Rewind: CEO Jim Farley on Ford's EV gamble
Hey everyone, Nilay here. You might remember I took a break from Decoder last year — we had a baby, so I took some leave. In my place, we had an excellent slate of guest hosts, and we’ve been working hard to bring you those episodes in full video since we launched our official Decoder YouTube channel.
So today, we’re featuring a really great interview conducted by my very good friend Joanna Stern, now the founder and CEO of New Things, and Ford CEO Jim Farley. Joanna pulled some exclusive news out of Jim at the time, including some telling quotes on Trump’s tariff policy, on Ford competing with Chinese EVs, and the company's stance on Apple CarPlay.
Read the full interview transcript on The Verge.
Links:
Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV | Decoder
Joanna Stern is not a robot, but she lived with them | Decoder
Ford's Jim Farley: 'I totally would’ve done it differently.’ | The Verge
Ford pulls the plug on the all-electric F-150 Lightning pickup truck | NPR
Inside the lab where Ford is trying to crack the code on cheap EVs | The Verge
Ford is fighting against physics to build affordable EVs | The Verge
Ford reveals breakthrough process for lower priced EVs | The Verge
Ford CEO Jim Farley on building the electric F-150 | Decoder (2021)
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Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
The show is produced by Kate Cox and Nick Statt and edited by Ursa Wright. The video version of this episode was edited by Kabir Chopra. Our editorial director is Kevin McShane.
The Decoder music is by Breakmaster Cylinder.
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Driving Safer AVs Faster with Smart Simulation, Neural Reconstruction, and Data-Centric Tools - Ep. 289
How can AV teams stop drowning in petabytes of data and actually ship safer autonomy faster? Fortellix’s Rohan Bhasin and Voxel51’s Dan Gural explain how neural reconstruction, scenario-driven data curation, and NVIDIA-powered pipelines turn ordinary drive logs into high-fidelity simulations that close the last-mile gap in AV performance.
GTC is the premier global AI conference. Learn more at nvidia.com/gtc
Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV
This is Joanna Stern, senior personal technology columnist at The Wall Street Journal. I’m the last Monday guest host filling in for Nilay here on Decoder while he’s out on parental leave with his adorable new son, and I’m very excited to be talking today to Ford CEO Jim Farley.
I’m a longtime Decoder listener and my favorite episodes are car episodes. I think car CEOs are currently facing some of the most fascinating and complex challenges in both tech and business. So when I was asked to guest host the show I said, “That’s it, car CEOs.” And Farley was at the top of the list. This was a great conversation that covered a lot of ground. I think you’re going to like it.
Read the full transcript on The Verge.
Links:
I’ve been driving an EV for a year. I have only one regret. | WSJ
Ford reveals breakthrough process for lower priced EVs | The Verge
Ford is betting the future on smaller EV batteries | The Verge
Ford is doubling down on EVs — the timing is awful | The Verge
Ford’s CEO on the essential economy and its untapped potential | Aspen Institute
Ford rejigs EV plans after suffering billions in losses | NYT
Why Americans can’t buy the world’s best electric car | NYT
Ford CEO Jim Farley on building the electric F-150 | Decoder
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright.
The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Jim Farley (CEO of Ford)
Jim Farley is the CEO of Ford. Jim joins the Armchair Expert to discuss what growing up in Argentina was like, how much he loved watching car races as a kid, and the time his dad sold the car he gifted him. Jim and Dax talk about their shared car nightmare, the stereotypes of being a car guy, and how to achieve positive car karma. Jim explains the hurdles of reengineering cars for electric, how Ford joining the Red Bull Formula 1 team came to be, and the generational differences in car culture.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ford CEO Jim Farley on building the electric F-150 — and reinventing Ford
This week we have Jim Farley, CEO of Ford Motor Company, to discuss their second big push into consumer EVs with the F-150 Lightning. We wanted to see how Jim sees our relationship to cars changing as they turn into what are fundamentally rolling computers.
His answers surprised us — he hinted at one day being able to upgrade the computing systems of a car the same way you might upgrade or replace the engine, or the shocks.
As we go through this conversation, we notice how much Jim talks like a tech executive. As more and more things turn into computers, the more problems across the business landscape look like the problems of the computer industry. It's a fascinating shift.
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Ford’s Nikita Jaipuria and Rohan Bhasin on Generating Synthetic Data - Ep. 117
Autonomous vehicles require a massive amount of data and computing power. Teaching a vehicle to see what’s on the road in front of it is a big part of the puzzle. Our guests today, Ford’s Nikita Jaipuria and Rohan Bhasin, are using Generative Adversarial Networks to help autonomous vehicle systems see as well in rain and snowy conditions as they do when it’s clear out.