Advice Line with Monica Nassif of Mrs. Meyer's
Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyer.
First we meet Allison in California, seeking marketing ideas for her novel wig designs which aren’t done justice by photos alone. Next, Nick in Idaho wonders whether retail expansion or content development is best to grow his children’s toy and book franchise. And finally, Ben in Virginia considers options like acquiring a nearby company to grow his chandelier cleaning business.
Thank you to the founders of Encelia Hair, Randimals and Chandelier Cleaning VA, for being a part of our show.
If you’d like to be featured on a future Advice Line episode — where Guy and former show guests take questions from early-stage founders — leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to the founding story of Mrs. Meyer's Clean Day as told by Monica on the show in 2025.
This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Andrea Bruce and John Isabella. Our audio engineer was Cena Loffredo.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Inside Crypto's Liquidity Chess Game | Evgeny, Nick, & Omar
In this episode, Santi and Jason sit down with Omar and Nick from SecondLane and Evgeny from Wintermute to dive deep into the underbelly of crypto token markets. They explore the lifecycle of a token from seed rounds to secondary markets to public trading, discussing the critical role of market makers, the impact of token unlocks, and the evolving sophistication of crypto funds. The group also examines the current state of the market, retail and institutional dynamics, and the importance of treasury management and team communication for token projects.
- -
Start your day with crypto news, analysis and data from Katherine Ross and David Canellis.
Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts
Follow Omar: https://x.com/omar_shakeeb
Follow Evgeny: https://x.com/EvgenyGaevoy
Follow Nick: https://x.com/mBTCPiz
Follow Jason: https://twitter.com/JasonYanowitz
Follow Santiago: https://twitter.com/santiagoroel
Follow Empire: https://twitter.com/theempirepod
Subscribe on YouTube: https://tinyurl.com/4fdhhb2j
Subscribe on Apple: https://tinyurl.com/mv4frfv7
Subscribe on Spotify: https://tinyurl.com/wbaypprw
Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/
- -
Arbitrum is a game-changer for daily Ethereum's users and developers, offering top applications and lower fees. As the leading scaling solution with 600+ apps, explore Arbitrum’s Portal to find your perfect fit. Interact with the home of DeFi, a flourishing NFT and creator ecosystem, and a rapidly growing Web3 gaming hub – Arbitrum has it all.
Get started at:
portal.arbitrum.io
- -
This episode is brought to you by Aura, the AI-powered digital security protection app that keeps your personal information, passwords, online activity, and tech safe from digital threats. It’s all-in-one protection from identity theft, financial fraud, malware, scams, and more.
For a limited time, Aura is offering our listeners a 14-day FREE trial plus up to 55% off an Aura subscription.
Visit aura.com/blockworks to sign up for your free trial.
- -
SKALE is a modular, AppChain network that offers zero gas fee transactions and instant finality. Tailored for ease of development and onboarding, SKALE's configurable EVM chains enable next-gen use cases in gaming, AI, DePin, and others. With over 20,000,000 users having saved over $6 Billion on gas fees, SKALE is the blockchain for mass adoption.
Bridge to SKALE at portal.skale.space and stay up to date with the gasless blockchain at @skalenetwork
- -
Timestamps:
(00:00) How Tokens Trade
(05:16) Role of Market Makers
(09:23) What's Wrong with Tokens?
(18:59) Importance of Token Unlocks
(22:51) Token Auctions
(31:58) Picking a Market Maker
(36:05) Aura Ad
(36:40) Skale Ad
(38:11) Where are we this cycle?
(58:50) Crypto Fund Sophistication
- -
Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.