Seed to Series C: What VCs actually want from AI startups
AI investments hit $110 billion in 2024, and the funding landscape in 2025 is more competitive than ever. For early-stage startups, that means more money in the market but also more pressure to stand out.
At TechCrunch Sessions: AI, Rebecca Bellan sat down with three experienced investors: Jill Chase, Partner at CapitalG; Kanu Gulati, Partner at Khosla Ventures; and Sara Ittelson, Partner at Accel. They broke down what they are really looking for when evaluating AI startups from seed through Series C. Their message to founders? Forget the perfect pitch. Focus on building trust, surviving the hype cycle, and being ready for copycats the moment you find product-market fit.
Listen to the full episode of Equity to hear about:
Why VCs say founders are over-indexing on pitch decks instead of relationships
What it takes to go up against big incumbents without getting crushed
Why consumer focus (and speed) still win, even in B2B AI
How agents and automation are already reshaping the startup playbook
Equity will be back Friday with our weekly news roundup, so stay tuned.
Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday.
Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here.
Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We’d also like to thank TechCrunch’s audience development team. Thank you so much for listening, and we'll talk to you next time.
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AI Progress and Impact on Ecosystem Players with CapitalG’s Jill Chase | AI Basics with Google Cloud
In this episode of AI Basics, Jason sits down with CapitalG partner Jill Chase to break down how AI is reshaping the startup ecosystem — from founders to investors to incumbents. They cover how CapitalG (Alphabet’s independent growth fund) thinks about the AI stack, why speed alone isn’t enough for startups today, and how to build durable advantages in a world where anyone can copy your product. Jill shares insights from portfolio companies like Motif (next-gen CAD for architecture) and Abridge (AI-powered doctor’s scribe), plus how startups can use AI “in the business” (product) and “on the business” (ops, GTM, etc). They also explore the transition from copilots to agents — and what that means for the next wave of software. If you’re building or investing in AI, this is a must-watch.
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Timestamps:
(0:00) Jason kicks off the show
(1:10) CapitalG's investment strategy in AI
(3:04) Understanding value in AI investments
(5:16) Durability in AI startups and market challenges
(10:18) Practical applications of AI in business
(17:52) Case studies of successful AI startups
(21:35) Building massive businesses with small teams
(23:55) Evolution from AI copilots to autonomous agents
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Uncover more valuable insights from AI leaders in Google Cloud's 'Future of AI: Perspectives for Startups' report. Discover what 23 AI industry leaders think about the future of AI—and how it impacts your business. Read their perspectives here: https://goo.gle/futureofai
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Check out all of the Startup Basics episodes here: https://thisweekinstartups.com/basics
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Check out CapitalG: https://www.capitalg.com/
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Follow Jill:
LinkedIn: https://www.linkedin.com/in/jill-greenberg-chase-53747538/
X: https://x.com/jillchase124
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Follow Jason:
X: https://twitter.com/Jason
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
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Substack: https://twistartups.substack.com
20VC: Capital G's Laela Sturdy on What Stripe, UiPath and Duolingo Taught Me About Company Building and Investing | How to Analyse Valuation, Market Timing, Sizing and Exiting | Life Inside Alphabet's $7BN Growth Fund
Laela Sturdy is Managing Partner of CapitalG, Alphabet's $7 billion independent growth fund, where she has invested in Stripe, Duolingo (DUOL), Gusto, UiPath (PATH), Webflow and Whatnot. Laela joined CapitalG shortly after its inception in 2013 and was promoted to Managing Partner in 2023, making her one of few women to be promoted into the sole leadership role within an established multibillion-dollar venture firm. Before joining CapitalG, Laela served as Managing Director of emerging businesses at Google and held leadership roles on the YouTube and Google Search teams.
In Today's Episode with Laela Sturdy We Discuss:
1. Lessons from 10 Years Investing:
What does Laela know now that she wishes she had known when she entered VC?
What is the biggest miss for Laela? How did it change her mindset and approach?
What are Laela's biggest takeaways from Stripe and UiPath? How did they change what she looks for in companies today?
What is Laela's biggest advice to all new entrants to venture today?
2. How to Build a $100BN Company: Market Timing, Sizing and Staging:
What does Laela mean when she says she will never take a risk on a company being able to complete a "second act"?
How does Laela approach market sizing? How does Laela think about the notion that the best companies will always expand their markets?
Is Laela willing to take market timing risk? What have been her biggest lessons on timing?
Does Laela prefer founders who are new to a market and have optimistic naivety? Or prefer an expert in a market who knows every element of it?
3. The Deal: Pricing, Sizing and Upside:
How does Laela think about price today? When is she willing to pay up vs not?
What price did Laela pay that at the time seemed super high but turned out to be super cheap?
What price did Laela pay that seemed super cheap but turned out to be super high?
What upside is Laela underwriting towards? What does she need to see in base and best case?
4. VC Value Add: Is it all BS:
Does Laela believe that the best founders really need help from their VC?
Who is the best board member Laela works with? Why are they so good?
What are the core areas where the VC and the founder are misaligned?
What would Laela most like to change about the relationship that founders and VCs have?
EP 74: Laela Sturdy (Head of CapitalG) on Why Alphabet Invests in Startups
Laela Sturdy is the managing partner at CapitalG, Alphabet's $4B independent growth fund. Laela has invested in a number of iconic companies across both consumer and enterprise, including Duolingo, Stripe, Gusto, UiPath, and more.
In the episode, Laela gives a behind-the-scenes look at Alphabet’s startup bets and discusses how CapitalG makes their investment decisions. She shares how she stays ahead of the curve in different markets and what she looks for in great founders and great investors.
(0:00) Intro
(1:44) What is CapitalG?
(5:31) Why does Alphabet invest in startups?
(12:31) Laela's role as Managing Partner
(14:16) Making investment decisions at CapitalG
(17:50) Top lessons from investing
(21:26) Getting lucky early in your career
(24:55) Consumer vs enterprise investing
(31:06) What the best investments have in common
(36:48) Avoiding false precision in investing
(45:36) Making concentrated bets
(47:31) How to develop talent
(51:09) Advice for young people in venture
(1:04:24) Thoughts on the artificial intelligence industry
(1:07:37) Immigrating from Jamaica
Mixed and edited: Justin Hrabovsky
Produced: Rashad Assir
Executive Producer: Josh Machiz
Music: Griff Lawson
🎙 Listen to the show
Apple Podcasts: https://podcasts.apple.com/us/podcast/three-cartoon-avatars/id1606770839
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About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.
Executive Producer: Rashad Assir
Producer: Leah Clapper
Mixing and editing: Justin Hrabovsky
Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA
🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1
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📸 Instagram - https://www.instagram.com/theloganbartlettshow
📱 X - https://twitter.com/loganbartshow
🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow
About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode of The Logan Bartlett Show, we sit down with the people behind today’s most important startups and extract the tactics, lessons, and frameworks they’ve learned the hard way. Conversations span hiring to GTM, product, growth, fundraising and everything in between - collectively forming the ultimate playbook to make you a better CEO, investor or board member.
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20VC: CapitalG's Laela Sturdy on The Current State of Growth with Crossover, PE and Hedge Funds All Entering, How To Think Through Upside and Downside Scenario Planning at Growth & The Biggest Challenges Startups Face Post Product-Market-Fit but Pre-Scale
Laela Sturdy is a General Partner @ CapitalG, Alphabet's independent growth fund with investments in the likes of Stripe, UiPath, Looker, Robinhood and Lyft to name a few. As for Laela, she joined CapitalG shortly after inception in 2013 and has led investments in Stripe, Duolingo, Gusto, UiPath and Unqork, to name a few. Prior to CapitalG, Laela was at Google as Managing Director of Emerging Businesses and held leadership roles within YouTube and search.
In Today's Episode with Laela Sturdy You Will Learn:
1.) How Laela made her way into the world of venture and came to be a General Partner at Alphabet's independent growth fund, CapitalG?
2.) The Market: With the rise of crossover funds, hedge funds, private equity, all entering growth stage venture, how does Laela analyse the current state of the market? How has the increase in capital supply impacted pricing at growth? How do CapitalG compete in a world where competitors pay 2x the valuation and have different outcome expectations?
3.) Portfolio Construction: Given CapitalG's single LP and evergreen structure, how do CapitalG think about portfolio construction? What is the right level of diversification? How doe CapitalG structure internal investment decision-making? How does this change for re-investments? How do CapitalG think about attribution internally?
4.) Upside and Downside: Given prices being so high, when outcome scenario planning, how does Laela think about good vs great when it comes to multiple expectations? How has this changed over time? On the flip side, how does Laela think about loss ratio at growth today? Has this changed with rounds becoming more and more pre-emptive?
5.) Scaling Unicorns: What are the commonalities in the biggest challenges founders face post-product-market fit but prescaling? What are the clear signs to Laela that a founder is uniquely skilled at hiring? Does Laela agree that the best founders do not need help on hiring? How does Laela feel about the future of venture being services platforms?
Item's Mentioned In Today's Episode with Laela Sturdy
Laela's Favourite Book: The Great Gatsby
Laela's Most Recent Investment: Webflow
20VC: Lessons from Investing in Uber and Airbnb, How To Think Through Bundling vs Unbundling, Late Stage Funds Moving Earlier, Early Stage Funds Moving Later& The Mechanics of Venture That Founders Should Know with Derek Zanutto, General Partner @ Capital
Derek Zanutto is a General Partner @ CapitalG, Alphabet's independent growth fund with investments in the likes of Stripe, UiPath, Looker, Robinhood and Lyft to name a few. At CapitalG, Derek has led investments in Collibra, Dataiku and Armis as well as sitting on numerous boards. Prior to CapitalG, Derek spent a decade investing in such companies as Uber, Airbnb, Lynda.com and CAA at investment firms TPG, Hellman & Friedman and GIC.
In Today's Episode You Will Learn:
1.) How Derek made his way from the world of TPG and growth equity to being a GP with Alphabet's independent growth fund, CapitalG?
2.) Does Derek agree with Bill Gurley, "the biggest challenge is the over-supply of capital"? How does Derek see this changing with interest rate changes or lackof? How do interest rate changes impact later stage pricing? How does Derek assess his own relationship to price?
3.) How does Derek approach investments thinking through the bundling vs unbundling lens? What have been some core examples of this over the last decade? How does Derek assess market timing risk? What risks is he willing to take? How does he build a thesis ahead of meeting companies?
4.) What does Derek make of large later stage firms moving earlier and doing Seeds and Series A's? What do entrepreneurs need to know about these firms? What does Derek think about early-stage firms scaling into multi-stage firms? Why is stage specificity so important?
5.) What are the core economics of venture capital that all entrepreneurs need to understand? How do different GPs and funds have different motivations according to fund size? How do different funds approach carry allocation and fees? Why does this matter to founders?
Item's Mentioned In Today's Episode
Derek's Favourite Book: Sapiens: A Brief History of Humankind
Derek's Most Recent Investment: Armis
As always you can follow Harry and The Twenty Minute VC on Twitter here!
Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.
20VC: CapitalG Founder David Lawee on Why People Overvalue Diversification in Venture, Why Investment Clubs Are More Successful Than Investment Partnerships & How Growth Funds Think About Portfolio Construction, Loss Ratio & Reserves
David Lawee founded CapitalG, Alphabet's independent growth fund, in 2013, drawing on his experience both at Google and as a serial entrepreneur. Since then, he has helped transform high-potential startups into some of the most highly valued businesses of our generation, including Airbnb, Lyft, Snap, Robinhood, Credit Karma, Oscar, Lending Club and Thumbtack. Prior to CapitalG, David played a pivotal role in Google's growth story--first as Google's Chief Marketing Officer and then as the instrumental VP of corporate development where his group spearheaded over 100 acquisitions for the company.
CLICK TO LISTEN ON ITUNES
In Today's Episode You Will Learn:
1.) How David made his way into the world of startups, came to be the first CMO @ Google and how that led to his founding CapitalG?
2.) Having operated and invested through both the dot com and 08', how has seeing the booms and busts impacted David's investing mindset? How does David think about temporal diversification today with CapitalG? Why does David believe diversification is largely overrated?
3.) How does David think about portfolio construction today, given CapitalG is a growth fund? How does David compare early-stage to growth today? How does David think about loss ratios at growth? How does David benchmark good vs great from a multiple perspective at growth?
4.) How does CapitalG approach investment decision making today? How does David avoid consensus thinking/following the crowd when it comes to deals? Why does David believe investment clubs operate much more successfully than partnerships? How does that change the structure for CapitalG?
5.) How has David seen himself evolve and develop as a board member of the years? What type of board member would David say he is today? How does that change with the founder? Who is the most memorable board member David has sat on a board with?
Items Mentioned In Today's Show:
David's Fave Book: Born A Crime: Stories from a South African Childhood
David's Most Recent Investment: Albert
As always you can follow Harry and The Twenty Minute VC on Twitter here!
Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.
20VC: 2 Signs That A Company Is Ready For IPO, Why Fund Cycles Are Too Short & Why Management Teams Do Not Want To Go Public with Gene Frantz, General Partner @ CapitalG
Gene Frantz is a Partner of CapitalG, Alphabet's growth investment fund which has investments in the likes of Airbnb, Snap Inc and Stripe. As for Gene, before joining CapitalG, Gene was a partner at TPG Capital, a global private equity fund. During his 13 years at TPG, Gene was responsible for multiple technology and telecom investments and represented TPG on multiple public and private company boards of directors. Prior to TPG Capital, Gene worked at Oracle Corporation leading its venture capital effort and previous to that in corporate development.
In Today's Episode You Will Learn:
1.) How Gene made his way from the world of traditional private equity to investing with Google?
2.) Gene has seen many investment cycles, how has Gene experience of both the ups and the downs of the market affected how he invests today?
3.) What does a company need to show or provide today in order to get a large late-stage cheque or IPO? How has this changed over the years?
4.) Why does Gene think that late stage financing has been massively commoditized? How can late stage funds looks to differentiate themselves in today's market?
5.) How does Gene view the extension of private markets and the delayed IPO? Why does he think management teams are less willing to IPO today? Does it concern him?
Items Mentioned In Today's Show:
Gene's Fave Book: The Righteous Mind: Why Good People Are Divided By Religion & Politics
Gene's Fave Blog: The Information
Gene's Most Recent Investment: Stripe
As always you can follow Harry and The Twenty Minute VC on Twitter here!
Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.
Eight is a sleep innovation company. With their latest product, the Eight Smart Mattress, being a bed that literally tells you how well you slept last night, paired with an intelligent sensor cover that measures the quality of your sleep and delivers a daily sleep report. In order to bring you the best product, Eight used anonymized sleep data and feedback from over 10,000 people, to understand which materials and types of mattresses give customers the best sleep resulting in their unique blend of four responsive and high-density foam layers plus one layer of proprietary technology that helps people track and improve their sleep. You can check it out on Eightsleep.com - and if you use the code 20VC you will get a whopping 20% discount!
FullContact provides the ability to organize your contacts, gain rich insights into them and therefore build deep relationships. With features like automatically identifying and merging duplicate contacts to the ability to snap a photo of a business card and FullContact will transcribe them for you, so no more lost and loose business cards at events. It is with these features just being the tip of the iceberg, FullContact really is the best all in one solution for contact management and you can check them out on fullcontact.com.
20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG
Laela Sturdy is a Partner @ CapitalG, Alphabet's growth investment fund that have invested in the likes of Stripe, Snap Inc, Airbnb and many more incredible companies. As for Laela, she has made investment in category leaders such as language learning platform, Duolingo, payroll and benefits provider, Gusto and jobs site, Glassdoor. Prior to investing with CapitalG, Laela was a Director of Sales & Business Operations at Google where she helped start, scale, and lead teams in several emerging product areas including video and display advertising, local and SMB services, and mobile commerce.
In Today's Episode You Will Learn:
1.) How Laela made the transition from an operator at Google to one of the industry's rising star investors with CapitalG?
2.) Market size is fundamental to CapitalG decision-making process so; what is a large enough market? How does Laela look to evaluate market size; bottoms up or top down?
3.) How does Laela look to assess product differentiation? Is brand significant enough IP to be classed as product differentiation?
4.) Why does ownership not play such a pivotal role in investment decision-making process? How crucial is unit economics to Laela at this stage of investment?
5.) With Google's obvious operational value add, does Laela believe we will see the further rise of operational value add within VC? What does this mean for entrepreneurs?
Items Mentioned In Today's Show:
Laela's Fave Book: Americanah
Laela's Fave Blog: Dan Primack: Axios
Laela's Most Recent Investment: Care.com
As always you can follow Harry and The Twenty Minute VC on Twitter here!
Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.
Eight is a sleep innovation company. With their latest product, the Eight Smart Mattress, being a bed that literally tells you how well you slept last night, paired with an intelligent sensor cover that measures the quality of your sleep and delivers a daily sleep report. In order to bring you the best product, Eight used anonymized sleep data and feedback from over 10,000 people, to understand which materials and types of mattresses give customers the best sleep resulting in their unique blend of four responsive and high-density foam layers plus one layer of proprietary technology that helps people track and improve their sleep. You can check it out on Eightsleep.com - and if you use the code 20VC you will get a whopping 20% discount!
FullContact provides the ability to organize your contacts, gain rich insights into them and therefore build deep relationships. With features like automatically identifying and merging duplicate contacts to the ability to snap a photo of a business card and FullContact will transcribe them for you, so no more lost and loose business cards at events. It is with these features just being the tip of the iceberg, FullContact really is the best all in one solution for contact management and you can check them out on fullcontact.com.