Tackling Injuries With AI: The NFL's Jeff Miller
Jeff Miller moved from a career in government to focus on the health and safety of NFL players. Due to the nature of their sport, they are more prone to injuries, including concussions, than other professional athletes. By leveraging the game’s unique elements, such as the volume of cameras filming on-field activities, the NFL can gather large data sets to track injuries, and then segment their likelihood of occurrence by position and design equipment and update game rules to minimize them.
Jeff joins us to describe how the NFL has partnered with tech companies, including Amazon Web Services (AWS), to expand its technology fluency and implement these solutions. Listen to today’s episode to learn about specific equipment the NFL has produced and rule changes it has implemented to better track and protect its players, as well as one element of the game Jeff believes technology cannot replace. Read the episode transcript here.
Guest bio
Jeff Miller is the National Football League’s executive vice president overseeing player health and safety. He is also the NFL’s executive vice president of communications, public affairs, and policy. During his tenure, the league has used data, artificial intelligence, and engineering to improve protective equipment, make rule changes, and support independent medical research related to players’ wellness and the rate of concussions.
Before joining the league, Miller spent a decade on Capitol Hill as chief counsel and staff director for the Antitrust and Business Competition Subcommittee of the U.S. Senate Judiciary Committee. He earned his Juris Doctor from the University of Chicago Law School and his bachelor’s degree from the University of Pennsylvania.
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CRO Cockroach Labs, Jeff Miller: Building an Effective Open Source Go to Market Strategy
In a study from Red Hat, 95 percent of respondents said open source was strategically important to their organization, while 77 percent agreed that open source will continue to grow. Yet, that doesn’t guarantee an easy sell. Selling open source software at the enterprise level requires an entirely different strategy than traditional software. For insight, we turned to open source sales expert Jeff Miller.
Joubin and Jeff discuss two topics, including Jeff’s career journey, and how open source sales teams can build and execute effective go to market strategies.
This conversation covers:
Jeff’s early experiences in sales, where he cut his teeth selling long distance service door to door — learning how to handle rejection and building an aggressive work ethic.
How Jeff made the leap into software sales, where he learned the meaning of software and how to approach customers and sell them solutions that help solve problems. Jeff also explains what motivated him to move into enterprise software.
The value of having a strong mentor, and how it can open doors to greater opportunities.
The key difference between open source and open core computing, and how it changes the sales process.
The challenge of building an open source go to market strategy, when there is virtually no control over the sales cycle.
Why open source software requires a tight marriage between marketing and sales.
The critical role that education and documentation play in the sales process, in addition to having an inside SDR/ LDR team to work with the customer, identify new use cases, and guide the customer in their journey.
How good, qualified leads can make all the difference, and make sales associates far more effective.
Viewing developers are influencers, not decision makers when making open source sales.
WhyJeff loves working with early stage startups, where you can make a huge impact fast without dealing with a lot of the red tape that comes with larger organizations.
Key metrics that Jeff looks for when qualifying early stage startup opportunities, where there is a lot of risk
Links
Connect with Jeff on LinkedIn: LinkedIn
Cockroach Labs
Connect with JoubinTwitter
LinkedIn
Email: gtmg@kleinerperkins.com
Host Twitterhttps://twitter.com/Joubinmir
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