Givaudan: The Magic Ingredients - [Business Breakdowns, EP.242]
Today, we are breaking down Givaudan, the Swiss fragrance and flavor giant hiding in plain sight. I came away from this episode with a new way of seeing the world around me. When you learn that a single company is behind the scent of your shampoo, the taste of your burger, and the smell of your laundry, you start to realize just how much of daily life runs through a company most people have never heard of. I am joined by Jeremie Fastnacht, a fund manager at Banque de Luxembourg Investments based in Luxembourg. We get into what makes Givaudan, Givaudan, starting with its founding in 1895 Zurich and how it quietly became the dominant player in a market most investors overlook. We cover the structure of the flavor and fragrance industry, why switching costs are so remarkably high despite this being a tiny fraction of any client's costs, how the company operates more like a royalty business than a manufacturer, and what the risks look like now that a new management team has taken the helm. Please enjoy this breakdown of Givaudan. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at colossus.com/subscribe. ----- This episode is brought to you by Portrait Analytics - your centralized resource for AI-powered idea generation, thesis monitoring, and personalized report building. Built by buy-side investors, for investment professionals. We work in the background, helping surface stock ideas and thesis signposts to help you monetize every insight. In short, we help you understand the story behind the stock chart, and get to "go, or no-go" 10x faster than before. Sign-up for a free trial today at portraitresearch.com ----- Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Timestamps (00:00:00) Welcome to Business Breakdowns (00:02:35) Episode Intro: Givaudan (00:03:25) How Flavors and Fragrances Shape Daily Life (00:05:28) Scent and Taste as Purchasing Drivers (00:07:57) Givaudan's Corporate History (00:10:26) Creating Flavors and Fragrances (00:13:57) The Royalty Model of Revenue (00:16:27) Why There's No Incentive to Switch Supplier (00:18:43) Market Size & Major Competitors (00:22:48) Trends Driving Growth in Emerging Markets (00:24:59) How Givaudan Became the Industry Leader (00:28:46) Margins and Customers in Each Business Unit (00:30:51) Givaudan's Financial Profile (00:35:16) Capital Allocation & Valuing Givaudan (00:37:58) CEO Succession & Other Major Risks (00:40:38) Lessons from Studying Givaudan