Season 4, Episode 3: Instagram Revisited (with Emily White)
Show notes
We enter the wayback machine and revisit the subject of Acquired’s second ever episode, Facebook’s bombshell 2012 acquisition of Instagram — this time with the help of then-Facebook executive Emily White, who moved over post-acquisition to become Instagram’s first business head. Together with Kevin and Mike, Emily helped build Instagram's business model, which today accounts for nearly 1/4 of all of Facebook’s revenue. Is this still Acquired’s canonical A+ with an extra 3.5 years of hindsight? Spoiler alert: yes. Sponsors: Anthropic: https://bit.ly/acquiredclaude25 Sentry: https://bit.ly/acquiredsentry WorkOS: https://acquired.fm/unpluggedPlaying Cards: https://bit.ly/workOSshop (Code: ACQDECK) Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Carve Outs:Ben: Sam Harris on the Joe Rogan Experience: https://www.youtube.com/watch?v=RJ5_hAEsLkU David: Boom Town by Sam Anderson: https://www.amazon.com/Boom-Town-Fantastical-Basketball-World-class-ebook/dp/B077RHYC4G
Guests
Analysis: done · source seed