20Sales: How Rippling Built Their Sales Machine: How to Hire, Train and Manage the Best SDRs, What is the Right Comp Package for Sales Teams & The Playbook to Start and Scale Your SDR Team
Ashley Kelly is the VP of Global Sales Development at Rippling, the all-in-one platform for HR, IT, and finance. Before Rippling, Ashley played a crucial role in scaling Brex's outbound sales from $2M to over $300M in ARR, and has hired over 800 SDRs during her time in some of the best tech companies in Silicon Valley, including Lever and Zenefits.
In Today's Episode with Ashley Kelly We Discuss:
From NASCAR to Silicon Valley SDR
How did Ashley make her way into the world of sales?
Why does Ashley think the best AEs and leaders start off as SDRs?
What is Ashley's advice to new SDRs starting their jobs today?
Age of AI: Is SDR Outbound Dead?
Does Ashley agree that outbound is dead today? Is SDR dead?
How will AI change SDR? Why is Ashley hesitant to adopt AI?
Why does Ashley think founders should always build the first sales playbook?
What did Ashley mean by SDR is the 3rd pillar between sales and marketing?
What does Ashley think most companies get wrong about outbound?
SDR Hiring: Who, What, When & How
When does Ashley think founders should hire their first SDR?
How does Ashley structure the hiring process? What questions does she ask?
What profile does Ashley look for when hiring for an SDR?
How does Ashley structure the finance package? How is it different for each team?
Why did Ashley avoid hiring SDRs with SDR experience? Why has she changed her mind?
What was Ashley's biggest hiring mistake? What were her takeaways?
Onboarding New SDR Hires
How does Ashley onboard new SDR hires? What is her onboarding timeline?
How does Ashley set targets for new hires? When should they be fully productive?
When does Ashley know if a new hire isn't working?
What are common traits among Ashley's most successful hires?
SaaStr 714: From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential
SaaStr 714: From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential. Hosted by Sam Blond, Partner at Founders Fund. With Ashley Kelly, VP of Global Sales Development at Rippling.
In the latest episode of SaaStr's CRO Confidential series, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context - Ashley had previously helped Sam scale Brex's outbound sales from $2M to over $300M in ARR as Senior Director of SDR.
Together they discuss:
Scaling outbound sales and SDRS (sales development representatives) from 0 to $100M and beyond
How to hire the right outbound sales team
The SDR interview checklist
How to create an environment to set up outbound sales reps for success
Which KPIs to measure and matter most in outbound SaaS sales
Increasing the quality and closed-won revenue with your outbound sales team
Listen now!
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