Advice Line with Sarah LaFleur of M.M. LaFleur
Today’s callers: David from New Jersey struggles with self-doubt as he works to grow his muscle-scraping soap brand. Then, Marnie from Australia wants to convince customers that her colorful tick-repellent socks are worth the premium price. And David from New York wants his company to end the practice of throwing away burned out candles.
Plus, Sarah recounts rebuilding her brand in the wake of the pandemic and the changing fashion preferences of professional women.
Thank you to the founders of Sorsoap, Tick Socks, and Siblings for being a part of our show.
If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to M.M. LaFleur’s founding story as told by Sarah on the show in 2020.
This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley.
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Sarah LaFleur On the Existential Threat From the Tariffs
America's textile industry has famously declined over the years, with a bunch of production moving to lower-cost places like China, Vietnam, and Bangladesh. Now, with the Trump administration imposing heavy tariffs on exports from these countries, the US clothing industry is facing another big shock. In this episode we speak with Sarah LaFleur, founder and CEO of M.M.LaFleur, which makes high-quality work clothing for women (Tracy is a big fan). She walks us through what the past month has actually been like for a smaller clothing business trying to understand and deal with the tariffs. We talk about the conversations she's been having with mills and factories in China, how the tariffs are already impacting future seasons of clothing, the scramble to secure space on ships before the tariffs hit, and how businesses actually pay the new taxes.
Read more: A New ‘China Shock’ Is Destroying Jobs Around the World
One Ship, $417 Million in New Tariffs: The Cost of Trump’s Trade War
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M.M.LaFleur: Sarah LaFleur (2020)
When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How I Built Resilience: Live with Sarah LaFleur
When Sarah LaFleur started M.M.LaFleur, she wanted to help women dress efficiently and comfortably for the office. Now that most of her customers are working from home, Sarah has to rethink her brand and her marketing to stay relevant. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
M.M.LaFleur: Sarah LaFleur
When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley. PLUS in our post-script "How You Built That," Taylor Mali explains how he created Metaphor Dice, which ease the pain of writing the first line of a poem.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.