Subtitle: Designed in California In a preview of our new Designed in California podcast, we take you back to 1976 and recount Steve Jobs's numerous attempts to sell Apple or, at the very least, get someone to make an investment in the fledgling company. This episode of Upgrade is sponsored by: Designed in California on Kickstarter: If you enjoyed this episode, please consider supporting us! Links and Show Notes: Written by Jason Snell. Designed in California theme by Christopher Breen. Key sources: Infinite Loop (1999) by Michael S. Malone Apple: The First 50 Years (2026) by David Pogue (Amazon, Kobo, Apple Books) Steve Jobs (2011) by Walter Isaacson (Amazon, Used) Get Upgrade+. More content, no ads. Check out Upgrade merch! Submit Feedback Designed in California – Kickstarter
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