#282 Chris O'Neill: How GrowthLoop is Using Agentic AI for Real-Time, Personalized Marketing
Marketing is changing forever.
In this episode of Eye on AI, host Craig Smith sits down with Chris O'Neill, CEO of GrowthLoop and board member at Gap, to explore how agentic AI and GrowthLoop's Compound Marketing Engine are transforming the way brands connect with their customers.
Chris shares how GrowthLoop applies AI on top of modern data clouds like Snowflake, BigQuery, and Databricks to automate audience targeting, personalize campaigns in real time, and accelerate experimentation loops.
He explains why speed and iteration matter more than ever, how companies like Allegro doubled their return on ad spend with GrowthLoop, and why the future of marketing belongs to brands that embrace agentic AI.
If you're a marketer, technologist, or business leader looking to stay ahead in the age of AI, this conversation is packed with practical insights you can't afford to miss.
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20VC: Evernote CEO on Why You Play For The Front of Your Jersey Not The Back, Why Success Is A Team Sport & Why Leadership Should Accept The Negative Consequences In All Situations
Chris O'Neill is the CEO @ Evernote, the productivity powerhouse allowing millions of users around the world to remember everything. They have raised over $160m in VC funding from some of the best in the business including the likes of Sequoia Capital. As for Chris, prior to Evernote, he spent over 10 years at Google including roles as Managing Director of Google Canada and global business operations at Google X. Whilst at Google Chris saw the hyper growth of the company from startup t a global behemoth.
In Today's Episode You Will Learn:
1.) How Chris made his way into startups and came to be CEO @ Evernote?
2.) Chris has previously said 'the team you build is the culture you build'. How does Chris look to build high-performance teams that can scale differing stages of company growth? Are individuals destined to fit one stage of company growth?
3.) How does Chris look to balance the immediacy of short terms actions and events with the grander vision and longer term in mind? What are the challenges? What strategies can be done to ensure both short and long term goals are addressed?
4.) How does Chris approach product line expansion? When is the right time and reason to expand the product line? How can this be communicated and executed across the broader team?
5.) Chris has previously said he 'learned more from sport than he did from school'. What were Chris major takeaways from sport? How can they be applied to business and his role @ Evernote today?
Items Mentioned In Today's Show:
Chris' Fave Book: A Prayer For Owen Meaney, Zone to Win
Chris' Fave Blog: Benedict Evans
As always you can follow Harry, The Twenty Minute VC and Chris on Twitter here!
Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.
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