Sarah Patterson

Join Sarah Patterson as she shares key lessons on scaling marketing engines from her experience as a Marketing EVP at Salesforce and now the CMO at Samsara. Sarah will share three key lessons she has learned along the way, from building successful feedback loops to knowing when to invest for the long term or push for rapid growth. Video: https://youtu.be/z7qITAzT5wc Blog: https://www.saastr.com/3-lessons-from-building-a-marketing-engine-to-grow-pipeline-from-millions-to-billions-with-samsara-cmo-sarah-patterson-pod-619-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8

Sarah Patterson

Chief Marketing Officer

Samsara

Sarah Patterson, CMO of Samsara, doesn’t believe in keeping your armor up around your coworkers: “You’ve got something else on your mind, it’s going to come through,” she says. While working at Salesforce, she worked with a career coach and discovered that opening up about her personal and professional struggles brought her team closer. And that has also held true in her current role at Samsara, a fast-growing fleet management company that went public in December.  In this episode, Sarah and Joubin discuss the silver lining of the pandemic for her family’s cohesion; why catching up on work is a form of recharging; the benefits of journaling, even if it’s in an email thread; what Samsara does for a vital but un-digitized sector of the economy; the scary experience of living in the era of “smoke days”; hiring for sustainable rapid growth; Samsara’s IPO and earning the trust of the whole team; and how Sarah prepared to interview star skiier Lindsey Vonn. In this episode, we cover: Making deliberate choices about how you spend your time (06:36) Accepting imperfection and being vulnerable with your colleagues (11:18) The practice that goes into looking polished onstage (17:17) The year Sarah left Salesforce for BranchOut, and why she went back (23:15) The rapid growth of Samsara, and what it does (27:35) How a mandate for truckers in North America laid the groundwork for Samsara’s business (33:39) How Sarah thinks about the challenge of hiring, and why “what you do” is not the most important thing (39:32) “Trial by fire” - earning the trust of workers who were at Samsara before her (42:43) Is it easier to be an interviewer or an interviewee? (52:55) Links: Connect with SarahLinkedIn Connect with JoubinTwitter LinkedIn Email: grit@kleinerperkins.com  Learn more about Kleiner Perkins This episode was edited by Eric Johnson from LightningPod.fm

Sarah Patterson

Chief Marketing Officer

Samsara