Advice Line with Marcia Kilgore of Beauty Pie (June 2025)
Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managing uncertainty and risk.
Today, we meet Victor in Fort Worth, the co-founder of a Mexican-style sweets and treats venture who wonders if he should focus on expanding brick-and-mortar operations, retail presence, or both. Then Lydia in Seattle, a former disease researcher who is ready to grow her small batch botanical skincare line, but needs help overcoming her fear of failure to get to the next step. And Jack in San Francisco, the founder of a custom bike bag and accessories brand who’s trying to figure out how to maintain customer excitement throughout the entire purchasing process so as not to lose momentum.
Thank you to the founders of Sol Dias, Clērstory, and Wompy Bikes for being part of our show. And stick around to hear a brief update on all three callers!
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Marcia Kilgore’s original How I Built This episode as told by Marcia on the show in 2018.
This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Marcia Kilgore of Beauty Pie
Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managing uncertainty and risk.
Today, we meet Victor in Fort Worth, the co-founder of a Mexican-style sweets and treats venture who wonders if he should focus on expanding brick-and-mortar operations, retail presence, or both. Then Lydia in Seattle, a former disease researcher who is ready to grow her small batch botanical skincare line, but needs help overcoming her fear of failure to get to the next step. And Jack in San Francisco, the founder of a custom bike bag and accessories brand who’s trying to figure out how to maintain customer excitement throughout the entire purchasing process so as not to lose momentum.
Thank you to the founders of Sol Dias, Clērstory, and Wompy Bikes for being part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Marcia Kilgore’s original How I Built This episode as told by Marcia on the show in 2018.
This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How I Built Resilience: Live with Tony Xu and Marcia Kilgore
When Tony Xu started DoorDash in 2013, he wanted to help local restaurants stay afloat by introducing them to online delivery. Today, his quest remains the same, now that DoorDash has become an essential business during the COVID-19 pandemic. Marcia Kilgore's footwear brand, FitFlop, is experiencing a downturn in sales as retail stores stay closed. However, Beauty Pie – her direct-to-consumer cosmetics brand – is thriving as the beauty industry goes digital. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Live From The HIBT Summit: Marcia Kilgore
Our fifth episode from the 2019 How I Built This Summit features serial entrepreneur Marcia Kilgore, founder of Bliss, FitFlop, BeautyPie and more. The animating question behind all of Marcia's business ideas is 'So What?'— if she can't answer it, she doesn't pursue it. We'll be releasing more episodes from the HIBT Summit over the next few weeks, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Serial Entrepreneur: Marcia Kilgore (2018)
After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school bodybuilding experience to find work as a personal trainer. Then she taught herself to give facials, and eventually started her own spa and skincare line, Bliss. The spa became so popular that it was booked months in advance with a list of celebrity clientele. After selling her shares in Bliss, Marcia went on to start four new successful companies: Soap & Glory, FitFlop, Soaper Duper, and Beauty Pie. PLUS in our postscript "How You Built That," we check back with Emma Cohen, who explains how she helped develop and market The Final Straw, a collapsible metal drinking straw.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Serial Entrepreneur: Marcia Kilgore
After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school bodybuilding experience to find work as a personal trainer. Then she taught herself to give facials, and eventually started her own spa and skincare line, Bliss. The spa became so popular that it was booked months in advance with a list of celebrity clientele. After selling her shares in Bliss, Marcia went on to start four new successful companies: Soap & Glory, FitFlop, Soaper Duper, and Beauty Pie. PLUS for our postscript "How You Built That," how Steve Kral has created a successful business fulfilling a very particular niche: selling TV remotes for outdated television sets.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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