Brex 3.0: Inside the Radical Turnaround with Pedro Franceschi
Show notes
Guest: Pedro Franceschi Pedro Franceschi is the co-founder and CEO of Brex, a fintech company reshaping how businesses manage their finances. Originally from Brazil, Pedro went from teenage hacker to leading one of the most well-known names in modern financial technology—building a platform trusted by startups and enterprises alike. In this episode, Pedro shares what it took to launch “Brex 3.0,” why he moved to a single-CEO model, and how tough structural changes set the stage for leaner, faster growth. Chapters: 00:00 Trailer 00:46 Introduction 01:45 Startup roller coaster 05:21 Founders know how to have fun 07:12 Belief barrier evolution 12:00 Early state of life in Brazil 13:23 Controlling variables 15:32 Screen time 19:23 Making small decisions 23:27 Learning raises the bar 26:15 People manager 38:49 Getting underwater 42:05 Growth accelerated 47:51 Vision from the top down 52:13 Leadership organization 54:01 AI software engineering physics 54:43 People complain about change 59:42 Believers and non-believers 1:04:09 Equity and bonus controversy 1:08:40 Big swings and going public 1:14:15 Control in unpredictability 1:18:04 Living in a pixel 1:19:52 Meditate, sleep, diet, exercise 1:24:36 Mental health and stress 1:33:12 Who Brex is hiring 1:33:49 What "grit" means to Pedro 1:34:39 Outro Mentioned in this episode: Silicon Valley, Facebook, Meta Platforms, Inc., Mark Zuckerberg, Mastercard, Rio de Janeiro, iPhone, Bill Gates, Tim Urban, Jony Ive, Apple Inc., LinkedIn, Salesforce, Brian Chesky, Airbnb, Anthropic Claude, Cursor, Codeium Windsurf, Cognition Labs Devin, Vercel, Retool AI, Amplitude, Spenser Skates, Elon Musk, Tesla, Inc. Links: Connect with Pedro: X LinkedIn Connect with Joubin: X LinkedIn Email: grit@kleinerperkins.com This episode was produced by Kleiner Perkins and edited by IQvideo. The trailer and distribution for this episode were handled by Atomik Growth. Learn more about Kleiner Perkins
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