Eight Sleep

Matteo Franceschetti is the Co-founder and CEO of Eight Sleep. Eight Sleep created one of the original breakout consumer health products in 2014, quietly building a business that’s raised over $300 million dollars and was reportedly free cash flow positive in the first half of 2025. But things weren’t always easy, and Matteo shares the challenges of starting a hardware company, why hardware has stronger moats, and the fundraising mindset he adopted that eventually got Khosla Ventures and Founders Fund to invest. We also get into the importance of sleep, how the company’s Sleep Butler uses AI to help you sleep better, and the big opportunity building more consumer health products. Thanks to Numeral for supporting this episode. It’s the end-to-end platform for sales tax and compliance. Try it here: ⁠https://www.numeral.com⁠ Timestamps: (2:18) Three pillars of health: sleep, nutrition, fitness (4:02) Creating a sleep routine (6:59) Importance of body temperature in sleep (8:43) How Eight Sleep works (12:14) Using AI to help you sleep (18:35) The AWS outage (24:12) It’s too hard to build in Europe (28:09) Why hardware has stronger moats (32:23) How to fundraise for a hardware company (35:30) The opportunity in Sleep tech (38:43) Hiring is easy when you have a mission (40:37) How to fight jet lag (43:03) Opportunities in women’s health (45:54) Evolving from single purchase to subscription model (47:12) Matteo’s personal health stack (49:41) Racing sports cars Referenced Eight Sleep: https://www.eightsleep.com/ Compliant VC Meme Account: https://x.com/compliantvc Follow Matteo Twitter: https://x.com/m_franceschetti LinkedIn: https://www.linkedin.com/in/matteofranceschetti/ Follow Turner Twitter: https://twitter.com/TurnerNovak LinkedIn: https://www.linkedin.com/in/turnernovak Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/

Matteo Franceschetti

CEO & Co-Founder

Eight Sleep

Matteo Franceschetti is the Co-Founder and CEO @ Eight Sleep, a company dedicated to fueling human potential through optimal sleep. To date, Matteo has raised over $160M for the business from the likes of Founders Fund, Ryan Petersen, Naval Ravikant, Kevin Hart, AROD and many more. In Todays Episode with Matteo Franceschetti We Discuss: 1. Why Did Sleep Need "Solving": Why did Matteo decide he wanted to spend decades of his life-solving sleep? If Matteo has known how hard it was going to be, would he do it again? What does Matteo know now that he wishes he had known at the start of the journey? 2. Hiring the Best Team: What is Matteo's playbook for hiring? What are the five questions that Matteo asks in every interview? What are big red flags? What are strong signals of great talent? If people have been let go in a RIFF, is that a concern? How does Matteo construct hiring panels? What vote count is enough for an approved hire? What are Matteo's biggest lessons on title and pay a new hire receives? What are some of Matteo's biggest lessons when it comes to firing people? 3. Funding the Business: What was the hardest round to raise? Why? Are investors justified in their skepticism of hardware? What are the single biggest pieces of advice Matteo would give to founders on raising? How impactful has it been having Keith Rabois and Founders Fund as an investor? Do VCs really add value? 4. Mastering Health, Sleep and Nutrition: How does your diet impact the quality of sleep you have? How does exercise and the time of exercise impact your sleep? What are some common rules on sleep that are BS and myths? What are some of the most non-obvious truths about getting great sleep?

Matteo Franceschetti

CEO & Co-Founder

Eight Sleep

My guest today is Matteo Franceschetti, the founder and CEO of Eight Sleep, a smart mattress company. I’m a customer of Eight Sleep and this was one of the most unique founder conversations I’ve had on the show, in both the focus on the product and the exploration of sleep. We talk about which biometrics matter, how hard it is to start a hardware company and launch manufacturing overseas, how Matteo manages his own sleep, and the massive potential for preventative health companies like Eight Sleep may have in the future. I hope you enjoy this conversation with Matteo Franceschetti.    For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- Founder's Field Guide is a property of Colossus Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes.      Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:02:36] - [First question] - Origins of the Eight Sleep business [00:03:21] - Designing and testing the original product [00:04:17] - Goal of the product [00:05:19] - How temperature can improve sleep [00:06:28] - Accuracy of the sensors in this product [00:08:30] - Valuable inputs for health that they measure, HRV (heart rate variability) [00:09:59] - Amount of research on the variables they measure and impact on health [00:11:45] - Hardest data for them to measure in their mattress [00:14:03] - Early challenges to launching the business [00:15:27] - Lessons from the early manufacturing process [00:16:50] - Working through the potential business models [00:17:56] - Goal of less sleep and reducing light sleep [00:19:45] - Behavior changes he’s made as a result of understanding his sleep more [00:21:08] - How alcohol/caffeine impacts sleep [00:22:01] - How food impacts sleep [00:23:01] - Why glucose spikes are bad for sleep [00:23:40] - Challenges in the business after the crowdfunding stage [00:25:34] - Marketing lessons from a high price point and infrequently purchased product [00:26:42] - Most exciting day in the researching phase [00:27:48] - Turning an infrequent purchase into a frequent sale [00:28:54] - What it’s like to work with his wife [00:30:03] - Future of the quantified self-movement [00:31:23] - The hardest challenge in the business [00:32:13] - Most valuable things he’s learned as a fan of Formula 1 racing [00:33:41] - Future of the mattress business [00:35:28] - Other businesses he has learned from [00:36:40] - Lessons from the data part of the business [00:38:26] - Collecting more data from their customers without being intrusive [00:39:56] - What he’s learned through Apple Health  [00:41:39] - What has him excited for the long term future of Eight Sleep [00:42:32] - Kindest thing anyone has done for him

Matteo Franceschetti

CEO & Co-Founder

Eight Sleep

Ryan Petersen is the Founder & CEO @ Flexport, the operating system for global trade with over $1.3Bn in funding from the likes of Softbank, Founders Fund, DST, GV and First Round to name a few. Justin Kan is the Founder @ Atrium and Twitch (acq by Amazon for $1Bn). Justin is also a prolific angel with a portfolio including the likes of Scale AI, Digits, Cruise and Triplebyte to name a few. Matteo Franceschetti is the Founder & CEO @ Eight Sleep, the #1 Smart Mattress, designed to help you fall asleep faster and stay asleep. To date, Matteo has raised over $70M from Founders Fund, Khosla Ventures, Craft Ventures, Kevin Hartz and Ryan Petersen to name a few. Steve Schlafman is a Coach and Investor @ High Output. Previously Steve was a Partner @ Primary Ventures in NYC and before that Principal @ RRE. CLICK TO LISTEN ON ITUNES In Today's Episode You Will Learn: 1.) What was your realisation moment for stopping drinking? How did it come about? What was your prior relationship to alcohol like? 2.) For me I always found an excuse to not stop drinking, when you think about your attempts to give up, what excuses did you provide as reasons for continuing to drink? What insecurities and vulnerabilities did drinking hide and mask for you? How did it impact them? 3.) From a literal standpoint, how did you approach giving up the act of drinking? What tools did you find most helpful? What resources do you recommend? How has your life changed since you stopped drinking? Matteo, you have the data from Eight Sleep, what does the data say about how stopping drinking truly impacts your sleep? 4.) People often say that stopping drinking kills your social life, what would you respond to that commonly held belief? What other core misconceptions do you find people hold towards drinking? To those considering giving up drinking, what would you advise them? What do you know now about alcohol that you wish you had known earlier? As always you can follow Harry and The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

Ryan Petersen

CEO

Flexport

Justin Kan

Co-Founder

AtriumTwitchGoat CapitalY CombinatorFractal

Matteo Franceschetti

CEO & Co-Founder

Eight Sleep

1:03 Jason's thoughts on the exploding DTC movement 4:10 How Jason discovered Eight Sleep 7:15 Jason intros Matteo Franceschetti 8:18 Matteo describes starting Eight Sleep and The Pod 15:48 What was Matteo's history before Eight Sleep 16:27 What did Matteo learn from his prior career in Solar Energy? 20:11 What has Matteo learned about users' sleep through data analysis 22:54 How does the thermo alarm work? 26:52 What is Eight Sleep doing with their sleep data? 29:36 What does the future look like for Eight Sleep? 36:50 What has Matteo learned about DTC marketing? 40:20 Dealing with returns 42:46 Which marketing channels does Matteo capitalize on? 46:30 What were Jason's instructions for reading Eight Sleep ads? 46:55 Are pop-up locations a possibility? 49:03 What is the endgame for smart-fitness products like Peloton & Tonal? 56:04 Eight Sleep's $40M raise

Matteo Franceschetti

CEO & Co-Founder

Eight Sleep