'The Interview': What Is YouTube’s Dominance Doing to Us? We Asked Its C.E.O.
Neal Mohan on A.I. slop, parental controls and his platform’s impact on our lives. Thoughts? Email us at theinterview@nytimes.com Watch our show on YouTube: youtube.com/@TheInterviewPodcast For transcripts and more, visit: nytimes.com/theinterview Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm...
YouTube CEO Neal Mohan on AI, Censorship & the Future of Creators
(0:00) Introducing YouTube CEO Neal Mohan
(1:08) YouTube's revenue split with creators
(7:30) How Neal thinks about enabling monoculture and connective threads at YouTube
(11:23) Censorship on YouTube, demonetization decisions, dealing with different regimes and laws globally
(19:58) YouTube TV, YouTube Premium, and channel subscriptions
(24:00) Generative AI on YouTube: labeling AI, likeness concerns, possibilities
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YouTube Goes all in with Shorts!
The big news last week was that YouTube is finally turning on monetization with YouTube Shorts. Marques sat down with Chief Product Officer Neal Mohan at the YouTuber Creator Summit to discuss all of the details and find out how it works. Then Marques and Andrew break down what it all means before briefly getting into what has been going on at Twitch over the last weeks.
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YouTube chief product officer Neal Mohan on new features for creators in 2022
Verge editor-in-chief Nilay Patel and streaming reporter Catie Keck talk with YouTube Chief Product Officer Neal Mohan about new features coming to YouTube: more tools for Shorts, interactive live streaming, a new YouTube TV interface, and more.
Further reading:
YouTube is adding new ways for creators to make money with Shorts and shopping
YouTube TV to finally add picture-in-picture on iOS
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YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators
On today’s episode I’m talking with Neal Mohan, the chief product officer at YouTube. And there’s a lot to talk about – YouTube is announcing a $100 million fund to begin paying creators who use YouTube Shorts, which is its competitor to TikTok. YouTube remains the default video hosting platform for the entire internet, in a way can feel almost invisible, like it’s a utility, like water, or electricity. And on top of all that, there are YouTubers – that particular kind of influencer at the center of the creator economy – the people who have turned YouTube not only into a career, but multimillion dollar businesses that extend into everything from merch drops to cheeseburger restaurants. When people talk about creators and the creator economy, they’re often just talking about YouTube.
YouTube as a whole continues to grow in massive ways – in Google’s last earnings report, YouTube reported 7b in advertising revenue alone, which means it’s a business that is now as big or bigger than Netflix. YouTube is big – just like this conversation.
Links:
YouTube creators can now get $10,000 per month for making Shorts - https://www.theverge.com/e/22370332
Google sets all-time records as search and YouTube profits soar - https://www.theverge.com/e/22360633
"Me at the Zoo" - https://www.youtube.com/watch?v=jNQXAC9IVRw
Instagram launches reels, it's attempt to keep you off TikTok - https://www.theverge.com/e/21118158
YouTube launches Capture, a video recording and enhancing app for iOS - https://www.theverge.com/e/3541449
Instagram says its algorithm won’t promote Reels that have a TikTok watermark - https://www.theverge.com/e/22038373
Patreon CEO Jack Conte on why creators can’t depend on platforms - https://www.theverge.com/e/22307696
YouTube may push users to more radical views over time, a new paper argues - https://www.theverge.com/e/20600060
Examining the consumption of radical content on YouTube - https://www.pnas.org/content/118/32/e2101967118
Read the transcript: https://www.theverge.com/e/22370337
Decoder is produced by Creighton DeSimone, Alexander Charles Adams and Andrew Marino. And we are edited by Callie Wright. Our music is by Breakmaster Cylinder.
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