Making Tokenization a Reality: Bringing Assets Onchain
Speakers: Samara Cohen, Jason Yanowitz
This is a panel from DAS New York 2026. To explore more Blockworks events, visit blockworks.co/events
Gm! This week we're joined by Samara Cohen to discuss BlackRock's crypto strategy in 2025. We deep dive into the success of the Bitcoin ETP launches, investor demand for crypto, why Samara is bullish on tokenization, how to bridge traditional assets onchain & much more. Enjoy!
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Zenrock is a permissionless, decentralized custody network backed by 1RoundTable Partners, 10T, Maven11, and Spartan. Live on Jupiter, $ROCK is the native token for transactions within the Zenrock ecosystem and secures Zenrock’s decentralized custody network.
The first application launching on Zenrock is zenBTC – yield-bearing Bitcoin on Solana. zenBTC will be live in April 2025.
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Timestamps:
(0:00) Introduction
(07:48) What Are ETFs vs ETPs?
(12:00) A New Regime For Markets
(14:31) Ads (Aptos, Zenrock)
(15:51) Active vs Passive Investing
(18:44) BlackRock's Bitcoin ETP Launch
(24:53) Why Was The IBIT Launch So Successful?
(29:00) Ads (Aptos, Zenrock)
(30:20) Investor Demand For Bitcoin
(33:34) How Does Bitcoin Trade During A Market Sell Off?
(37:37) Who Is Actually Buying The Bitcoin ETP?
(39:04) Was The Ethereum ETP Launch Successful?
(41:19) Investor Demand For Crypto
(46:27) Ads (Falcon x, Token.com)
(47:54) Why BlackRock Is Bullish On Tokenization
(53:46) How To Bridge Assets Onchain
(01:00:34) BlackRock's 10 Year Vision For Crypto
(01:07:24) Does Speculation Drive Adoption?
(01:09:16) Final Thoughts
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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.
In this episode of Bankless, Samara Cohen, BlackRock's Chief Investment Officer of ETFs and Index Investments, discusses how ETFs and blockchain are revolutionizing finance. We explore Bitcoin and Ether ETFs as bridges between crypto and TradFi, blockchain's role in market modernization, and how ETFs enhance transparency and diversification. Cohen also shares insights on upcoming regulations and the importance of education in driving crypto adoption.
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------ TIMESTAMPS
00:00:00 Intro 00:06:59 Role of Market Modernizer 00:09:12 Blockchains and ETFs Future 00:12:54 "Blackrock" Blockchain? 00:16:09 ETF Progress Check 00:19:22 Bitcoin & Ether ETFs Updates 00:24:08 Blackrock on Cryptos/ETPs 00:27:47 Blackrock's Research Audience 00:29:26 2025 ETF Predictions 00:33:21 Blackrock's Effect on Options 00:36:06 Options Unlock Opportunities 00:40:28 "Price is Best Marketing" 00:42:42 Upgrading ETF Protocols 00:44:49 Blackrock’s Other ETFs Plan 00:54:11 New Administration Impact 00:58:11 Blackrock's 2025 Outlook 01:00:30 Digital Assets & ETF Teams 01:03:33 Samara's Next Guest 01:05:55 Samara on 2025 Excitement 01:09:02 Closing & Disclaimers
------ RESOURCES
Samara Cohen https://www.linkedin.com/in/samara-epstein-cohen-9a661b76/
Black Rock Research Paper https://www.blackrock.com/institutions/en-us/strategies/diversified-strategies
------ Not financial or tax advice. See our investment disclosures here: https://www.bankless.com/disclosures