Ben Cera

This Week In Startups is made possible by: Plaud https://Plaud.ai/twist Pilot https://pilot.com/twist Agree https://agree.com IM8 Health https://IM8health.com/twist After watching Elon build out his rocket (and AI) company over the past 20 years, Jason celebrates the SpaceX IPO on a new TWiST. He explains why some investments are evaluated based on earnings and current numbers, while other stocks are bets on expensive visions for the future, and why SpaceX why likely pay off across multiple time horizons. PLUS Polsia solo founder Ben Cera is back with guidance for founders on creating a “Purple Cow”: a unique experience that makes their brand memorable. Guest: Ben Cera on X: https://x.com/Bencera Polsia: https://polsia.com/ Polsia on X: https://x.com/polsia Ben on TWiST E2256 (Feb 2026): https://www.youtube.com/watch?v=QCce8e02Isw Relevant Links: SpaceX: https://www.spacex.com/ SPCX on Yahoo Finance: https://finance.yahoo.com/quote/SPCX/ Starlink: https://www.starlink.com/ Planet Labs: https://www.planet.com/ Palantir: https://www.palantir.com/ Valor Equity Partners: https://www.valorep.com/ Seth Godin’s “Purple Cow” on Amazon: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170 Uber Ice Cream stunt article: https://finance.yahoo.com/news/ubers-brilliant-marketing-stunt-hail-195946535.html Hillsborough Flintstones House article: https://www.sfgate.com/travel/article/The-Flintstone-House-is-now-for-rent-on-Airbnb-10420107.php “19 Hours Inside the Airbnb X-Mansion” article: https://www.theringer.com/2024/05/29/pop-culture/x-mansion-airbnb-x-men-icons-experience Was The Pepsi Challenge based on LIES? https://www.historyoasis.com/post/the-pepsi-challenge CloudKitchens: https://cloudkitchens.com/ Cluely: https://cluely.com/ Timestamps: 0:00 SpaceX IPO details 2:12 Plaud: If your work depends on conversations — interviews, meetings, calls — you need a Plaud NotePin. You can check it out at https://Plaud.ai/twist and use code TWIST for 10% off! 7:21 The voting vs. weighing investment framework 9:41 Pilot: Focus on your product, let Pilot handle your bookkeeping. Pilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. Head to https://pilot.com/twist and get $1,200 off your first year. 19:53 Agree - Stop chasing invoices at https://agree.com and tell them Jason sent you to get 50% off for life! 22:25 The media's SpaceX criticisms and "hot takes" 23:54 Ben Cera of Polsia is back 26:53 Why Jason says no to a free tier 29:10 IM8 Health: Start feeling like your best self every day. Go to https://IM8health.com/twist and use the code TWiST to get a free welcome kit, five free travel sachets, and 10% off your order. 34:27 The wisdom of Seth Godin's "Purple Cow" 50:37 The "Pepsi Challenge" model 1:05:45 Lon got a dog, Jason got routers 1:10:37 The YouTuber to movie theater pipeline 1:15:20 Jason's new favorite travel bag Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp Follow Lon: X: https://x.com/lons Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis Check out all our partner offers: https://partners.launch.co/ Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland Check out Jason’s suite of newsletters: https://substack.com/@calacanis Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com