Evernote

Marketing is changing forever. In this episode of Eye on AI, host Craig Smith sits down with Chris O'Neill, CEO of GrowthLoop and board member at Gap, to explore how agentic AI and GrowthLoop's Compound Marketing Engine are transforming the way brands connect with their customers. Chris shares how GrowthLoop applies AI on top of modern data clouds like Snowflake, BigQuery, and Databricks to automate audience targeting, personalize campaigns in real time, and accelerate experimentation loops. He explains why speed and iteration matter more than ever, how companies like Allegro doubled their return on ad spend with GrowthLoop, and why the future of marketing belongs to brands that embrace agentic AI. If you're a marketer, technologist, or business leader looking to stay ahead in the age of AI, this conversation is packed with practical insights you can't afford to miss. Stay Updated: Craig Smith on X:https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI

Chris O'Neill

CEO

EvernoteGrowthLoopPortag3 Ventures

For our Wednesday show this week, Natasha and Alex Chris had prior Equity guest Phil Libin back for a chat. Libin was first on our show a while back to chat about his startup studio. But since then, he's been a little busy. You may recall that mmhmm, Libin's project to build a better video communication service, raised $100 million the other week. And we here on the Equity pod made a little bit of fun at the number. It was just so very much money for a roughly one year old company. What was the company going to use it for? Well, Libin's folks got in touch and so we decided to just have him on to chat. And we wanted him back because he was one of the most memorable guests on the show, frankly, thanks to his candor the last time around. So, what did we get into? A refresh on the mmhmm story, and notes from Libin about what's ahead for his company. It certainly has the cash to pursue its vision. But as we learned, building software for a variety of platforms comes with challenges. Challenges that are ameliorated by having lots of smart staff. So, that's where the money is going. Regardless, it was good sporting of Libin to come back for another chat. Equity is back Friday morning with our news roundup. Make sure to follow the show on Twitter, as we're doing the odd Twitter space that you won't want to miss. Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products. Learn more about your ad choices. Visit megaphone.fm/adchoices

Phil Libin

CEO

All TurtlesmmhmmGeneral CatalystEvernote

Phil Libin is the Founder and CEO @ mmhmm, the app that allows you to level up your remote presentations, making high-quality video content in minutes. To date, Phil has raised over $30M for the company from an incredible investor base including Sequoia, Kevin & Julia Hartz, Tony Fadell, Instagram's Kevin Systrom and Mike Krieger and Brianne Kimmel. Prior to mmhmm, Phil was a Managing Director @ General Catalyst and prior to his time in venture, Phil most famously founded Evernote, where he led the business with phenomenal success, as CEO for over 8 years. In Today's Episode You Will Learn: 1.) How Phil made his way into the world of startups, came to found Evernote and how that led to his founding of mmhmm, most recently? 2.) How would Phil describe his management style today? How has it changed over time? Why does Phil believe shortcuts are the greatest mistakes startups make? What does Phil believe you can vs cannot take shortcuts on? What have been some real world lessons there? 3.) What were Phil's biggest takeaways from his time in venture? How did it change his operating mindset? Does Phil believe there is an incentive misalignment between founder and VC? Why is Roelof Botha the best board member Phil has worked with? What makes him so special? 4.) How does Phil think about the unbundling/verticalisation of Zoom? How does he predict the market evolving? How does Phil see the differing usage patterns between consumer and business? Why does Phil believe more can be learned from looking at similarities and not differences? 5.) What does Phil believe are the two classes of mistakes when scaling startups? What have been Phil's biggest lessons on acquiring and retaining the best talent? How does Phil create an environment of dissent where anyone can bring their entire self and beliefs to the table? Item's Mentioned In Today's Episode Phil's Favourite Book: Kafka on the Shore As always you can follow Harry and The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

Phil Libin

CEO

All TurtlesmmhmmGeneral CatalystEvernote

Chris O'Neill (Google, Evernote) shares his lessons from previous downturns and how to chart a new course for growth in today's changing market. This episode is an excerpt from Chris's session at SaaStr Summit: The New New in Venture. Full video: https://youtu.be/ZYdcMpAFQas Podcast transcript: https://www.saastr.com/saastr-podcasts-for-the-week-with-chris-oneill-and-jason-lemkin/

Chris O'Neill

CEO

EvernoteGrowthLoopPortag3 Ventures

All Turtles CEO Phil Libin answers questions from founders: should early-stage founders prioritize data or instincts, building global products, ML risks, thoughts on remote work Join the TWiST Slack: https://launchevents.typeform.com/to/kLq5Bi Mentioned during the AMA: Phil's First appearance on TWiST: https://www.youtube.com/watch?v=pSYdwNHCmJA Phil presents his state machine that answers all growth questions: https://www.youtube.com/watch?v=UjyhDOb_j1I All Turtles Product Taxonomy podcast: https://www.all-turtles.com/podcast/episode-50-product-taxonomy-how-we-classify-product-pitches/ Questions: 1:03 Knyck: In your state machine model, how early should companies prioritize looking into resurrection, lines 5&9, of inactive users into low and high-value users? 2:36 David: Thoughts on Notion? I’ve been an Evernote user since ’08 but Notion seems to be winning over some Evernote fans. 3:11 Tom: 1) As CEO, what brings you the most joy as a CEO, any examples? 2) As a Software Engineer, what was one of the most difficult things you had to overcome? 3) What’s one thing early founders don’t think is as important as it really is? (Besides culture) 9:54 Graham: During the early days (pre-product market fit), do you think that more metrics are always better for founders, or would you recommend focusing on those north star metrics that can keep founders focused on the most important business levers? 12:32 Craig: How have any setbacks or failures in the past changed the way you approached problems or roadblocks. What changes will you make after COVID? 17:04 Andrii: How would you compare Notion vs Roam research vs Evernote? What are some strong and weak features of each platform? 18:26 Jeff: Have you completed your goal yet of 1 pull up? 19:36 Sina: As you said: “Many companies focus on just one market and build up from there” but you guys invest in a global presence early on in the process and tried to have users from the Asia Pacific regions from the early days. How did you guys manage to do that? Was it only marketing campaigns or did you guys have strategic partners in that region? 23:31 Tatiana: Do you consider in this matter taking some mentoring as a real addressed help? If so, I would like to take this opportunity to apply for your mentoring, if possible. What will be the best way to contact you and introduce myself? 24:39 Luke: Which products being developed at All Turtles are you most excited about? 27:59 Presh: What’s your framework for deciding which products/problems you’d like to focus on/solve at All Turtles? 30:47 Catharine: Aside from changing how you eat, what are the other two things you’ve done that have transformed your life? 32:53 Jason: Can you talk about your massive weight loss and how that did/didn’t impact you as a founder/leader? Do you think you were perceived differently based on your weight as a founder/leader? 38:02 Alex: We’re building a real-time platform called answerable and we’re wondering at what critical tipping point a platform has enough data to really derive good insights? 40:49 Alex: What would you suggest for a very regulated company (SEC) where user testimonials + referrals are either straight up not allowed or require super fine inspection to avoid being sued? 42:12 Juan Juan: I remember your story when you were planning to close down Evernote then an Angel came to your rescue writing a check that gave you the runway to success. How did that happen and what were you feeling at that time? 44:04 Vitaly: How do you estimate tech risks while investing/building a ML product? 47:08 Tammy: Will remote work actually be permanent? 48:51 Vince: After scaling Evernote and then working as a VC, I’d assume you’d advise many companies not to go the VC funding route,

Phil Libin

CEO

All TurtlesmmhmmGeneral CatalystEvernote

1:03 Jason intros Phil Libin from LAUNCH Scale 2019 1:51 Phil Libin on "The State Machine that Answers All Growth Questions" 32:40 Jason joins Phil on stage for Q&A 39:56 Jason intros Phil (NFX), Rebecca (Canvas Ventures) & Dave (Freestyle Capital) 41:34 Transitioning from founder to VC 44:08 How to let a founder know when they are headed down the wrong path 47:42 At what stage does a founder have to change their mindset? 49:49 Dave Samuel on Airtable CEO Howie Liu not taking his advice and succeeding anyway 52:21 How Rebecca Lynn recruited current LendingClub CEO Scott Sanborn in the early days 55:39 Should startups still relocate to the Bay Area under any circumstances? 1:03:40 How are VCs dealing with the influx in the number of startups over the past 10 years? 1:13:23 LAUNCH Scale Partner Talk: Lever CTO Nate Smith

Phil Libin

CEO

All TurtlesmmhmmGeneral CatalystEvernote

Pete Flint

General Partner

NFX

Rebecca Lynn

General Partner

Canvas Ventures

Dave Samuel

Partner

Freestyle Capital

Nate Smith

CTO

Lever

Phil Libin is the Co-Founder & CEO @ All Turtles, the startup that believes they have a better way to make technology products, placing products first and companies later. Today they are building AI products in San Francisco, Paris and Tokyo. As for Phil, prior to All Turtles he was a Managing Director @ General Catalyst. Before that he spent 23 years founding different companies including founding Evernote, taking it from idea generation to productivity powerhouse raising over $160m in VC funding in the process, from some of the very best including Sequoia Capital. Phil is also an extremely successful angel with a portfolio including Gusto, TellApart and Binary Thumb just to name a few. In Today's Episode You Will Learn: 1.) How Phil made his way into the world of tech startups many years ago, how that led to his entering VC with General Catalyst and to now, founding All Turtles? 2.) How does Phil assess the state of Silicon Valley today? Why does Phil believe that Silicon Valley has been becoming increasingly redundant over the last 20 years? Why does Phil argue that the VC Silicon Valley model has been primarily effective at serving it's own needs? What needs to occur for this to change? 3.) Why does Phil argue that the balance of power between startups and incumbents is shifting for 5 core reasons? Why does Phil believe that the data incumbency argument with AI startups is largely overstated and a fear tactic? How does Phil believe people's attitude toward working for incumbents has been shifting over the last few years? 4.) Why does Phil believe that the concept of a "company" is fundamentally outdated? What is so broken about this model? What does Phil believe will be the model of the future for the world's best product creators? Why does the idea of a generalist VC in this model largely not make logical sense to Phil? What does Phil believe the future of VC is? 5.) Why does Phil believe that his time in VC has made him a better CEO than even his time in operations? What have been his core learnings? How has his operating mindset fundamentally shifted? Why does Phil argue the core role of the CEO is not management upscaling? Why does Phil argue it is wrong to assume the only mindset is growth? Items Mentioned In Today's Show: Phil's Fave Book: Clock of The Long Now As always you can follow Harry, The Twenty Minute VC and Phil on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

Phil Libin

CEO

All TurtlesmmhmmGeneral CatalystEvernote

Chris O'Neill is the CEO @ Evernote, the productivity powerhouse allowing millions of users around the world to remember everything. They have raised over $160m in VC funding from some of the best in the business including the likes of Sequoia Capital. As for Chris, prior to Evernote, he spent over 10 years at Google including roles as Managing Director of Google Canada and global business operations at Google X. Whilst at Google Chris saw the hyper growth of the company from startup t a global behemoth. In Today's Episode You Will Learn: 1.) How Chris made his way into startups and came to be CEO @ Evernote? 2.) Chris has previously said 'the team you build is the culture you build'. How does Chris look to build high-performance teams that can scale differing stages of company growth? Are individuals destined to fit one stage of company growth? 3.) How does Chris look to balance the immediacy of short terms actions and events with the grander vision and longer term in mind? What are the challenges? What strategies can be done to ensure both short and long term goals are addressed? 4.) How does Chris approach product line expansion? When is the right time and reason to expand the product line? How can this be communicated and executed across the broader team? 5.) Chris has previously said he 'learned more from sport than he did from school'. What were Chris major takeaways from sport? How can they be applied to business and his role @ Evernote today? Items Mentioned In Today's Show: Chris' Fave Book: A Prayer For Owen Meaney, Zone to Win Chris' Fave Blog: Benedict Evans As always you can follow Harry, The Twenty Minute VC and Chris on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Zoom is the No 1 Video and WebConferencing Service, providing one consistent enterprise experience that allows you to engage in an array of activities including online meetings, video webinars, collaboration-enabled conference rooms and business instant messaging. Plus, it is the easiest solution to use, buy and scale with the most straightforward pricing. Do not take our word for it, Zoom's their partnership with Sequoia in their latest 100m funding round says it all. Zoom is a must for your business. ViewedIt is a free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. Plus, with built-in tracking powered by the Vidyard platform, video creators will know who is watching what, and which video messages resonate with viewers. They'll receive immediate playback notifications that will eliminate the wondering of whether the recipient received or watched their content. Find out more and download ViewedIt for free at vidyard.com/viewedit.

Chris O'Neill

CEO

EvernoteGrowthLoopPortag3 Ventures

Phil Libin is Managing Director @ General Catalyst and Founder and Executive Chairman @ Evernote. At Evernote, Phil took the company from idea generation to productivity powerhouse allowing millions of users around the world to remember everything and in the meantime, providing Evernote with over $160m in VC funding from some of the very best including Sequoia Capital. Now in the world of VC, Phil has a particularly fondness towards all things bots, a theme we discuss heavily today. Phil has also made several angel investments in the likes of Gusto, TellApart and Binary Thumb just to name a few. In Today's Episode You Will Learn: 1.) How Phil made his way from Founder @ Evernote to Managing Director @ General Catalyst? 2.) Niko Bonatsos, Managing Director @ General Catalyst asks: What were your biggest takeaways from your time with Evernote that lend to you being a better investor? What are the biggest surprises about the move into VC? 3.) Why have we seen an explosion of hype and excitement around the bot space over the past year? What was the catalyst for the rise of the bot? 4.) Why are we not there yet with bots? Should all be conversational? How does the infancy of messaging platforms affect the rise of bots? What unsolved technical challenges remain? 5.) Will the transition to bots and conversational interfaces represent a major point of disruption or more of an evolution in the interface paradigm? Items Mentioned In Today's Show: Phil's Fave Blog: The Economist Phil's Fave Book: The Three Body Problem Phil's Most Recent Investment: Sunflower Labs As always you can follow Harry, The Twenty Minute VC and Phil on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. The Simba Hybrid. The most advanced mattress in the world. With a unique combination of two thousand five hundred conical pocket springs and responsive memory foam, it offers the perfect support for two people. A mattress that responds to you and your partner's sleeping patterns. Delivered free, with a one hundred night sleep trial, free returns and a ten year guarantee. Start your free trial at simbasleep.com Cirrus Insight is a plugin for sales pros who use Gmail and Outlook. It automatically updates activities in Salesforce so you don't have to. It was named #41 on the Inc. 500 list of fastest-growing companies, and it has more than 1,700 customer reviews on the Salesforce AppExchange. Today, it serves over 150,000 sales people across 5,000 organizations using Gmail, Outlook, iPhone, iPad, and Android. Cirrus Insight is perfect for sales, support, and success teams who want to save time, schedule 3x more appointments, track email opens and much more with Salesforce information at their fingertips in the inbox. www.cirrusinsight.com/20VC

Phil Libin

CEO

All TurtlesmmhmmGeneral CatalystEvernote

Phil Libin (@plibin) is the co-founder and executive chairman of Evernote. Evernote has roughly 150 million users, and I personally use it at least 10 times a day. It is my external brain for capturing all the information, documents, online articles, lists, etc. in my life. In this episode, Phil and I cover a ton. Here are just a few examples: - Philosophical and performance systems: Stoicism, electrical brain stimulation, and more - Phil's favorite lessons learned from Jeff Bezos (Amazon), Reid Hoffman (LinkedIn), and Hiroshi Mikitani (Rakuten) - Creating tech "for yourself" and Evernote's genesis story, leading to approximately 150 million users - The best toast in Singapore, the best hamburger in Tokyo, and why "Goat Simulator" is amazing. - Long-term (10,000-year) thinking and real versus imagined threats More importantly, he digs into his "a-ha" moments, and what you need to do bring your next big idea to life. Links, resources, and show notes from this episode can be found at http://fourhourworkweek.com/podcast This episode is sponsored by 99Designs, the world’s largest marketplace of graphic designers. Did you know I used 99Designs to rapid prototype the cover for The 4-Hour Body? Here are some of the impressive results. Click this link and get a free $99 upgrade. Give it a test run... This podcast is also brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. Get 50% off your order at Athletic Greens.com/Tim Enjoy! *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit tim.blog/podcast. Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss Instagram: instagram.com/timferriss Facebook: facebook.com/timferriss YouTube: youtube.com/timferriss Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Phil Libin

CEO

All TurtlesmmhmmGeneral CatalystEvernote