20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at a $6.6B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.
AGENDA:
The $6.6B Growth Engine Behind ElevenLabs
Why Luke Said "No" to Investing in ElevenLabs (and Why He Was Wrong)
How ElevenLabs Makes a Horizontal Product Strategy Work
How to Build Sharded Growth Teams That Actually Scale
The 7-Part Launch Playbook That Gets 700K+ Views Per Product
The Truth About CAC, Payback, and Performance Marketing in AI
SEO Isn't Dead: The Mini-Tool Strategy You Should Steal
Kill Your Inbound SDRs—The Case for Voice AI in Sales
Why You Don't Need PMs and the Rise of Growth-Led Product Teams
20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.
In Today's Episode We Discuss:
00:00 – The $3.3B Growth Engine Behind ElevenLabs
04:55 – Why Luke Said "No" to Investing in ElevenLabs (and Why He Was Wrong)
15:40 – How ElevenLabs Makes a Horizontal Product Strategy Work
20:15 – How to Build Sharded Growth Teams That Actually Scale
26:30 – The 7-Part Launch Playbook That Gets 700K+ Views Per Product
33:00 – The Truth About CAC, Payback, and Performance Marketing in AI
39:05 – SEO Isn't Dead: The Mini-Tool Strategy You Should Steal
44:10 – Kill Your Inbound SDRs—The Case for Voice AI in Sales
48:40 – Why You Don't Need PMs and the Rise of Growth-Led Product Teams