Sarandos about the nonsensical nature of 1990s/early 2000s tech culture, how technology disrupted media, where Kara's candor comes from and Ted's short-lived career as a journalist.
This interview was taped at Live Talks LA on March 4,2024.
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Tyler Perry and Netflix's Ted Sarandos: Amplify the untapped audience
To achieve true cultural impact, follow authentic storytelling and spot untapped consumer needs. Recorded live at the Masters of Scale Summit in San Francisco, filmmaker and entrepreneur Tyler Perry and Netflix’s co-CEO Ted Sarandos talk with host Reid Hoffman about redefining culture, evaluating the playing field, and ignoring conventional wisdom. Sarandos explains how scaling the personal touch of curation and taking risks evolved Netflix into a streaming juggernaut. Perry shares insights about the importance of ownership and how creating his own seat at the table spawned the largest film production company in the U.S.
Read a transcript of this episode: https://mastersofscale.com/
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a16z Podcast: The Internet of Taste, Streaming Content to Culture
Once upon a time it was inconceivable that a company in Silicon Valley could make content that was any good; the running joke, shares Marc Andreessen, "was like, what are we gonna do -- we're gonna film a router instruction manual? It was just an absurd idea!" It was also inconceivable at one point (before downloading, let alone before streaming), that an internet company could really do video on the internet. "But Reed talked about it to me like he was telling me the sky is blue," reflects Netflix chief content officer Ted Sarandos, "and it stuck with me because nobody ever changed the world without telling someone they were gonna do it first, and I bet it sounded crazy." Now, with over 117 million subscribers in 190 countries and investments over $7B in original content, Netflix is arguably catalyzing the most dramatic period of change in the television and video industry since the arrival of color TV (and maybe even before that).
But how did the company know where to go next, and when, and how? How did they make decisions about the risk/reward tradeoffs, whether it was purchasing a five-part (Marvel universe) franchise at once or betting not just on proven but as yet unknown talent (Stranger Things)? And how did Sarandos (and Netflix for that matter) get there, coming from the very edges of the entertainment industry? This episode of the a16z Podcast covers all this and more, including the business of creativity, changing company cultures, and even the changing culture of taste as content travels across both time and place. The conversation is based on a Q&A from our annual Summit events, which bring together large companies, finance investors, academics, and startups to talk all things innovation.
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