Selling SDKs in the era of many Claudes (Interview)
Show notes
Steve Ruiz joins us for a deep-dive on tldraw (a very good free whiteboard) and the business he’s built selling SDKs that help others build very good whiteboards (and more) with tldraw’s high-performance web canvas. Along the way, we discuss the excitement/fear we share about keeping our agents busy, how SDK and infra companies are affected differently by agentic software than SaaS companies, how Steve is approaching the coming era of internal tooling, what will happen when we equip LLMs with an infinite canvas, and more. Join the discussion Changelog++ members get a bonus 15 minutes at the end of this episode and zero ads. Join today! Sponsors: Augment Code – Adam loves “Auggie” – Augment Code’s CLI that brings Augment’s context engine and powerful AI reasoning anywhere your code goes. From building alongside you in the terminal to any part of your development workflow. NordLayer – Toggle-ready network security for modern businesses. Get an exclusive offer: up to 22% off NordLayer yearly plans plus 10% on top with the coupon code changelog-10-NORDLAYER. Try it risk-free with a 14-day money-back guarantee at nordlayer.com/thechangelog Squarespace – A website makes it real! Use code CHANGELOG to save 10% on your first website purchase. Featuring: Steve Ruiz – Website, LinkedIn, X Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X Jerod Santo – Website, GitHub, LinkedIn, Mastodon, X Show Notes: tldraw.com tldraw.dev Remarkable: the paper tablets for focused work Agent starter kit • tldraw docs tldraw fairies Something missing or broken? PRs welcome!
Guests
Analysis: done · source seed