Rebuilding IT From the Ground Up for the AI Age: Serval's Jake Stauch
Jake Stauch, founder and CEO of Serval, is building a ServiceNow for the AI era. His most contrarian bet is that the product should look like boring old enterprise software, but with unlimited intelligence. Serval's architecture splits work between two agents: an admin agent that uses code generation to spin up workflows from natural language, and a help desk agent that can only act through the tools admins explicitly approve. Jake explains why his team uses OpenAI models for end-user interaction and Anthropic models for code generation, why new model releases sometimes have to be rolled back when prompt tuning breaks, and why he's not worried the foundation labs will come downmarket. He also makes the case for "fewer, better" hiring as the only durable moat in a world where products may need to be rebuilt every six months.
Hosted by Pat Grady, Sequoia Capital
Inside Serval: Building the System of Intelligence for IT | Jake Stauch
Jake Stauch is the Co-founder and CEO of Serval. Serval automates IT with AI.
We talk taking on incumbents with an AI-native product, why IT departments haven’t had much automation historically, the 12+ month journey of landing their first customer, and how teams can increase talent density as they scale.
Try Numeral, the end-to-end platform for sales tax and compliance: [https://www.numeral.com](https://www.numeral.xn--com-xw0a/)
Sign-up for Flex Elite with code TURNER, get $1,000: https://form.typeform.com/to/Rx9rTjFz
Timestamps:
(0:14) AI-native employee support
(5:15) How an early work trial almost ended the entire company
(9:05) Why IT hasn’t had much automation
(13:09) Vibe coding for IT professionals
(15:31) Competing against publicly traded incumbents
(23:32) Having less than three months of runway for seven years building his first hardware consumer health startup
(33:15) Lessons from five years at Verkada
(39:11) The single question that led birthed the idea for Serval
(44:19) Navigating 12+ months of zero revenue
(52:05) Knowing when not to pivot
(55:15) Finally landing the first three customers
(58:07) Getting pre-empted for a Series A
(1:01:04) Getting a Series B term sheet the next day
(1:05:54) How to structure design partnerships that convert
(1:08:48) Building a mirror instead of system of record
(1:13:49) Make the implementation part of the product
(1:15:24) How to increase talent density as you scale
(1:21:32) Why every new hire should help you recruit
Referenced
Try Serval: https://www.serval.com/
Careers at Serval: https://www.serval.com/careers
Episode with Filip @ Verkada: https://www.youtube.com/watch?v=fXI3GdicIHw
Follow Jake
Twitter: https://x.com/jakeserval
LinkedIn: https://www.linkedin.com/in/jakestauch
Follow Turner
Twitter: https://twitter.com/TurnerNovak
LinkedIn: https://www.linkedin.com/in/turnernovak
Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/