SaaStr 527: Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre
A crucial part of any business model is customer acquisition. In order for a company to optimize their customer base, data must be intrinsic to their strategy. Join Gorgias CEO Romain Lapeyre as he discusses how the company acquired 10,000 SMB customers from just data alone. Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Video: https://youtu.be/5OJZM-uH4uE
Blog post: https://www.saastr.com/acquiring-10000-smb-customers-solely-from-data-with-gorgias-ceo-romain-lapeyre-pod-527-video/
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SaaStr 451: Gorgias.io CEO Romain Lapeyre and Growth Ops Manager, Axelle Heems, Share How Leveraging Partnerships Can 2x Your Growth
Partnerships can fuel company growth. Co-founder and CEO of Gorgias.io, Romaine Lapeyre, and Axelle Heems, Growth Ops Manager at Gorgias will share how they built a partnership program that powered incredible growth for Gorgias.
Video + blog post: https://www.saastr.com/how-leveraging-partnerships-can-double-your-saas-growth/
SaaStr 328: SaaStr CEO Jason Lemkin and Gorgias CEO Romain Lapeyre on What They're Seeing with SMB E-commerce Customers
Romain Lapeyre is CEO of Gorgias. Gorgias is the leading help center on the Shopify platform, and that gives them a pulse into a large segment of SMBs in particular. They have almost 2,500 customers in segments both struggling (fashion, luxury), and growing (electronics, etc.). They are coming up on $10m ARR but aren't there quite yet, so a lot like a lot of you, or where you'll be soon enough.
You can find the video and notes from this discussion on our blog: https://www.saastr.com/what-are-you-seeing-001-with-romain-lapeyre-ceo-of-gorgias-2500-smb-e-commerce-customers/
SaaStr 269: Gorgias CEO Romain Lapeyre on How to Close your First 1000 Customers Based Solely on Data
Gorgias helps brands automatically respond to basic questions, and track the impact of customer service on sales so support becomes a profit center. Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data.
Missed the session? Here's what Romain talks about:
How to build a growth machine
How you can tailor onboarding to customers
Using data to your advantage
You can find the full video and transcript on our blog.
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Jason Lemkin
SaaStr
Traditional customer beta testing can't keep up with the speed of Agile or the demands of continuous delivery. Centercode's approach to real-world Delta Testing fuels product and engineering teams with actionable quality and UX insights before every new release. Visit Centercode.com to learn more.