Advice Line: Tapping AI as a Resource for Your Business
This week, Guy is joined by TRX exercise straps founder Randy Hetrick, chicken restaurant giant Raising Cane’s Todd Graves, and Chesapeake Bay Candle Company founder Mei Xu in a special episode of the Advice Line. We talk about how to navigate today’s crowded social media landscape... And ways founders can start thinking about AI.
First, Shireen from Pennsylvania wants to know how to do better getting customers to attend her cooking demos… Then, Valerie from Idaho wonders whether separate social media accounts amount to the best path for her brand... And finally, Avani from New Jersey needs help scaling her business.
Thank you to the founders of Moji Masala , Large as Life puzzles, and Modi Toys for coming on the show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.
You can follow HIBT on X & Instagram and sign up for my free newsletter at guyraz.com or on Substack.
To hear our returning guests’ previous episodes:
TRX: Randy Hetrick | Advice Line with Randy Hetrick of TRX
Raising Cane's: Todd Graves | Advice Line with Todd Graves of Raising Cane's
Chesapeake Bay Candle: Mei Xu | Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Randy Hetrick of TRX
Randy Hetrick, former Navy SEAL and founder of the suspension training company TRX, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Randy updates Guy on his latest venture, a mobile gym called Outfit that brings the workout to you.
First, we hear from Paige in Toronto, who’s wondering how to best capitalize on a major new retail account for her caffeine-conscious energy drink company. Then Kerri in British Columbia asks how to select the right strategic investor for her Australian-style meat pie bakery chain. And Katharine in Ontario wonders whether it's best to expand or narrow the focus of her adaptive clothing brand.
Thank you to the founders of Benny, Peaked Pies and Adaptt Apparel for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to TRX’s founding story as told by Randy on the show in 2017.
This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineers were Robert Rodriguez and Kwesi Lee.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#75 with Randy Hetrick - Navy SEAL To $50M TRX
** The audio recording in the episode had some stuff ups. Sam is not interrupting Randy, it's just the audio delaying in recording. Very sorry for the listening experience, will be fixed in future episodes. ** Today's ep is possible because of Superside! Head to www.superside.com/mfm to hire a dedicated team of designers for your project! Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Sam (@thesamparr) talks to Randy Hetrick (@randyhetrick) who is the CEO of TRX training (inventor of TRX Suspension Trainer), a leading global brand in physical training and the industry leader in functional fitness. Built the company from a bootstrap start up to a high growth consumer brand with 130 employees and approximately $50M in annual revenues. Today's topic include: Why angel investors are better to receive money from than VC's (6:20), Starting a physical goods business and being omnichannel (13:08), Difference between being chairman and CEO (29:08), Why institutional MBA type CEO's suck (33:07), What industries he's interested in investing in (39:32), Sam's MMA weight cut (43:34), Navy Seal and business leadership (46:25) and Randy's angel investing, selling secondary and building his personal brand (55:33).
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TRX: Randy Hetrick (2018)
In 1997, Navy SEAL Randy Hetrick was deployed in Southeast Asia, where he was stationed in a remote warehouse for weeks with no way to exercise. So he grabbed an old jujitsu belt, threw it over a door, and started doing pull-ups. Today, TRX exercise straps dangle from the ceiling in gyms across the country and are standard workout gear for professional athletes. PLUS in our postscript "How You Built That," we check back with a husband-and-wife team who experimented with fruit, spices and vinegar and came up with a gourmet ketchup line called 'Chups. (Original broadcast date: June 26, 2017).
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
TRX: Randy Hetrick
In 1997, Navy SEAL Randy Hetrick was deployed in Southeast Asia, where he was stationed in a remote warehouse for weeks with no way to exercise. So he grabbed an old jujitsu belt, threw it over a door, and started doing pull-ups. Today, TRX exercise straps dangle from the ceiling in gyms across the country and are standard workout gear for professional athletes. PLUS in our postscript "How You Built That," how Whitney Sokol created SproutFit — adjustable onesies and leggings that grow with your baby.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
