Can Story Protocol Tokenize the $70 Trillion IP Market? | Jason Zhao
Can Crypto disrupt the IP Market?
In this episode, we dive deep with Jason Zhao, co-founder of Story Protocol, on how their new token launch could unlock the $70 trillion intellectual property market. We explore the bold vision of making IP liquid, programmable, and globally accessible — and how crypto-native creators, DAOs, and even major studios could reshape how stories are owned and built.
This might just be crypto's most ambitious attempt at disrupting the media yet.
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TIMESTAMPS
0:00 Intro
5:48 Why Onchain IP?
16:52 Eliminating Lawyers
24:41 Step One
28:56 Code as Law
38:38 Ownership Protection
45:35 Onchain IP Nuances
53:11 Final Words
56:30 Closing & Disclaimers
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RESOURCES
Jason Zhao
https://x.com/jasonjzhao
Story Protocol
https://x.com/storyprotocol
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Not financial or tax advice. See our investment disclosures here:
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Bringing Intellectual Property Onchain with Story Protocol | Jason Zhao
Explore the future of intellectual property on the blockchain in this insightful interview with Jason Zhao. Discover how Story Protocol is revolutionizing the way creators protect, share, and license their work. By bringing IP and copyright onchain, the protocol streamlines the process, ensures compliance with state and national laws, and secures rights in an innovative, transparent manner. Perfect for Web3 creators and blockchain developers ready to push boundaries and unlock new possibilities.
Chapters
00:00 - Intro: Jason Zhao, Co-founder and Chief Protocol Officer at Story Protocol
00:45 - How Story Protocol is revolutionizing IP management on blockchain
01:16 - Case study: Acquiring Justin Bieber's "Peaches" song rights
02:34 - The vision: Making IP as programmable as stablecoins
05:15 - Jason's background: From AI at DeepMind to blockchain
08:58 - Story's technical architecture: Custom Layer 1 blockchain
11:13 - Proof of Creativity Protocol explained
13:15 - Storing full IP rights and metadata (beyond NFTs)
18:47 - Legal framework and enforceable IP licenses
21:36 - Mainstream IP vs. native Story Protocol IP
24:07 - DeFi integration: Royalties and liquid IP markets
27:31 - How creators monetize their work on Story
29:50 - Tokenomics and the Big Bang staking event
33:51 - Roadmap: IP Portal and future upgrades
37:23 - David Goyer (Dark Knight trilogy) launching new IP on Story
38:28 - Fraud prevention and attestation services
45:02 - Staking mechanics and validator system
49:08 - Meme coins and IP-backed tokens
54:20 - The long-term vision: "HTTP for IP"
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Story Protocol's Jason Zhao explains how AI is going to transform the $60 trillion IP industry
The Scoop's host, Frank Chaparro, was joined by Story Protocol Co-Founder Jason Zhao.
In this episode, Chaparro and Zhao discussed the inefficiencies and challenges in the current IP landscape, and how Story aims to address these by allowing creators to monetize and license their IP in a more open and efficient manner, especially in the context of the rise of AI.
OUTLINE
00:00 Introduction
05:29 Philosophy meets Crypto
09:08 The world of intellectual property
12:49 The financialization of IP
16:55 AI and ownership of IP
20:20 Getting started with AI and IP
24:40 Standing out in a sea of Picassos
27:45 Gen AI platforms
31:49 Story Protocol looking ahead
34:03 Conclusion
GUEST LINKS
Jason Zhao - https://www.linkedin.com/in/jasonjinzhao/
Jason Zhao on X - https://x.com/jasonjzhao
Story Protocol - https://www.story.foundation/
Story Protocol on X - https://x.com/StoryProtocol