Segment

Kevin Niparko is the VP of Product @ Twilio. Kevin joined Twilio through the acquisition of Segment where he spent an incredible 8 years in numerous different roles including as Head of Product. Before entering the world of product, Kevin was a Management Associate at the world-renowned, Bridgewater Associates. In Today's Episode with Kevin Niparko We Discuss: 1. From Bridgewater to Head of Product: How Kevin made his way from the world of asset management and analytics to leading product teams? What are 1-2 of Kevin's biggest takeaways from his time at Bridgewater with Ray Dalio? How did the 8 year journey with Segment leading to their $3BN acquisition impact his approach to product? 2. What Makes a Great Product Person: Does Kevin believe that product is more art or science? If he were to put a number on it? What would it be out of 100? Why does Kevin believe that all product people should learn to write? Why does Kevin believe that the best product people are generalists and not specialists? Why does Kevin think that analytics is an insanely good start for product people? 3. How to Hire the Best Product People: How does Kevin approach the hiring process for product hires today? What are the non-obvious traits of hires he looks for? How does he test for them? Does Kevin use case studies? Where do many fall down? What do the best do? 4. Product Reviews: Good vs Great: How often does Kevin do product reviews? Who is invited? How have product reviews changed in a world where the company is now fully remote? What is the difference between good and great product reviews? What is the single best product decision Kevin has made? What did he learn? What is the worst product decision Kevin made? How did that change his approach?

Kevin Niparko

VP of Product

TwilioSegment

Summary Every business has customers, and a critical element of success is understanding who they are and how they are using the companies products or services. The challenge is that most companies have a multitude of systems that contain fragments of the customer's interactions and stitching that together is complex and time consuming. Segment created the Unify product to reduce the burden of building a comprehensive view of customers and synchronizing it to all of the systems that need it. In this episode Kevin Niparko and Hanhan Wang share the details of how it is implemented and how you can use it to build and maintain rich customer profiles. Announcements Hello and welcome to the Data Engineering Podcast, the show about modern data management RudderStack helps you build a customer data platform on your warehouse or data lake. Instead of trapping data in a black box, they enable you to easily collect customer data from the entire stack and build an identity graph on your warehouse, giving you full visibility and control. Their SDKs make event streaming from any app or website easy, and their extensive library of integrations enable you to automatically send data to hundreds of downstream tools. Sign up free at dataengineeringpodcast.com/rudderstack Your host is Tobias Macey and today I'm interviewing Kevin Niparko and Hanhan Wang about Segment's new Unify product for building and syncing comprehensive customer profiles across your data systems Interview Introduction How did you get involved in the area of data management? Can you describe what Segment Unify is and the story behind it? What are the net-new capabilities that it brings to the Segment product suite? What are some of the categories of attributes that need to be managed in a prototypical customer profile? What are the different use cases that are enabled/simplified by the availability of a comprehensive customer profile? What is the potential impact of more detailed customer profiles on LTV? How do you manage permissions/auditability of updating or amending profile data? Can you describe how the Unify product is implemented? What are the technical challenges that you had to address while developing/launching this product? What is the workflow for a team who is adopting the Unify product? What are the other Segment products that need to be in use to take advantage of Unify? What are some of the most complex edge cases to address in identity resolution? How does reverse ETL factor into the enrichment process for profile data? What are some of the issues that you have to account for in synchronizing profiles across platforms/products? How do you mititgate the impact of "regression to the mean" for systems that don't support all of the attributes that you want to maintain in a profile record? What are some of the data modeling considerations that you have had to account for to support e.g. historical changes (e.g. slowly changing dimensions)? What are the most interesting, innovative, or unexpected ways that you have seen Segment Unify used? What are the most interesting, unexpected, or challenging lessons that you have learned while working on Segment Unify? When is Segment Unify the wrong choice? What do you have planned for the future of Segment Unify? Contact Info Kevin LinkedIn Blog Hanhan LinkedIn Parting Question From your perspective, what is the biggest gap in the tooling or technology for data management today? Closing Announcements Thank you for listening! Don't forget to check out our other shows. Podcast.__init__ covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast helps you go from idea to production with machine learning. Visit the site to subscribe to the show, sign up for the mailing list, and read the show notes. If you've learned something or tried out a project from the show then tell us about it! Email hosts@dataengineeringpodcast.com) with your story. To help other people find the show please leave a review on Apple Podcasts and tell your friends and co-workers Links Segment Unify Segment Podcast Episode Customer Data Platform (CDP) Golden Profile Reverse ETL MarTech Landscape The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA Sponsored By: Rudderstack:  RudderStack provides all your customer data pipelines in one platform. You can collect, transform, and route data across your entire stack with its event streaming, ETL, and reverse ETL pipelines. RudderStack’s warehouse-first approach means it does not store sensitive information, and it allows you to leverage your existing data warehouse/data lake infrastructure to build a single source of truth for every team. RudderStack also supports real-time use cases. You can Implement RudderStack SDKs once, then automatically send events to your warehouse and 150+ business tools, and you’ll never have to worry about API changes again. Visit [dataengineeringpodcast.com/rudderstack](https://www.dataengineeringpodcast.com/rudderstack) to sign up for free today, and snag a free T-Shirt just for being a Data Engineering Podcast listener. Support Data Engineering Podcast

Kevin Niparko

VP of Product

TwilioSegment

Hanhan Wang

Segment

In the 48th episode, CEO of Charm and Ex-CEO at Segment, Peter Reinhardt sits down to talk about his path, dropping out of school to attend Y Combinator, selling to Twilio, and turning his focus to a new idea – Charm Industrial. (0:00) Introducing the Logan Bartlett Show  (6:35) Welcome Peter Reinhardt  (12:23) Getting to Y Combinator  (19:27) Pivoting to the next idea  (25:04) Posting on Hacker News  (30:36) Pricing your product  (39:32) Twilio Acquisition  (45:58) Starting Charm Industrial  (52:16) Figuring out the carbon offset problem  (1:02:46) Where are we compared to where we need to be  (1:14:49) Running Segment vs Charm Industrial    Mixed and edited: Justin Hrabovsky  Produced: Andrew Nadeau and Rashad Assir  Executive Producer: Josh Machiz  Music: Griff Lawson    🎙 Listen to the show  Apple Podcasts: https://podcasts.apple.com/us/podcast/three-cartoon-avatars/id1606770839  Spotify: https://open.spotify.com/show/5WqBqDb4br3LlyVrdqOYYb?si=3076e6c1b5c94d63&nd=1  Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9zb0hJZkhWbg    🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1    Follow on Socials  📸 Instagram - https://www.instagram.com/theloganbartlettshow 🐦 Twitter - https://twitter.com/loganbartshow  🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow    About the Show  A Saturday morning podcast hosted by Logan Bartlett (Partner and Managing Director at Redpoint Ventures) covering the tech news with his friends and other people with industry expertise. Executive Producer: Rashad Assir Producer: Leah Clapper Mixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA 🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1 Follow on Socials 📸 Instagram - https://www.instagram.com/theloganbartlettshow 📱 X - https://twitter.com/loganbartshow 🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow About the Show Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode of The Logan Bartlett Show, we sit down with the people behind today’s most important startups and extract the tactics, lessons, and frameworks they’ve learned the hard way. Conversations span hiring to GTM, product, growth, fundraising and everything in between - collectively forming the ultimate playbook to make you a better CEO, investor or board member. Tap follow and enable notifications to stay ahead of the game.

Peter Reinhardt

CEO

Charm IndustrialSegment

In this episode, we tackle three carbon removal projects of varying scale, business models, and technical challenges. Biomass pyrolysis via Charm Industrial An electrochemical process via Travertine Mineralization via 44.01 We cover these companies through the lens of their founders – Peter Reinhardt (CEO of Charm Industrial), Laura Lammers (CEO of Travertine), and Karan Khimji (COO of 44.01) – who share the fascinating stories of how they stumbled into this industry, how their processes work, whether they can economically scale, and ultimately why each of them is dedicating their time and energy to this field. This episode also closes out our carbon removal mini series, where we’ve seen a unique convergence of attention, capital, policy, and creativity being applied. With that combination, it's rare that humans don't surprise one another in progress.   Resources:  Charm Industrial: Charm Industrial’s website: https://charmindustrial.com/ Charm Industrial on Twitter: https://twitter.com/CharmIndustrial Peter on Twitter:  https://twitter.com/reinpk Travertine: Travertine’s website: https://www.travertinetech.com/ Laura on Twitter: https://twitter.com/limestonedr 44.01: 44.01’s website: https://4401.earth/ 44.01 on Twitter: https://twitter.com/4401earth Karan on Twitter: https://twitter.com/kdkhimji   Stay Updated:  Find us on Twitter: https://twitter.com/a16z Find us on LinkedIn: https://www.linkedin.com/company/a16z Subscribe on your favorite podcast app: https://a16z.simplecast.com/ Follow our host: https://twitter.com/stephsmithio Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.   Stay Updated: Find a16z on YouTube: YouTube Find a16z on X Find a16z on LinkedIn Listen to the a16z Show on Spotify Listen to the a16z Show on Apple Podcasts Follow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Peter Reinhardt

CEO

Charm IndustrialSegment

Laura Lammers

CEO

Travertine

Karan Khimji

COO

44.01

Before Peter Reinhardt started his current company, Charm Industrial, he was the CEO and co-founder of the customer data platform Segment, which almost died in its first year. Why? He was afraid to ask customers to pay more than $10 per month for it. A savvy sales advisor pressured him to raise the price by 1000x, which worked wonders. By early 2022, Segment — now owned by Twilio — was commanding seven-figure contracts. In this episode, Peter and Joubin discuss the hierarchy of majors at MIT, building telescope arrays, the disastrous first demo of Segment, why founders sometimes forget to eat, the problem with the straight-A student mentality, playing ping-pong with the security guard, evaluating a potential acquisition partner, shedding anti-sales bias, the shortcomings of nature-based carbon offsets, and starting a “reverse oil company.” In this episode, we cover: The thing that makes Peter happiest: Solving all kinds of problems, from accounting to noise to carbon dioxide (08:50) How leading a startup has narrowed his emotional band (13:58) “Freewheeling curiosity” and the breakthrough idea that led to Charm Industrial’s existence (15:47) Segment’s origins as a classroom lecture tool and an analytics tool (19:18) The disagreement that almost broke up Segment’s founding team, and unlocked the company’s potential (26:36) “You have to raise your price by a factor of a thousand” (31:31) The packaging issue that nearly derailed Segment’s growth, and Peter’s initial problematic mindset (35:15) Why Peter sold Segment to Twilio: “All that matters is what the customers are telling you” (43:32) Why great sales looks like great problem solving (47:41) Being vulnerable and honest about hard things (53:19) The power of Charm Industrial’s mission & finding a better carbon capture solution (57:15) The “massive profit engine” that needs to turn over to avert climate disaster (01:03:35) Links: Connect with PeterTwitter LinkedIn Connect with JoubinTwitter LinkedIn Email: grit@kleinerperkins.com  Learn more about Kleiner Perkins This episode was edited by Eric Johnson from LightningPod.fm

Peter Reinhardt

CEO

Charm IndustrialSegment

Panelists: Katrina Wong, VP Marketing and Demand Generation Segment Asawari Samant, Head of Marketing, Anyscale Jeffrey Yoshimura, CMO and Customer Experience Officer, Snyk Three marketing leaders discuss the importance of community, data, and experimentation, as well as the do's and don'ts of using agencies. This episode is an abbreviated version of the session. You can see the full session here: https://youtu.be/7wucuUQSQvQ Blog post: https://www.saastr.com/marketing-secrets-to-hypergrowth-from-building-elastic-zuora-and-segment/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8

Katrina Wong

VP Marketing and Demand Generation

Segment

Asawari Samant

Head of Marketing

Anyscale

Jeffrey Yoshimura

CMO and Customer Experience Officer

Snyk

We have a great interview with a serial-founder today! But first, Molly and Jason cover one of the craziest stories of the year. A couple has been charged with conspiring to launder ~$3.6B worth of crypto from the 2016 Bitfinex hack. Ilya is a former YC founder and Heather part-time rapper. Today’s Guest is Peter Reinhardt, the co-founder of Segment, a customer data platform that sold to Twillio for $3.2B. Peter discusses his new company, Charm Industrial, which is focused on carbon capture and removal. You will learn: 1. How they turn agricultural waste and biomass into a high-carbon fuel 2. The carbon-removal benefits of injecting the bio-fuel into old oil wells 3. Why carbon capture is an important piece of getting to Net Zero 4. The potential impact of Charm Industrial if it succeeds (total CO2 tonnage) 5. Why this process differs from more passive ways of carbon offsets 6. How he landed customers like Shopify & Stripe (and why he thinks companies will continue to do this, even without government regulation) 0:00 Jason and Molly tee up today’s topics: a MAJOR crypto scandal and an amazing interview! 2:14 Breaking down the $3.6B Bitcoin seizure federal investigators 13:39 Eight Sleep - Go to https://eightsleep.com/twist to check out the Pod Pro Cover and get $150 off at checkout! 14:56 Explaining how the laundering happened mechanically 18:21 Jason’s prior emails re: the YC founders’ company, jumping to BAYC “doxxing” story 24:25 Vanta - Get get $1,000 off automating your SOC 2 at https://vanta.com/twist 25:44 The most amazing part of this story: Razzlekhan the rapper, and Ilya the s***poster; plus Jason and Molly cast the docu-series for this disaster 33:12 Fiverr - Sign up for https://Fiverr.com/Business free for the first year and save 10% on your purchase with promo code JASON 34:34 Crypto brigading, crypto’s impact on the environment 42:00 Charm Industrial’s Peter Reinhardt (formerly of Segment) speaks about Segment selling to Twilio for $3B+ 51:38 Charm Industrial’s origin story, understanding industrial de-carbonization and carbon removal 1:05:11 1 TAM for carbon removal companies, breaking down the 4 quadrants of fighting climate change Check out Charm Industrial: https://www.charmindustrial.com FOLLOW Peter: https://twitter.com/reinpk FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood

Peter Reinhardt

CEO

Charm IndustrialSegment

In this episode, get ready to learn from Carilu Dietrich, Advisor at 1Password, Isabelle Papoulias, CMO of Mediafly and VP of Product Marketing and Demand Gen, Katrina Wong of Segment on both the importance and effective tactics in building the ideal customer profile. Episode notes: https://www.saastr.com/saastr-podcast-457-and-video-building-your-ideal-customer-profile/ Full video: https://youtu.be/7dsouVBpYr8

Carilu Dietrich

Advisor to CEOs and CMOs

CCCarilu Dietrich Consulting1Password

Isabelle Papoulias

Chief Marketing Officer

Mediafly

Katrina Wong

VP Marketing and Demand Generation

Segment

My guest today is Peter Reinhardt, co-founder and CEO of Segment, the market-leading data customer data platform that was acquired by Twilio last year. In our conversation, we cover the fascinating journey of Segment from an education feedback tool to the business it is today, Peter’s sales philosophy on meeting the customer where they are and not where you think they should be, and why revenue operations, or RevOps, is underrated for any business. This was an incredibly honest conversation on company building that any builder can learn a lot from. Please enjoy my conversation with Peter Reinhardt.   For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- Founder's Field Guide is a property of Colossus, Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:02:47] - [First question] - What Segment currently does for its customers [00:03:37] - How this industry looked before Segment came along [00:04:30] - Overview of a simple data flow and the utility of capturing user data [00:05:55] - Insights that lead to developing the structure for a central data pipeline [00:07:52] - Why other companies don’t just build their own data collection API [00:10:04] - Early days of building the company and finding success outside their initial idea [00:12:29] - Pivoting from classroom software to providing software the world needed [00:16:17] - What Technology Wants  [00:17:06] - Sign that validated becoming a B to B software company [00:19:49] - Challenging moments trying to scale Segment after bootstrapping the startup [00:24:58] - Getting customers to articulate your value proposition helps grow your sales [00:26:42] - Deciding what would be sold and what would remain open source [00:28:05] - Structuring and developing an enterprise sales team and sales model [00:30:23] - Overview of a 2 million dollar per sales person contract and how it’s allocated [00:31:38] - How it feels to be participant in the SaaS industry [00:34:02] - Lessons learned about revenue operations and how underappreciated it is [00:36:39] - Backwards efficiency and companies who use products to bootstrap scale economics [00:38:51] - Focusing on customer acquisition cost to maximize scale efficiency [00:40:52] - Potential disruptors to economies of scale [00:42:21] - Lessons learned from achieving massive scale and being acquired by Twilio [00:45:40] - Behind the curtain view of current data use trends [00:48:49] - His perspectives on the data privacy landscape and their implications writ large [00:51:48] - Legitimate businesses that will be hurt by changes in data privacy standards [00:53:11] - How data privacy standards may affect everyday merchants [00:54:03] - The worst advice he’s heard given to new entrepreneurs [00:56:20] - Impactful advice received along the way when growing Segment [00:56:47] - What has him most excited about the future [00:57:13] - Lessons learned about leadership from Jeff Lawson and his own experience [00:58:51] - The hardest changes he’s had to make as a leader [01:00:20] - The kindest thing anyone has ever done for him

Peter Reinhardt

CEO

Charm IndustrialSegment

Peter Reinhardt is the Founder and CEO @ Segment, the leading customer data platform with over 20,000 companies using Segment to collect, clean, and control their customer data. Prior to their $3.2BN acquisition by Twilio in 2020, Peter raised over $283M for Segment from Accel, Thrive, Meritech, GV, General Catalyst and Kleiner Perkins to name a few. Peter is also an active angel investor having made investments in the likes of Retool, Newfront, Pilot and more. In Today's Episode with Peter Reinhardt You Will Learn: 1.) How Peter made his way into the world of startups and how he came to found a company, Segment, by actively trying to prove to his co-founder that it would not work? Why does Peter believe the Airbnb story is the most destructive myth for founders to follow? 2.) Learning: How does Peter think about learning frameworks for new topics? How does he construct his? How does Peter use data within this learning process to increase his rate of learning? Where do the majority of people go wrong in constructing their framework for learning? 3.) Listening and Debate: What does Peter believe is required to be "a good listener"? What questions do the best listeners ask? What tone do they use to ask these questions? How does Peter create an environment of safety internally where people feel they can debate? How does one balance between debate and thinking vs putting those thoughts into action? 4.) Problem-solving: How does Peter breakdown problems into their component parts? Through what mechanism does he determine what to prioritise first? How would Peter describe his decision-making process? How does he determine between head vs heart in decisions? In what way does Peter use data to further inform the decisions he makes? 5.) How would Peter describe his management style today? Has it changed over time? In what way has working with a coach changed the way Peter thinks about leadership? What elements do they focus on? How often does he see his coach? What have been some of his biggest takeaways? Item's Mentioned In Today's Episode with Peter Reinhardt Peter's Favourite Book: The Chalice and the Blade, Crucial Conversations As always you can follow Harry and The Twenty Minute VC on Twitter here!

Peter Reinhardt

CEO

Charm IndustrialSegment

Summary Customer analytics is a problem domain that has given rise to its own industry. In order to gain a full understanding of what your users are doing and how best to serve them you may need to send data to multiple services, each with their own tracking code or APIs. To simplify this process and allow your non-engineering employees to gain access to the information they need to do their jobs Segment provides a single interface for capturing data and routing it to all of the places that you need it. In this interview Segment CTO and co-founder Calvin French-Owen explains how the company got started, how it manages to multiplex data streams from multiple sources to multiple destinations, and how it can simplify your work of gaining visibility into how your customers are engaging with your business. Announcements Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With 200Gbit private networking, scalable shared block storage, and a 40Gbit public network, you’ve got everything you need to run a fast, reliable, and bullet-proof data platform. If you need global distribution, they’ve got that covered too with world-wide datacenters including new ones in Toronto and Mumbai. And for your machine learning workloads, they just announced dedicated CPU instances. Go to dataengineeringpodcast.com/linode today to get a $20 credit and launch a new server in under a minute. And don’t forget to thank them for their continued support of this show! Managing and auditing access to your servers and databases is a problem that grows in difficulty alongside the growth of your teams. If you are tired of wasting your time cobbling together scripts and workarounds to give your developers, data scientists, and managers the permissions that they need then it’s time to talk to our friends at strongDM. They have built an easy to use platform that lets you leverage your company’s single sign on for your data platform. Go to dataengineeringpodcast.com/strongdm today to find out how you can simplify your systems. Go to dataengineeringpodcast.com to subscribe to the show, sign up for the mailing list, read the show notes, and get in touch. To help other people find the show please leave a review on iTunes and tell your friends and co-workers You listen to this show to learn and stay up to date with what’s happening in databases, streaming platforms, big data, and everything else you need to know about modern data management. For even more opportunities to meet, listen, and learn from your peers you don’t want to miss out on this year’s conference season. We have partnered with O’Reilly Media for the Strata conference in San Francisco on March 25th and the Artificial Intelligence conference in NYC on April 15th. Here in Boston, starting on May 17th, you still have time to grab a ticket to the Enterprise Data World, and from April 30th to May 3rd is the Open Data Science Conference. Go to dataengineeringpodcast.com/conferences to learn more and take advantage of our partner discounts when you register. Your host is Tobias Macey and today I’m interviewing Calvin French-Owen about the data platform that Segment has built to handle multiplexing continuous streams of data from multiple sources to multiple destinations Interview Introduction How did you get involved in the area of data management? Can you start by explaining what Segment is and how the business got started? What are some of the primary ways that your customers are using the Segment platform? How have the capabilities and use cases of the Segment platform changed since it was first launched? Layered on top of the data integration platform you have added the concepts of Protocols and Personas. Can you explain how each of those products fit into the overall structure of Segment and the driving force behind their design and use? What are some of the best practices for structuring custom events in a way that they can be easily integrated with downstream platforms? How do you manage changes or errors in the events generated by the various sources that you support? How is the Segment platform architected and how has that architecture evolved over the past few years? What are some of the unique challenges that you face as a result of being a many-to-many event routing platform? In addition to the various services that you integrate with for data delivery, you also support populating of data warehouses. What is involved in establishing and maintaining the schema and transformations for a customer? What have been some of the most interesting, unexpected, and/or challenging lessons that you have learned while building and growing the technical and business aspects of Segment? What are some of the features and improvements, both technical and business, that you have planned for the future? Contact Info LinkedIn @calvinfo on Twitter Website calvinfo on GitHub Parting Question From your perspective, what is the biggest gap in the tooling or technology for data management today? Links Segment AWS ClassMetric Y Combinator Amplitude web and mobile analytics Mixpanel Kiss Metrics Hacker News Segment Connections User Analytics SalesForce Redshift BigQuery Kinesis Google Cloud PubSub Segment Protocols data governance product Segment Personas Heap Analytics Podcast Episode Hotel Tonight Golang Kafka GDPR RocksDB Dead Letter Queue Segment Centrifuge Webhook Google Analytics Intercom Stripe GRPC DynamoDB FoundationDB Parquet Podcast Episode The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA Support Data Engineering Podcast

Calvin French-Owen

Co-founder and CTO

Segment

Adam and Jerod talk with two members of Segment’s engineering team: Co-founder and CTO, Calvin French-Owen, as well as Software Engineer, Alex Noonan, about their journey from monorepo to microservices back to monorepo. 100s of problem children to 1 superstar child. Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Indeed – Indeed Assessments is a remote-first team that operates like a startup within Indeed — and they’re hiring. If you’re looking to join a remote-first team working on really big problems that will literally impact 100’s of Millions of people, head to indeed.jobs/changelog Linode – Our cloud server of choice. Deploy a fast, efficient, native SSD cloud server for only $5/month. Get 4 months free using the code changelog2018. Start your server - head to linode.com/changelog GoCD – GoCD is an on-premise open source continuous delivery server created by ThoughtWorks that lets you automate and streamline your build-test-release cycle for reliable, continuous delivery of your product. Fastly – Our bandwidth partner. Fastly powers fast, secure, and scalable digital experiences. Move beyond your content delivery network to their powerful edge cloud platform. Learn more at fastly.com. Featuring: Alexandra Noonan – GitHub Calvin French-Owen – Website, GitHub, X Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X Jerod Santo – Website, GitHub, LinkedIn, Mastodon, X Show Notes: Segment says goodbye microservices Goodbye Microservices: From 100s of problem children to 1 superstar · Segment Blog Centrifuge: a reliable system for delivering billions of events per day · Segment Blog Something missing or broken? PRs welcome!

Calvin French-Owen

Co-founder and CTO

Segment

Alex Noonan

Software Engineer

Segment

Why is it so difficult to recognize product-market fit before you find it? And how do you find it, anyway? Learn about the struggles the team behind Segment faced, and how everything changed after they built a product that people wanted.

Peter Reinhardt

CEO

Charm IndustrialSegment

Calvin French-Owen

Co-founder and CTO

Segment

Peter Reinhardt is the Founder and CEO @ Segment, the startup that allows you to collect all of your customer data and send it anywhere and they count some of the biggest and best companies in the world as customers including the likes of Reuters, HotelTonight, New Relic and Atlassian. They do not only have some of the world's leading customers but some of the world's best investors with the likes of Accel, Thrive and Kleiner Perkins participating in their latest $27m Series B. I would like to say a huge thanks to Grant Miller @ Replicated for the intro to Peter today. In Today's Episode You Will Learn: How did Peter make his way into the world of SaaS and come to found Segment? How does Peter define product market fit? Does he agree with Justin Kan in stating that it is when you get the first 10 customers that are unaffiliated? Why does Peter believe product market fit suffers when related to Job's idea of the reality distortion field? What is so damaging and what should founders look to avoid? How do technical and non-technical co-founders differ in their approach to product market fit? How do their expectations, desires and reactions alter to differing levels of uptake? How did Peter navigate the process of scaling prices with time? Was he nervous when doing so? What does Peter advise founders when attempting significant price increases? 60 Second SaaStr What were the biggest takeaways from YC? What does Peter know now that he wishes he had known at the beginning? The biggest challenge in building out the team? Favourite SaaS resource or reading material? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Peter Reinhardt

Peter Reinhardt

CEO

Charm IndustrialSegment