The age of surveillance capitalism author Shoshana Zuboff considers whether "data is the new oil" and explains how data collection has fundamentally changed the economy and how big companies interact with consumers. Shoshana Zuboff breaks down how to define, understand and fight surveillance capitalism. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Harvard Business School professor emerita Shoshana Zuboff talks with Recode's Kara Swisher about her new book, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. In this episode: Zuboff's background and why she wrote the book; how the economy got digitized; maximizing shareholder value "scraped the life out of so many of our institutions and our businesses"; how surveillance capitalism was invented; why Zuboff uses the term "surveillance capitalism"; how tech companies are like magicians (and not in a good way); and what the hell do we do about this? Learn more about your ad choices. Visit podcastchoices.com/adchoices