Stuck at $50K ARR for 5 Years. Now $1.5M With AI Agents.
Five years at $50K ARR. Ten failed projects. Lending the business money out of his own bank account. George Georgiadis came close to shutting Happier Leads down. Instead he broke through the revenue plateau and reached $1.5M ARR with zero employees. George explains what moved the number: an end-to-end platform instead of a narrow point tool, cold email as his cheapest channel because he owns the mailboxes and the data, and running a SaaS with AI agents he built himself to handle support and bug fixing around the clock. Plus: why he turned down a $1M offer to sell, and why he is hiring again after reaching seven figures alone. Happier Leads identifies anonymous website visitors, qualifies them with AI, and engages them by email. George Georgiadis bootstrapped it from a $50,000 AppSumo campaign to $1.5M ARR with no outside capital. This episode is brought to you by: 🍎 Product Fruits → Book a demo tailored to your product 🔑 Key Lessons 📉 A plateau is a depth problem, not an effort problem: George wore every hat for five years at $50K ARR and never went deep enough on one channel to make the unit economics work. 💰 Own the infrastructure your channel depends on: Building his own mailboxes and using the 175-million-contact database he already owned pushed cold email costs low enough to send millions profitably. 🎯 The point tool that felt like a mistake became the moat: Building identification, qualification, enrichment, and email sending into one platform took seven years, but no competitor covers the full path. 🤝 Cold email works on precision, not personalization theater: He picks the exact company and job title, keeps the message short, and withholds links until the prospect replies to protect deliverability. 🛠️ AI replaces a team only when the data lives in one place: Ripping out HubSpot, Intercom, and Pipedrive for self-built tools gave his AI brain the visibility it needs to fix bugs unattended. 🚀 Lifetime deals buy time, not revenue: The $50,000 AppSumo campaign got consumed by server and data costs within two years, but the reviews, word of mouth, and runway were worth more. 🧠 A solo operator owns a job, not a company: Even at $1.5M ARR with AI doing the heavy lifting, George is hiring because a business that stops when he stops cannot be sold. Chapters Cold open: five years stuck, then $1.5M What Happier Leads does $1.5M ARR with zero employees, bootstrapped From Greece to London and 10 failed projects Where the Happier Leads idea came from Clearbit quoted $20,000 so he built his own Funding the product with AppSumo lifetime deals Buying the data, building the business on top The real cost and hidden upside of lifetime deals Five years stuck at $50K ARR 80% development, 20% marketing and sales Building end to end instead of a point tool Nearly quitting and lending the business his own money What finally changed: going deep on unit economics Cold email becomes the main acquisition channel What makes cold email work at scale Running the business with self-built AI agents Self-healing software and KPI monitoring Why he's hiring again after zero employees Lightning round Resources Full show notes: https://saasclub.io/489 Join 5,000+ SaaS founders: https://saasclub.io/email