The CMO is a dying role, says Digitas' Amy Lanzi
We’ve got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber villa at the Cannes Lions advertising festival in the south of France.
There’s a lot in this one on AI, the creator economy, and the future of marketing – like I said, Amy is as sharp as they come, and I really enjoy talking to her about how the money really works.
Read the full interview transcript on The Verge.
Links:
The Influencer Cliff | Carmen Vicente (TikTok)
The Wrong Promises | Publicis Groupe (YouTube)
You can just tell the Instagram algorithm what you want now | The Verge
How brands and creators are fighting for your attention and money | Decoder (2025)
How influencers are changing advertising, with Digitas’ Amy Lanzi | Decoder (2024)
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Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.
The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
How brands and creators are fighting for your attention — and your money
This is Hank Green, the cofounder of Complexly. I’m back for my second guest hosting spot here on Decoder while Nilay is out on parental leave. Today, I’m talking with Digitas CEO Amy Lanzi, who runs a major marketing and ad agency. You might remember Amy; Nilay interviewed her for Decoder live at an event in New York City almost a year ago. But Nilay, who runs what might be the last website on Earth, has a very different perspective on the world of digital marketing than I do. So as a career YouTuber, I had a lot of questions for someone in a position like Amy’s.
Links:
Digitas unveils new generative AI platform, Digitas AI | Digitas
Amy Lanzi on steering Digitas through the demands of modern marketing | Sightly
Introducing Reddit Community Intelligence | Reddit
Digitas North America announces Amy Lanzi as CEO | Digitas
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright.
The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
How influencers are changing advertising with Digitas CEO Amy Lanzi
Today’s episode is a little different: Digitas CEO Amy Lanzi and I recorded this conversation live on stage during advertising week in New York City at an event graciously hosted by Adweek.
I've actually been dying to talk to Amy. Digitas is one of the most important agencies in the entire advertising business with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat. As you'd expect, she has a lot of thoughts about influencers, creators, AI, and everything that is going to change the advertising industry in the months and years to come.
Links:
Publicis Groupe acquires influencer-marketing giant Influential | Marketing Dive
Epsilon has first Digital CDP to provide native omni-channel activation | Epsilon
Stagwell is on the hunt for adtech as the ad company continues its acquisition spree | BI
Emma Chamberlain Is the People’s Influencer | Allure
Inside the World of Sephora Squad | Marketing Scoop
Fanatics Launches Fanatics Live, a Next-Gen Live Commerce Platform | Fanatics
There’s no AI without the cloud, says AWS CEO Adam Selipsky | The Verge
A Google breakup is on the table, say DOJ lawyers | The Verge
For Gen Z, TikTok Is the New Search Engine | The New York Times
Credits:
Decoder is a production of The Verge, and part of the Vox Media Podcast Network.
Our producers are Kate Cox and Nick Statt. This episode was edited by Xander Adams. Our supervising producer is Liam James.
The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices