Advice Line: Playing to Your Strengths
This week, Guy is joined by Lady Gaga’s former manager Troy Carter, Joe Gebbia of Airbnb, and Sadie Lincoln of barre3 in a special mashup episode of the Advice Line about playing to your business’s strengths.
First, Honor from Australia wants to partner with a celebrity in a way that actually boosts her pill organizer brand. Then, Arvy from Johannesburg digs into what makes his sporting and outdoor optics company special. And finally, Genevieve from Montana discovers all the different ways her customers can help her sailing instruction business grow.
Thank you to the founders of Dosey, ProltUp Optics, and Go Sail Virgin Islands and Flathead Lake for coming on the show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
This episode was produced by Noor Gill and Alex Cheng with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineers were James Willetts and Maggie Luthar.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.
To hear our returning guests’ previous episodes:
Lady Gaga & Atom Factory: Troy Carter | Advice Line with Troy Carter
Airbnb: Joe Gebbia | Advice Line with Joe Gebbia
Barre3: Sadie Lincoln | Advice Line with Sadie Lincoln
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Troy Carter of Atom Factory
Former manager of Lady Gaga and Atom Factory founder Troy Carter joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Troy’s advice for reaching new audiences when digital ads struggle to perform.
First we meet Madelyn in Arizona, who’s trying to grow her postpartum frozen meal delivery service while preserving its focus on her local community. Then Tyler in Oregon, who wants to strengthen connections with influencers endorsing his water purification systems. And Gina in Minnesota, who’s looking to better market her matching dog and human clothing sets.
Thank you to the founders of The Nest Prep, Guzzle H2O, and Good Thomas for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Atom Factory’s founding story as told by Troy on the show in 2017.
This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Neal Rauch.
You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How I Built Resilience: Live with Troy Carter
Troy Carter, the founder of Q&A and Atom Factory, speaks to Guy about the painful events of the past few months—and especially the past two weeks—and how they've affected the music industry and him personally. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Live From The HIBT Summit: Troy Carter
Our second episode from the 2019 How I Built This Summit features founder and investor Troy Carter, who re-started his career in the music business after becoming Lady Gaga's manager. In a live conversation with Guy, he offers advice on staying hungry, being humble, and admitting when you don't know the answer. Every Thursday through the new year, we'll release new episodes from the HIBT Summit, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Lady Gaga & Atom Factory: Troy Carter (2018)
As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS, for our postscript "How You Built That," we check back with Robyn Gerber for an update on Parkarr, a mobile app that helps drivers find street-parking.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Lady Gaga & Atom Factory: Troy Carter
As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode 34: Troy Carter
Troy Carter is the founder of Atom Factory and Smashd Labs. Artists he's managed include Lady Gaga, John Legend, Miguel, and many others. Startups in his portfolio include Uber, Dropbox, Spotify, and many others. In this episode we talk about the convergence between entertainment and tech, the music industry, and how Troy wants to be for entrepreneurs what Nike was for athletes. Edited by Alex Kontis For feedback, message me at @eriktorenberg
