Brands are racing to show up in AI search
You've probably heard of search engine optimization, or SEO. That's what you need to do to get your shoe brand or your coffee shop or your public radio show picked up and pushed out by a search engine. Now, with more people using AI to search for things, these brands have to work on what's being called AEO, or "answer engine optimization." When someone asks Chat GPT "where do I get good coffee in Baltimore?" Your brand shows up. Marketplace’s Stephanie Hughes spoke with Erin Griffith, a reporter at the New York Times, about what companies can do to make the AI look their way.
Bluesky’s Big Bet + Are Deals Dead in Silicon Valley?
Bluesky, the Twitter spin-off, is now open for public sign-ups. Can its dreams of decentralization fix social media? We talk with CEO Jay Graber. Then, New York Times reporter Erin Griffith on how Adobe’s failed acquisition of Figma has spooked tech companies and upset Silicon Valley’s startup pipeline. And finally, updates on ancient scrolls and artificial intelligence, Google’s chatbots, and the fight between record companies and TikTok.
Today’s guests:
Jay Graber, CEO of Bluesky
Erin Griffith, reporter for The New York Times
Additional Reading:
What Is Bluesky and Why Are People Clamoring to Join It?
After Its $20 Billion Windfall Evaporated, a Start-Up Picks Up the Pieces
First passages of rolled-up Herculaneum scroll revealed
Google Releases Gemini, an A.I.-Driven Chatbot and Voice Assistant
Universal Music Group Pulls Songs From TikTok
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N.Y.C. Says Airbn-bye + How Far Would You Go for a GPU? + The A.I. Songs of the Summer
Are New York City’s new rules for short-term rentals like Airbnb effectively a ban? And will they accomplish what proponents want them to? Then, The New York Times tech reporter Erin Griffith on Silicon Valley’s mad dash for GPUs. And finally, we take stock of the A.I. songs of the summer and discuss YouTube and Universal Music Group’s plan to make synthetic voices profitable.
On Today’s Episode:
Erin Griffith is a New York Times journalist based in the San Francisco bureau, where she reports on technology start-ups and venture capital.
Additional Information:
New York City’s new regulations for short-term rentals go into effect soon.
Start-ups are on a “desperate hunt” for GPUs. (There’s even a song about it.)
Creators are using A.I. voices to imitate Freddie Mercury, Johnny Cash, Eric Cartman from “South Park,” and others.
Google and YouTube have different approaches to compensating creators whose work is used to train A.I. tools.
Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.
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RIP Blue Checks, The Open Letter To Stop AI, Startup Funding After SVB
Erin Griffith is a reporter at the New York Times. She joins Big Technology Podcast to break down the week's news. We cover: 1) The end of Blue Check verification on Twitter for notable users. 2) The open letter to stop AI research processing beyond its current state. 3) Whether we could stop developing AI technology, even if we wanted to. 4) Italy's plan to stop ChatGPT. 5) Police departments using facial recognition to make wrongful arrests. 6) The rising field of 'prompt engineers.' 7) Startup funding after SVB 8) The continuing wind down of SPACs. 9) Gweneth Paltrow's victory in her skiing trial.
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Inside The Theranos Trial — With Erin Griffith of The New York Times
Erin Griffith is the New York Times reporter at the trial for Theranos founder Elizabeth Holmes. She joins Big Technology Podcast to bring us inside the courtroom, explaining why Holmes is on trial and whether she'll be a rare founder to face consequences for misleading investors. We also discuss whether Holmes is emblematic of the venture capital world's downsides, or an outlier.
You can find Erin on Twitter, @eringriffith
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