Launching a Marketplace: The Playbook Behind 4 Wins
Matt Mickiewicz built his first online marketplace at 15 years old, paying for his domain registration out of his allowance. By 30, he had used the same playbook for launching a marketplace four separate times - SitePoint, 99designs, Flippa, and Hired - and landed on the Forbes 30 Under 30 list. Matt reveals why every marketplace launch was born from watching user behavior inside an existing community, how he solved the chicken-and-egg problem when launching a marketplace each time, and why he pitched VCs for introductions instead of money. His two-sided marketplace Hired generated $30M in job offers during its first two-week auction. 🔑 Key Lessons 🎯 Watch your community for marketplace launch signals: Matt spotted 99designs and Flippa by observing organic buying, selling, and competing behavior inside SitePoint's community, not by brainstorming in a conference room. 🛠️ Validate before building when launching a marketplace: Hired started as a simple signup form with clear kill points at every stage. If developers would not sign up, the idea died. No wasted engineering. 🤝 Hack distribution through investors, not cold outreach: When companies ignored Hired, Matt pitched VCs to introduce their portfolio companies. This generated 24 employers and $30M in offers from the first batch. 🚀 Use PR to ignite marketplace launch liquidity: A single TechCrunch story drove thousands of company signups and tens of thousands of engineer signups for Hired in 72 hours. 📉 Do not waste time converting critics: Matt spent months debating designers who opposed spec work at 99designs. They were never going to become users. 💰 Spin each online marketplace launch into its own brand: A brand can only stand for one thing. Mixing a developer education site with a design marketplace confused both audiences. Chapters Introduction Success quotes from Churchill and Twain Growing up in Vancouver and early entrepreneurship Launching a marketplace at age 15 with his allowance Building traffic and monetizing with direct ad deals Rebranding from Webmaster Resources to SitePoint Discovering the 99designs marketplace inside SitePoint Why each marketplace needed its own brand Solving the chicken-and-egg problem at 99designs Biggest mistake - trying to convert critics Spinning out Flippa using the same playbook How Hired started in a San Francisco pub Validating Hired with a landing page and kill points Pitching VCs for introductions, not money Landing the TechCrunch story that ignited growth Advice for aspiring marketplace founders Hired's talent curation and salary transparency Revenue model and growth metrics Surviving the dot-com crash Lightning round Resources Full show notes: https://saasclub.io/19 Join 5,000+ SaaS founders: https://saasclub.io/email