Why Tubi CEO Anjali Sud Says Free Is the Future of Streaming
How does an ad-based streamer compete with subscription-based models like Netflix, Hulu, Max, and all the rest? By charging nothing. At least that’s what Tubi is doing. And despite being seemingly less prestigious than premium streamers, Tubi is used by millions of Americans and outranks Peacock, Max, Paramount Plus, and Apple TV+ in total viewing time. For those who are fatigued by subscriptions fees and monoculture viewing, Tubi offers an enormous catalog of nostalgia and “newstalgia” movies, hours of bingeable classics, over 250 live channels, plus Tubi originals – all at no cost to viewers. So why aren’t more people talking about it? Kara sits down with Tubi CEO Anjali Sud in this special episode of On presented by e.l.f. Cosmetics to talk about Tubi’s appeal to cord-cutters and cord-nevers; how niche-specific fans help inform Tubi content; why Sud thinks Tubi can democratize storytelling and create space for emerging filmmakers; and how she came to be one of few female CEOs in tech.
This interview was taped live at the Whitney Museum in partnership with e.l.f cosmetics as a part of their campaign to increase representation and diversity in boardrooms. Find out more here: https://www.elfbeauty.com/changing-the-board-game/so-many-dicks
Questions? Comments? Email us at on@voxmedia.com or find us on Instagram and TikTok @onwithkaraswisher
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Why Tubi CEO Anjali Sud thinks free TV can win again
Tubi is a free and very rapidly growing streaming TV platform — according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else, save Netflix and YouTube. All those streaming service price hikes are driving people to free options, and Tubi is right there to catch them.
CEO Anjali Sud joins Decoder to explain why she thinks Tubi's model "could be" profitable, and how Tubi competes not only against the premium streamers, but also against the big competitors for viewers' time: TikTok and Youtube.
Links:
As streaming becomes more expensive, Tubi cashes in on the value of free | Los Angeles Times
Tubi’s new redesign wants to push you down the rabbit hole | The Verge
Tubi Rabbit AI: ChatGPT can give you better movie recommendations | The Verge
The future of streaming is free ad-supported TV and movies | The Verge
It’s true: people like leaving their TVs on in the background | The Verge
Stubios is the new name of Tubi’s fan-fueled studio program | The Verge
Comcast has a Netflix, Peacock, and Apple TV Plus bundle coming | The Verge
A Disney, Hulu, and Max streaming bundle is on the way | The Verge
Transcript:
https://www.theverge.com/e/23942621
Credits:
Decoder is a production of The Verge, and part of the Vox Media Podcast Network.
Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright.
The Decoder music is by Breakmaster Cylinder.
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How great leaders take on uncertainty | Anjali Sud and Stephanie Mehta
In a constantly changing world, it's impossible for leaders to provide employees with the assurance they want, says Vimeo CEO Anjali Sud. Her solution: lead with humanity and flexibility. In conversation with veteran journalist Stephanie Mehta, Sud discusses her experience connecting remote employees worldwide, addressing burnout and adapting company practices for the needs of the next generation. Hear her vision for the future of work and ideas on how to be a leader that empowers others.
Hosted on Acast. See acast.com/privacy for more information.
SaaStr 519: From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo CEO Anjali Sud
Vimeo went public in May as an $8 billion powerhouse in video software. Better known as the indie version of YouTube for more than a decade, the company has redefined itself from a B2C destination to the B2B solution that empowers any business to create, collaborate and connect with professional-quality video. Join Vimeo CEO Anjali Sud for a conversation with Brent Thill, Financial Analyst @ Jefferies about spotting potential in what is now a $70 billion market, and how operating as a founder within a 16-year old company helped her take bets on a strategy that's paying off.
Full video: https://youtu.be/9JgkbS4FgjQ
Blog post: https://www.saastr.com/from-b2c-to-billions-how-vimeo-executed-a-b2b-pivot-that-redefined-their-future-with-vimeo-ceo-anjali-sud/
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SaaStr 482: A Deep Dive on Vimeo at $330M ARR in Enterprise and Self Service with Vimeo CEO Anjali Sud, and SaaStr CEO, Jason Lemkin
A great deep dive on Vimeo at $330m+ in ARR, and especially, on how they do self-serve and enterprise at the same time with their CEO Jason Lemkin.
Blog post: https://www.saastr.com/10-learnings-from-anjali-sud-ceo-of-vimeo/
How Anjali Sud stopped worrying about YouTube and reinvented Vimeo
Since becoming CEO a few years ago, Anjali Sud has changed the nature of Vimeo’s business from indie entertainment streaming platform to a SaaS company offering tools for content creators. And it's paying off. Nilay Patel and Anjali discuss Vimeo’s rapid growth, going public, and what’s next for the company.
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